Introducing The New Stryker Katana 360

Introducing The New Stryker Katana 360

EUGENE, Ore. – Stryker Crossbow launches the Stryker Katana 360, a high-performance crossbow that outclasses the competition in size, technology and speed. Stryker’s most efficient crossbow ever, the Katana 360 delivers shooting comfort, deadly speeds and a price that brings incredible value to the consumer. “The Stryker Katana 360 delivers...
2017 Bowtech Reign Review

2017 Bowtech Reign Review

Watch as Patrick Meitin reviews the NEW 2017 Bowtech FLAGSHIP. Bowtech now brings us the Reign 6 and 7. These designs combine all of Bowtech’s most notable technologies to create compound bows that are smooth, quiet, as well as more balanced and shooter-friendly. The 2017 Bowtech INC. Reign Learn more at Bowtech’s website....
Bowtech 2017 Text Message Launch

Bowtech 2017 Text Message Launch

Bowtech 2017 Text Message Launch – YOU’RE INVITED! Want to see the new Bowtech #SmartBow? Simply text FLAGSHIP to 313131 (393939 in Canada) to get the exclusive, first-look at our new flagship bow! You’ll get it before the press, media and even some dealers! It’s coming soon, so get on the list...
2017 Products: A Sneak Peek

2017 Products: A Sneak Peek

Here’s a quick look at some of the innovative 2017 products that have already made their debut. Mathews Halon 32  The new Halon 32 is a longer axle-to-axle version of last year’s Halon. That added length provides an enhanced string angle and superior stability, while still delivering speeds up to...
Mathews 2017 Hunting Line

Mathews 2017 Hunting Line

MATHEWS® INTRODUCES 2017 HUNTING LINE  Sparta, Wisconsin – After an extremely successful year with the 2016 HALON®, Mathews introduces its 2017 hunting line with three new offerings featuring the highly efficient and powerful CROSSCENTRIC™ cam: HALON® 32, AVAIL™ and STOKE™. “This year is all about expansion of our CROSSCENTRIC cam...
10 Buck Calling Tips: Rut-Time

10 Buck Calling Tips: Rut-Time

  By Gary Sefton Most deer-hunting seasons around the country coincide with at least some part of the whitetail rut, so in all likelihood you’ll have the opportunity to hunt during this peak-activity period. Using deer calls can be productive during this phase, if you keep in mind the fact...
Whitetail Ammo

Whitetail Ammo

Maximize your odds of success by using the best whitetail arrow/broadhead combos. Easton 6mm FMJ & NAP Spitfire Edge  Easton’s 6mm FMJs are great for quiet, effective shots. They feature Easton’s signature carbon core with a 7075 alloy metal jacket, a straightness tolerance of +/- .003, and pre-installed H nocks....
2017 Crossbows from Excalibur

2017 Crossbows from Excalibur

EXCALIBUR’S FLAGSHIP MICRO SUPPRESSOR REDEFINES CROSSBOW PERFECTION Kitchener, Ontario, Canada – Excalibur’s Micro Suppressor, the brand’s 2017 flagship crossbow, is a revolution in size and sound. The crossbow is deadly quiet, the most compact Micro crossbow ever designed by the company, and still capable of firing bolts at speeds up...
Montana Elk Adventures

Montana Elk Adventures

By Scott Haugen The bull was closing fast, bugling and “glunking” the whole way down the shale mountainside. In a matter of seconds, I saw the bull’s massive antlers dipping and twisting through the thick stand of young pines. When he stopped and bugled at 16 yards, I stared at...
Hoyt 2017 Bowhunting Release

Hoyt 2017 Bowhunting Release

Hoyt 2017 Defiant Series Pro Defiant Series 86 years of cutting-edge engineering has culminated in Hoyt’s most advanced aluminum bow to date–period. Hoyt bows consistently top the most prestigious podiums and punch the most demanding tags, dominating in situations that leave no room for error. The all-new 2017 Pro Defiant integrates...
Hoyt 2017 Target Archery Release

Hoyt 2017 Target Archery Release

Hoyt Formula Faktor Since 1931, Hoyt recurve risers have continually advanced industry standards of engineering and performance. Hoyt is proud to continue that tradition in 2017 by introducing the most high-performance, stable recurve riser they have ever produced: the all-new #FormulaFaktor. In addition to being built on the winningest system in recent history,...
Bear Archery NEW 2017 Bows

