Birmingham, AL—When you’re in a highly competitive retail environment, it’s no small accomplishment to be singled out for performance-based recognition. That’s exactly what happened when outdoor retail giant Cabela’s recently named PRADCO Outdoor Brands as a recipient of the Cabela’s 2016 Strategic Partnership Award—one of only a handful of distinguished vendors in the Hunting and Shooting space to receive this coveted award for 2016.
The high performance brought to the partnership over the past year by the PRADCO Hunting Division was cited by Cabela’s as a chief reason for having earned the coveted award. As Troy Bosard, Cabela’s Merchandise Director, puts it, “Cabela’s customers deserve and expect the highest-quality goods for their hunting adventures. Our partnership with the powerful hunting brands at PRADCO allowed us to provide outstanding products and industry leading innovation to our customers throughout 2016. This award is a way to show our appreciation and recognize PRADCO Outdoor Brands for their commitment to Cabela’s.”
The timing of the recognition is especially significant for PRADCO Hunting since it validates the hard work that has gone into our reinvigorated presence within the industry. Bart Stephens, General Manager of PRADCO Hunting, reflected the entire company in saying, “We have a long-term goal at PRADCO to be the easiest partner to work with. Our entire team is committed to reducing friction for our retail partners. It is great to see those efforts recognized.”
PRADCO Account Executive, Bob Severe, put the accomplishment in perspective with the following, “Cabela’s is a valued and important partner of ours, and we have a great team that works hard to support them and all of our retail partners. This is a testament to their hard work and dedication.”
About PRADCO Outdoor Brands
PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is headquartered in Birmingham, AL. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. For more information on PRADCO products, please visit www.pradcooutdoorbrands.com. EBSCO donates 5% of pre-tax profits to charity, including many organizations dedicated to wildlife and environmental conservation.