The ATA has a lot of exciting events planned for the most well-known trade show in the industry. Gear up for the 2020 ATA Trade Show and read about what to expect this coming January.

The ATA Trade Show is the largest bowhunting and archery industry trade show. It’s the most inclusive and member-driven trade show to promote commerce within the industry. The 2020 Trade Show will take place at the Indiana Convention Center, January 9-11th.

There is going to be 510,000 square feet dedicated to 9,172 attendees and over 3,200 buyers. The Trade Show will also host more than 400 media representatives and 620 exhibitors.

Benefits

The ATA Trade Show is the perfect opportunity to obtain new customers and write orders. The Show attracts all types of buyers, no matter what the distribution method is. There will be plenty of face-to-face interactions, which is rare in this digital world. It’s an excellent chance to get to know your customers and potential customers in person. Connect with others to build personal and professional relationships. Additionally, there will be a Featured Products Showcase to check out various brand new products all in one place. There’s designated Shooting Lanes to test new bows before they even hit the market.

Show Hours

Thursday, January 9: 8.30 am – 6:00 pm *Buyer Day

Friday, January 10: 8.30 am – 6:00 pm

Saturday, January 11: 8.30 am – 4:00 pm

*Only those with a Retailer/Buyer Badge or Exhibitor Badge will have access to the Exhibit Hall on January 9

Tuesday, January 7, 2020

7:00 am – 7:00 pm: Registration – Hoosier & Crossroads Lobby

8:00 am – 8:00 pm: Exhibitor Setup – Exhibit Halls A-I

3:00 pm – 6:00 pm: A.R.R.O. Hot Show – Exhibit Hall J

6:00 pm – 8:30 pm: A.R.R.O. Dealer Reception – Rooms 233-235

Wednesday, January 8, 2020

7:00 am – 8:00 pm: Registration – Hoosier & Crossroads Lobby

8:00 am – 8:00 pm: Exhibitor Setup – Exhibit Halls A-I

8:00 am – 8:00 pm: Featured Products Exhibitor Product Drop-Off – Exhibit Hall F

8:00 am – 8:00 pm: Innovation Zone Exhibitor Setup – Exhibit Hall H

9:00 am – 2:00 pm: A.R.R.O. Hot Show – Exhibit Hall J

1:00 pm – 5:00 pm: NABA Super Show – Wabash Ballroom

2:00 pm – 4:00 pm: A.R.R.O. Annual Member Meeting – Exhibit Hall J

5:30 pm – 6:30 pm: International Welcome Reception – Rooms 109-110

6:30 pm: Outtech Innovations XXII – Sagamore Ballroom

Thursday, January 9, 2020

6:30 am – 8:30 am: Exhibitor Setup – Exhibit Halls A-I

7:00 am – 6:00 pm: Registration – Hoosier & Crossroads Lobby

7:30 am – 6:00 pm: Press Room Open – Room 141

8:30 am – 6:00 pm: ATA Show Hours *Buyer Day – Exhibit Halls A-I

5:00 pm – 5:15 pm: $5,000 ATA and $1,000 Scentlok Cash Giveaway Drawing – MyATA Exhibit Hall F

6:00 pm – 8:00 pm: Connections: An ATA Happy Hour – Exhibit Hall J

Friday, January 10, 2020

6:30 am – 8:30 am: Exhibitor Setup – Exhibit Halls A-I

6:30 am – 8:30 am: Target the Heart Breakfast – Wabash Ballroom

7:00 am – 6:00 pm: Registration – Hoosier & Crossroads Lobby

7:30 am – 6:00 pm: Press Room Open – Room 141

8:00 am – 9:00 am: Education Sessions – Rooms 131-137

8:30 am – 6:00 pm: ATA Show Hours – Exhibit Halls A-I

9:15 am – 10:15 am: Education Sessions – Rooms 131-137

10:00 am – 10:30 am: Best in Show and Impact Award Ceremony – Buzz Center Stage in the MyATA Area

2:00 pm – 2:30 pm: Drury Outdoors 30 Year Anniversary Farm Giveaway Winner Announcement – Scent Crusher Booth 3313

5:00 pm – 5:15 pm: $5,000 ATA and $1,000 Scentlok Cash Giveaway Drawing – MyATA Exhibit Hall F

7:30 pm: 7th Annual Badlands Film Festival Presented by Garmin

Saturday, January 11, 2020

6:30 am – 8:30 am: Exhibitor Setup – Exhibit Halls A-I

7:00 am – 1:00 pm: Registration – Hoosier & Crossroads Lobby

7:30 am – 4:00 pm: Press Room Open – Room 141

8:00 am – 9:00 am: Education Sessions – Rooms 131-137

8:30 am – 4:00 pm: ATA Show Hours – Exhibit Halls A-I

9:15 am – 10:15 am: Education Sessions – Rooms 131-137

1:00 pm – 1:15 pm: $5,000 ATA and $1,000 Scentlok Cash Giveaway Drawing – MyATA Exhibit Hall F

3:30 pm – 5:00 pm: Featured Products Exhibitor Product Pick Up – Exhibit Hall F

4:00 pm – 11:00 pm: Exhibitor Move Out – Exhibit Halls A-I

Sunday, January 12, 2020

8:00 am – 4:00 pm Exhibitor Move Out – Exhibit Halls A-I

Learn more at the ATA’s website.