Bear Archery NEW 2017 Bows

Bear Archery has done it again.   THE HERE AND NOW Now is the time to make a memory. This high-performance hunting bow comes in a compact shooting platform delivering top-end speed and balance so it’s ready whenever you are. The Moment features quick grip acquisition technology and a 31”...
Bowtech Upgrades Target Bow with Launch of Fanatic 3.0

Bowtech Upgrades Target Bow with Launch of Fanatic 3.0

REFINED FOR PERFECTION: BOWTECH UPGRADES TARGET BOW WITH LAUNCH OF FANATIC 3.0 Eugene, Ore. – Competition archers know the difference between first place and second place can be the smallest of margins. That’s why Bowtech has refined every last detail of its industry-leading target bow to create the new Fanatic 3.0....
NEW Diamond Archery Atomic - Interactive Digital Content

NEW Diamond Archery Atomic – Interactive Digital Content

DIAMOND ARCHERY UPDATES ATOMIC WITH NEW, INTERACTIVE DIGITAL CONTENT
Elite Archery Raises the Bar on Fit & Finish by Introducing Rhinodize

Elite Archery Raises the Bar on Fit & Finish by Introducing Rhinodize

An exclusive coating process that marries brawn with beauty. West Henrietta, NY (October 10, 2016) – Elite® sets a new standard in archery finishes today with the introduction of Rhinodize™. Rhinodize is a proprietary finishing process available only on Elite bows. Elite has long been the leader in developing non-glare...
PSE Archery Evolve Cam System - NEW for 2017

PSE Archery Evolve Cam System – NEW for 2017

PSE Archery has announced the “ultimate evolution” in compound bow cams, the Evolve® Cam System (ECS). This all-new quad-track cam system is the product of years of PSE research, and offers shooters up to 90% let-off without sacrificing speed or power. The ECS is premiering on four bows in the...
Mathews 2017 Competition Bows

Mathews 2017 Competition Bows

Sparta, Wisconsin – For over two decades, Mathews target bows have been a fixture at the podium of archery competitions. For 2017, we are excited to introduce two of the most accurate target platforms we’ve ever created – The Halonâ X Comp™ and TRX™. “Whether you’re pounding X’s on a Vegas face, or...
The Future of Archery

The Future of Archery

By Daniel Allred There’s long been a debate in the archery industry about where to draw the line when it comes to technological advancements. Bowhunting, after all, is a form of hunting that dates back to the dawn of man. At what point is gear too advanced, effective and therefore...
Cashing in on Olympic Fever

Cashing in on Olympic Fever

By Rachael Reginek-Krenz The Olympic Games have been a popular international competition since their modern revitalization in the late 19th century. They’ve certainly changed a lot since the original Olympic Games, which were held in in ancient Olympia, Greece, over 2000 years ago. But to this day, they motivate people...
Accessorize Your Compound

Accessorize Your Compound

Accessorize Your Compound Archery and bowhunting have come a long way since the invention of the bow and arrow thousands of years ago. Fortunately, we are part of a century that has the technology allowing you to widen your archery horizons. Sifting through hundreds of archery products to find quality...
Organizations Growing Archery

Organizations Growing Archery

It’s all too easy to feel alone in the world when you’re a small business owner. The entire concept of owning a business goes hand in hand individualism, but the archery industry has some unique options that aren’t available to the vast majority of other small businesses. There are a...
Mid-Year Gear

Mid-Year Gear

Generally speaking, the annual ATA Trade Show marks the launch of many of the year’s hottest products. Sometimes these products are announced a few months before the big show, but manufacturers use this massive industry gathering as an opportunity to make their year start with a bang by meeting with...
The Benefits of Competitive Archery

The Benefits of Competitive Archery

The thrill of competition fuels passion and sportsmanship around the globe. Children and adults alike enjoy games, and even lose themselves when a truly enjoyable competitive clash comes around. An archery range is an excellent stage for a variety of competitions. Let’s take a moment to think about some of...
Gear Up for Rio Olympics

