Arcus Hunting Partners with the Keefer Brothers to Introduce Rack One

Midland, Michigan — Arcus Hunting and the Keefer Brothers are proud to introduce the Rack One Whitetail System: a year-round, feed-based system designed to unlock the genetic potential of whitetail deer.

The Rack One Whitetail System is the brainchild of Chris and Casey Keefer: hunters, outdoor enthusiasts and hosts of fan favorite shows like Outdoor Channel’s Dropped and Rival Wild on the Sportsmen Channel. Combining their passion for hunting with their land management background, the brothers developed Rack One as a systematic process to grow trophy racks and improve herd health from year to year.

“There’s nothing quite like the Rack One Whitetail System on the market,” said Chip Hunnicutt, Director of Marketing for Arcus Hunting. “It’s exciting to partner with the Keefer Brothers to create an innovative system specifically designed for hunters to use throughout the year. The minerals give the deer what they need, while the attractants help the hunters get what they want.”

Rack One consists of three different phases: Grow, Scout, and Hunt. The Grow Phase includes Thrive and Xcellerator, which provide necessary minerals to support antler growth 365 days a year. The Scout Phase features Amped, a premium whitetail attractant that can be used as a stand alone product all year round. The final phase of the system— the Hunt Phase— includes Rut Fuel, a premium whitetail attractant intensified for the hunting season. The product packaging has a useful diagram to show consumers when each phase takes place and what product to use over the course of a year.

“We created this product based out of necessity,” said Chris Keefer. “If someone is looking for magic in a bag to attract a deer, or if someone is looking to grow big deer all year, Rack One is for them. It’s for every type of whitetail hunter. We studied whitetail to create this product, and we’ve seen it work time and time again. ”

For more information on the Rack One Whitetail System, visit

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