Gear Up for Rio Olympics

The countdown to the Olympics continues to get smaller by the day. Soon the action will be right in our living rooms, and we’ll be cheering on the incredible athletes representing our country. It’s always nice to put a name to face, but even better learn someone’s story. With that...
BOWTECH Carbon Icon Now Loaded with Best of Class Accessories

BOWTECH Carbon Icon Now Loaded with Best of Class Accessories

Eugene, Ore. – Bowtech Archery, the industry heavyweight in innovation, has taken its lightest, strongest high performance bow and made it even better. The new Carbon Icon DLX has been infused with industry-leading premium accessories and new color options creating a combination of look, feel and performance unlike anything on...
Chronic Wasting Disease

Chronic Wasting Disease

By Daniel Allred The industry cannot afford to turn a blind eye to chronic wasting disease. But what do we really know about it? Where do the facts end and speculations begin? In terms of how it operates as a disease, here are the basics: CWD is a disease of...
3-D Archery Gear

3-D Archery Gear

3-D archery is a great way to introduce people to archery. It’s also a popular way for bowhunters to stay sharp in the offseason, and provide archers a new form of competition.
Media Direct Bowhunting Roundtable

Media Direct Bowhunting Roundtable

Media Direct’s Bowhunting Roundtable took place on May 24-26 in beautiful Salt Lake City, Utah. A handful of members of the outdoor media gathered at the Easton Salt Lake City Archery Center to meet with manufacturers and learn about exciting new products.  
Growing Business: Top Food Plots and Minerals for Deer

Growing Business: Top Food Plots and Minerals for Deer

Just because it’s the offseason doesn’t mean there’s not plenty of work to do to ensure a successful hunting season. Here’s a quick rundown on some of the industry’s most innovative and bestselling food-plot seeds and mineral supplements.
Hottest Bowfishing Gear

Hottest Bowfishing Gear

Bowfishing continues to grow in popularity. Industry leaders have taken notice, matching the enthusiasm of this new trend with cutting-edge gear. Here’s a rundown of the bowfishing supplies that are making waves. Alpine Archery Mako  The Alpine Mako is fitted with a CNC machined riser, stylish machined aluminum limb pocket,...
Kids and Archery

Kids and Archery

At this point, it’s pretty much common knowledge in the archery community that The Hunger Games and other pop culture phenomena caused a huge increase in archery participation, particularly in the younger demographics. The Hunger Games in particular seemed to be a massive driving factor. In 2011, a year before...
Hottest Crossbow Arrows

Hottest Crossbow Arrows

  The crossbow movement continues to sweep the country. They’re legal for hunting in varying degrees in 49 states. More hunters are giving them a shot for fun and practical reasons, and their short arrows are a staple that crossbow hunters repeatedly buy. Crossbow arrows feature the same technology used in...
ATA Board Elects Summers as Chair, and Easton, Copeland Vice Chairs

ATA Board Elects Summers as Chair, and Easton, Copeland Vice Chairs

Longtime ATA Board member and officer Ben Summers, director of Operations for T.R.U. Ball Release Products, was elected ATA Board chair during the group’s March executive committee elections, while Greg Easton of Jas D. Easton Inc. and Mark Copeland of Jay’s Sporting Goods Inc. were elected vice chairs. Summers was...
2016 ACM & Cabela's Great Outdoor Archery Event

2016 ACM & Cabela’s Great Outdoor Archery Event

2016 ACM & Cabela’s Great Outdoor Archery Event The fourth annual ACM & Cabela’s Great Outdoor Archery Event took place recently on April 2. This event featured two star-studded teams: Luke Bryan’s #TeamLuke, which consisted of Luke Bryan, Dustin Lynch, Eric Paslay, Kristy Titus, and Adam LaRoche; and Justin Moore’s #TeamJustin,...
National Archery Day 2016 Falls On Saturday, May 14

National Archery Day 2016 Falls On Saturday, May 14

National Archery Day 2016 National Archery Day will be held on Saturday, May 14, 2016. It’s no secret that holidays can bring a huge boost to certain businesses. Each major holiday comes equipped with its own special theme of products. A handful of specialty businesses even rely on this one...
Latest Cutting Edge Products

Latest Cutting Edge Products

Pine Ridge Archery Nitro Hunter Stabilizer  The Nitro Hunter is a unique stabilizer that balances the bow, destroys vibration, and is pleasing to the eye. The Nitro Hunter Stabilizer comes with Sawtooth vibration dampening technology. The Sawtooth blades found on the lightweight aluminum body of the stabilizer are made of...
Vegas 2016

Vegas 2016

What happens in Vegas sometimes wins you $50,000. The 50th annual Vegas Shoot just wrapped up and it set the bar for attendance, with over 3,000 shooters from across the globe. Three tense days of shooting yielded some interesting results. The most interesting perhaps being that this year saw a...
Vegas Baby: The 2016 Vegas Shoot

Vegas Baby: The 2016 Vegas Shoot

2016 Vegas Shoot The 2016 Vegas Shoot kicked off today and should be quite the event. Novices to Olympic archers from around the world are gathered for 3 intense days of shooting. This year marks the tournament’s 50th anniversary. The weekend competition includes the traditional 3-spot 20-yard “Vegas Round” that made...
2016 Crossbows from TenPoint

2016 Crossbows from TenPoint

Check out TenPoint’s 2016 crossbow lineup, featuring the Venom Xtra, the Carbon Nitro RDX, the Turbo GT, and the Titan SS. The precision-crafted, laminated wood stock Venom Xtra satisfies the discriminating hunter, shooting enthusiast or collector who demands the best.  *Available with either the patented ACUdraw or ACUdraw 50 cocking...
Bloodsport Mechanical Broadheads

Bloodsport Mechanical Broadheads

Both mechanical and fixed-blade broadheads have their advantages, so most bowhunters make their choice based on which disadvantages they can best live with. BloodSport GRAVE DIGGER hybrid broadheads offer all the advantages of both fixed-blades and mechanicals, with none of the drawbacks.
Browning Crossbows

Browning Crossbows

OneSixOne TRADITION CROSSES OVER The wait is over. The OneSixOne now connects the tradition and heritage of one of hunting’s most dependable brands to the fastest growing segment of the sport. Firing at 350 FPS, this crossbow is well equipped to deliver exceptional results. Loaded with high-end features, it simply...
Beman ICS Arrows

Beman ICS Arrows

Born and bred in America, Beman ICS PRECISION HUNTER is as red, white and blue as it gets. The ICS PRECISION HUNTER has the precision you demand to place the arrow in the exact spot it belongs. • Straightness: +/- .001 • Direct-fit S Nock – installed • CB Inserts – included Arrow...
Bowtech, Excalibur, and Diamond’s Hot New Products

Bowtech, Excalibur, and Diamond’s Hot New Products

Bowtech BT-X  BT-X is an amazing combination of speed, balance, and strength in an ultra-compact design. The revolutionary skeletal riser was specifically engineered to remove unwanted weight for optimal balance and reinforced stability. The BT-X features the all-new Micro Sync Dial, giving the shooter the ability to precisely time cam...
A New Breed of Bear

A New Breed of Bear

Bear certainly turned some heads at the 2016 ATA Trade Show by unveiling their very own line of crossbows. This product line was engineered from the ground up with a design that focused on safety, power, and ease of use. Five key features make this line really stand out: 3XS...
2016 ATA Trade Show - Day 3

2016 ATA Trade Show – Day 3

ATA’s 20th trade show was certainly an amazing event, and like so many before it, it went by in a flash. Today was a day of tying up loose ends, finishing off those checklists, and seeing good friends one last time with a bittersweet goodbye. Although things were winding down...
2016 ATA Trade Show – Day 2

2016 ATA Trade Show – Day 2

Day 1 was indeed a whirlwind of sights, sounds, and smiling faces. In such chaos it’s tough to keep track of everything on the checklist, and no one wants to waste a precious moment here. Day 2 gave us all a chance to take a deep breath and find the...
2016 ATA Trade Show - Day 1

2016 ATA Trade Show – Day 1

The 2016 ATA Show started with a bang today as Bowtech Archery and Bear Archery unveiled their new products at the show’s start. Bear turned a lot of heads by releasing their new line of highly-advanced crossbows – the Fisix FFL, Torrix FFL, the Bruzer FFL, and the Fortus, 4...
WebXtra January: Louisville Local

WebXtra January: Louisville Local

Looking for some good local grub options during your time at the Kentucky Exposition Center? Here’s a brief list of some options that are within walking distance. Support local businesses and try some amazing food at the same time! Cardinal Hall of Fame Café Address: 2745 Crittenden Drive, Louisville, KY...
WebXtra January: Competitive Archery in 2016

WebXtra January: Competitive Archery in 2016

Competition archery is one of the best avenues for expanding interest in the sport. Participation is on the rise across the country, but an increase in awareness and encouragement could boost that even more. As the list bellow displays, there are tournaments across the country for all ages and skill...
Dude Perfect Does it Again

Dude Perfect Does it Again

Dude Perfect has again displayed the fun and versatile opportunities that archery can create. Combining the friendly foam-tipped arrows of archery tag, and the concept from the classic video game Mario Kart, Dude Perfect and his buddies have a blast romping around in golf carts and putting their shooting skills...
T.R.U. Ball Archery & AXCEL Sights - 2016 Product Line

T.R.U. Ball Archery & AXCEL Sights – 2016 Product Line

T.R.U. Ball Archery and Axcel Sights announced their new line: the RubberNeck, BlackNite, Sweet Spot Pro, and Accu-Stat Scopes (3-pin and 5-pin). The RubberNeck This release features a 10° swivel head for less torque. The ThermaDynamic rubber sleeve and thumb grip lets you keep a grip on your shots while...
Martin Archery - New for 2016

Martin Archery – New for 2016

Walla Walla, WA–Refusing to let a 2015 factory fire slow down their momentum, Martin Archery today released four all new compound bows for their 2016 product line. The new bows–the Hellfire 35, Inferno 33, Carbon Vapor and Stratos CR–are the result of the most ambitious market research and technological development...
Archery and the Natural Food Movement

Archery and the Natural Food Movement

  By Daniel Allred The Industrial Revolution changed an awful lot. During the 18th and 19th centuries the western world made a rapid transition from rural to urban societies through assembly lines and massive leaps in scientific knowledge. Food production was not exempt from these changes. The idyllic image of...
The Hunger Games: Mockingjay, Part 2 - Released 11/20

The Hunger Games: Mockingjay, Part 2 – Released 11/20

Our favorite archery heroine is back in the final installment of The Hunger Games, and she’s ready to revolutionize the fictional world of Panem. Katniss Everdeen returns to the silver screen today! In case you haven’t seen it, here’s the trailer for the latest (and final!) movie in the series:...
The All New 2016 Mathews Halon™

The All New 2016 Mathews Halon™

Sparta, Wisconsin– Built on Crosscentric™ Cam technology, the 2016 HALON™ delivers hard-hitting energy with the consistent accuracy you’ve come to expect from Mathews®. Inspired by No Cam™ technology, the HALON’s all-new CrossCentric™ Cam employs a partially concentric string payout to produce a stealthy draw and delivers speeds up to 353...
Looking to the New Year

Looking to the New Year

By Patrick Meitin The approach of a New Year can prove simultaneously exciting and stressful for an archery shop owner or larger store manager. There is excitement in the air as you look forward to seeing what the brilliant minds of the archery and outdoor industry have devised in way...
The 2016 Toxin Crossbow from Darton Archery

The 2016 Toxin Crossbow from Darton Archery

Press Release from Darton Archery: Darton’s 2016 Crossbow lineup features a completely new series named the Toxin. All Toxin crossbows feature Darton’s patented compact tactical bullpup stock design. Toxin Crossbows are engineered with safety first featuring a more than adequate finger protection. Each Toxin Series model includes: – Dry Fire...
Inside Archery September 2015: APA Archery Cover Story

Inside Archery September 2015: APA Archery Cover Story

For more information, visit APA Archery’s website.
Easton Archery Center of Excellence Grand Opening

Easton Archery Center of Excellence Grand Opening

The U.S. Olympic Training Center in Chula Vista, California was expanded with a new state-of-the-art archery center on October 22, thanks to lifelong archery supporter Jim Easton. Gifted and operated by the Easton Foundations, this expansion adds 42,629 square feet to the current U.S. Olympic Training Center. “USA Archery is...
Hoyt Launch 2016

Hoyt Launch 2016

Hoyt Carbon Spyder FX It’s back. It’s more compact. Its bite is as toxic as ever. Now featuring the DFX Cam & 1/2 and UltraFlex limbs on a 28″ axle-to-axle that delivers the shootability of a 30″. The #CarbonSpyderFX packs a lethal bite. Now featuring the DFX Cam & 1/2 and UltraFlex...
Elite Archery Impulse - New for 2016

Elite Archery Impulse – New for 2016

Impulse 31 A proctor of pulse-raising performance, the 2016 Impulse™ series delivers speed without compromise and “Shootability” without sacrifice.
WebXtra November: A Brief History of Bowhunting

WebXtra November: A Brief History of Bowhunting

By Daniel Allred Archery is seeing a revitalization in pop culture, but considering humanity’s entire timeline, it’s easy to see that it never really went out of style. Let’s take brief look back to see how bowhunting evolved from humble beginnings to its current place in modern America.
WebXtra November: Quivers

WebXtra November: Quivers

By Patrick Meitin Every bowhunter needs a safe and convenient place to store arrows. The bow quiver has proven the most popular design with bowhunters since Fred Bear developed them in the late 1940s, as it keeps equipment bundled into one convenient package and arrows handy, while also protecting broadhead...
The All-New PSE Carbon Air Released October 1

The All-New PSE Carbon Air Released October 1

You’ve never shot anything like the monocoque-designed 2016 PSE  Carbon Air®, a revolutionary new breakthrough in bow technology.
Trail Camera Review

Trail Camera Review

Watch as Patrick Meitin talks about and tests several of the top trail cameras. Here are the results:  
Inside Archery July 2015: TenPoint Crossbow Technologies Cover Story

Inside Archery July 2015: TenPoint Crossbow Technologies Cover Story

For more information, visit the TenPoint Crossbows website.
WebXtra September: Scent Lures & Killers

WebXtra September: Scent Lures & Killers

By Patrick Meitin Get the drop on big game by adopting the latest scent products. Despite exceptional eyesight and fair hearing, big-game animals ultimately operate and survive with their noses. White-tailed deer, in particular, locate and keep track of one another, and communicate with other deer through an array of...
Bows on the Silver Screen

Bows on the Silver Screen

Pop culture has certainly had a fascination with archery over the past few years. Perhaps this stems from a certain nostalgia for the past, or perhaps this is because it takes a lot more skill, patience and precision to shoot a bow than it does to shoot a gun. Audiences...
Fantastic Archery Targets

Fantastic Archery Targets

By Patrick Meitin Targets engineered to stop arrows and bolts and stand up to the punishment from today’s fastest compounds and crossbows. When I started college in 1987 I was shooting a PSE Vector compound. I pulled 75 pounds to 31 inches with that bow, and shot a 30 ½-inch...
2015 Stabilizers: Taking Balance, Stability, and Vibration Dampening to the Next Level

2015 Stabilizers: Taking Balance, Stability, and Vibration Dampening to the Next Level

Years ago, stabilizers did exactly what their name suggests: improve aiming stability. Ancient stabilizers were little more than a metal bar with a heavy weight at the end.
Killer Packs

Killer Packs

Packs are the only feasible way to haul gear and accessories to and from the field, and they’ve advanced greatly over the past decade. Here are some of the latest options to get you—and your gear—where you’re going.
WebXtra May: Even More Hot Accessories

WebXtra May: Even More Hot Accessories

  We gave you a list of the best sights and rests on the market in our May issue. But since there are so many great new sights and rests to choose from, we are giving you even more in this web-exclusive article. In no particular order, let’s review more...
Hot Bolts

Hot Bolts

Easton Bowfire Bolt       Easton’s Bowfire Bolt is available in 20- or 22-inch lengths, with half-moon or flat-back nocks, and with a +- .003-inch straightness rating. The bolts feature loud graphics with stunning appeal. Bowfire Bolts incorporate all of the superior qualities of Easton’s Bowfire arrow into a...
Fletch Better Arrows

Fletch Better Arrows

By Darron McDougal · Fletching arrows is a complex undertaking. It’s a trial-and-error process that demands patience and quality products. Let’s review several products that, with practice, produce professional results.
NASP Success in Indiana

NASP Success in Indiana

Triton Central Elementary School in Fairland, Indiana, just 30 minutes southeast of Indianapolis, is a perfect example of success with the National Archery in the Schools Program (NASP). It began with third-grade teacher Jeremy Sherman and a conversation with Principal James Hough. “The idea for the archery club came about...
Get Involved with Explore Archery

Get Involved with Explore Archery

Spring and summer are right around the corner, and what better way to welcome in warmer weather than with an Explore Archery program? Hosting your own Explore Archery program is easy and a great way to get bows in new hands and spread the word about your shop! Explore Archery...
NFAA Indoor National Championship Starts Today!

NFAA Indoor National Championship Starts Today!

The second leg of the 3 Star Tour begins today, March 13, in Louisville, Kentucky, and runs through the weekend at the Kentucky Convention Center. The 3 Star Tour began with the Vegas Shoot and concludes in Yankton, South Dakota, with the First Dakota Classic. The Indoor Nationals is open...
2 Incumbents, 1 Newcomer Elected to ATA Board

2 Incumbents, 1 Newcomer Elected to ATA Board

By ATA Staff Jack Bowman, president of Bear Archery, won his first election to the ATA Board of Directors during the organization’s annual balloting, which ended March 1. Board incumbents Todd Vaaler, director of operations of Gateway Feathers; and Scott Henrikson, senior vice president of sales and marketing at Bowtech...
2015 NFAA Vegas Shoot Results

2015 NFAA Vegas Shoot Results

    Video: Indoor Archery World Cup Final  • Video: Freestyle Men’s Championship Shoot-off  • The largest indoor archery tournament in the world, the NFAA World Archery Festival, known more commonly as the Vegas Shoot, was held February 6-8, 2015, at the South Point Hotel and Casino in Las Vegas....
Cutting-Edge Products from New Manufacturers

Cutting-Edge Products from New Manufacturers

    LifeStraw: LifeStraw can go anywhere you go, so it’s great for long hikes and sleeping with the herd you’re tracking. LifeStraw can filter up to 1,000 liters of untreated water into safe drinking water before it needs replacing. Filtering out protozoa and bacteria on the fly, you can...
The Growth of Recreational Archery

The Growth of Recreational Archery

Recreational archery is on the rise. Children and adults alike are taking to the sport with motivation from movies like “Brave” and “The Hunger Games.” This is very exciting for manufacturers and retailers as they see this new peak in interest translate to revenue. Some impressive statistics reported by the Archery...
Zebra Publishing's Recreational Archery Day at Bill Pellegrino's Archery Hut

Zebra Publishing’s Recreational Archery Day at Bill Pellegrino’s Archery Hut

Between putting the ATA Show Guide & Membership Directory to press and Christmas, Zebra Publishing staff found time to spend a day at Bill Pellegrino’s Archery Hut.
15 Crossbow Safety Tips You Need to Know

15 Crossbow Safety Tips You Need to Know

Crossbows are fun. They’re fairly easy to become proficient with, which means even a brand new shooter can feel competent after just a few shots. They’re also quieter than a gun and have far less recoil, which makes them a genuine pleasure to shoot. And today’s crossbows are lighter and...
Latest entries

TenPoint Crossbow Technologies to Unleash New Crossbows and Sights

TenPoint Crossbow Technologies to Unleash New Crossbows and Sights

Mogadore, OH — Industry-leading TenPoint Crossbow Technologies®, Horton Crossbow Innovations®, and Wicked Ridge Crossbows® are set to launch a collection of highly innovative crossbows and accessories at the 2017 ATA Show in Indianapolis, IN on January 10, 2017. Visit Booth #901 to learn about each new product and its features, and then head straight over...
Ellison Continues Golden Streak in Morocco with New Indoor World Record

Ellison Continues Golden Streak in Morocco with New Indoor World Record

MARRAKESH, Morocco – Brady Ellison has had an incredible run in 2016, rounding out the end of the year with a smashing start to the indoor season with a new world record. After winning the Indoor Archery World Cup Final, winning his fourth outdoor Archery World Cup Final title as the first person ever to...
Prime Archery Centergy Hybrid with Center Balanced Targeting System

Prime Archery Centergy Hybrid with Center Balanced Targeting System

Sports Flagship Features For Long Axle-To-Axle Shooters Center Balanced Targeting System creates unparalleled balance for unmatched accuracy. Memphis, Michigan —Prime Archery, by G5® Outdoors—the leading manufacturer of premium archery equipment, reveals the revolutionary Centergy Hybrid™ compound bow. The Centergy Hybrid focuses on industry-leading design to create a bow that offers a level of balance and...
Introducing The Carbon Express Nano.166

Introducing The Carbon Express Nano.166

Flushing, MI – Carbon Express®, the leader in archery performance technology, introduces a high performance, durable target arrow designed specifically for the beginner to intermediate target archer. The new Nano .166 is engineered using 24-ton carbon and features an ultra-slim .166″ ID shaft for reduced wind drift – making it ideal for scholastic 3D, JOAD,...
ATA Seeks Digital Content Specialist

ATA Seeks Digital Content Specialist

The Archery Trade Association is seeking a Digital Content Specialist to support the ATA’s Archery360.com, Bowhunting360.com and Archerytrade.org websites, with primary emphasis on writing for our consumer websites, Archery360.com and Bowhunting360.com. This position will report to the Senior Director of Communications and Administration. Candidates should satisfy the primary and secondary responsibilities and qualifications, and provide...
La Crosse Archery - Inside Retailing

La Crosse Archery – Inside Retailing

Recreational archery has become an excellent source of revenue for archery pro-shops. The ATA is working hard to encourage recreational archery participation, and they’re showing retailers how to tap into this new type of customer. Some retailers are ahead of curve. La Crosse Archery, the subject of Inside Archery’s Inside Retailing column in November, is...
Battenfeld Technologies and Hooyman Saws

Battenfeld Technologies and Hooyman Saws

Putting in the effort during the preseason is the best way to “make your own luck” when the season rolls around. One of the main aspects of this is creating shooting lanes that suit a wide variety of shooting opportunities, and Hooyman Saws was created to provide hunters with a tool perfect for that job....
The Maxima Pro Recurve RZ from Carbon Express

The Maxima Pro Recurve RZ from Carbon Express

Flushing, MI – Carbon Express®, the leader in archery performance technology, has created a new breakthrough arrow for the indoor recurve archer – the Maxima® Pro Recurve RZ. This new target arrow incorporates the exclusive Red Zone® Technology into a recurve arrow for greater recurve accuracy. The Maxima® Pro Recurve RZ is a breakthrough arrow...
Gear Up for Holiday Sales

Gear Up for Holiday Sales

  November and December are very magical times of the year. There’s food galore, presents everywhere, and most importantly, consumers are spending more money. The holidays are always slammed packed with shoppers seeking out the best gifts and deals for their loved ones. There are many things to consider for bringing in those curious customers...
Innovations from Gearhead Archery at 2017 ATA Show

Innovations from Gearhead Archery at 2017 ATA Show

The Gearhead team continues to raise the bar on what is possible with archery technologies when rethinking tradition. Gearhead Archery is bringing 5 new items to the ATA in 2017! New to the lineup this year is a 30″ axle to axle bow. This new bow is the T30 and will join its siblings; the...
Bear Archery Moment Bow Review

Bear Archery Moment Bow Review

Watch as Patrick Meitin unveils his comprehensive review of the new Bear Archery Moment, an unbelievably fast, and quiet compound bow that will exceed the high expectations of any competitive bowhunter. At a glance, Bear Moment mirrors last year’s BR 33 with the same cam system, similar geometry, and overall similar features. With closer inspection,...
MTM® CASE-GARD™ Introduces a Case for Mechanical Broadheads

MTM® CASE-GARD™ Introduces a Case for Mechanical Broadheads

Since 1968, MTM has continued to design and produce products for the shooting enthusiast.  From broadhead and ammo boxes to gun rests and clay target throwers, MTM offers a huge variety of products essential to the sportsman. New for 2017, MTM introduces a made in the U.S.A. Mechanical Broadhead Case. The padded interior provides silent,...