The digital revolution has opened up many opportunities for businesses to grow and improve. Taking advantage of having a social media presence can help you expand your business in ways that could never be done before. Learn how to utilize these tools to the best of your business’ advantage.


Having a website is necessary in growing your business, especially for small business owners. It doesn’t cost very much money to have a website running and you don’t need to be a tech wiz to get one started. There are many easy-to-use softwares that make creating a website fairly simple and quick. Programs such as wordpress allow you to pick from a variety of free, customizable templates.

Customers these days amidst this technological era expect to see a website representing your brand. Without a website, you could be missing potential customers. It is typically the first peek at what your company is and has to offer. You can create your own story and advertise exactly what you want your customers to see with your website.

A website is accessible 24 hours a day, 7 days a week. This is beneficial because customers can check out your website at the tips of their fingers, in their home, at midnight, you name it. An online store can dramatically boost your sales because you never have to put a close sign up on your customers.

Your website will appear in more places then ever before and will naturally reach more people. You have a chance to pop up in search engines such as google especially when you carefully pick keywords, meta descriptions and titles that are more apt to appear on these search engines.

Social media

More then 3 billion people use social media worldwide, and Facebook and Instagram are the main social media platforms used today. Having a presence can drastically increase your business’ exposure. The key to maximum exposure is effectively implementing key strategies. Social media gives you the opportunity to expand to audiences near and far and of all age groups. Having a presence can help you connect with your customers on a more personal basis, increase brand awareness and boost leads and sales.

Social media is a great way to boost your SEO as a whole and drive customers to your website. You page will be filled with rich content relevant to your particular business. This is an additional chance for free advertising as well as paid advertising options for your brand and products. There are just a few things to keep in mind to optimize your social media use:

  • Post interesting content daily
  • Invite as many users as possible to like your page
  • Quickly respond to messages on your profile for a better reputation
  • Think about using paid advertising options to promote your favorite posts and draw in more attention to your page
  • Don’t over post as it can get annoying for your following base
  • Photos and videos perform dramatically better than just text alone
  • Use trial and error to see what kind of posts are performing best and try to stick with those
  • Make sure your contact information is always up-to-date

There are many help pages and tutorials on these platforms that can help you use the different tools for business pages if you ever struggle with operation.

E-mail marketing

Email marketing is an excellent way to keep in contact with current clients and further promote your business. This is a great opportunity to put out newsletters or inform customers of special deals. There are a variety of email marketing programs that can be used to your advantage and many will have features allowing you to add pop-ups on your website or a link on your social media pages to sign up for your e-newsletter. Many of these programs are very user-friendly, and it is easy to design eye-catching emails and send to a mass amount of emails at one time.

By going digital with your newsletter you are saving time and money by eliminating printing or mailing fees. It is also another chance to promote your brand and an additional point of contact. You can use email marketing to build strategic partnerships by featuring others in your emails and even make a side income with it. It is also another venue for promoting your website and everything you have to offer as a business.

ATA Resource Website

The “Resource Website” is an exclusive, members-only microsite that gives you access to hundreds of free resources made specifically for ATA members.

All the documents are geared toward helping ATA members grow or support their business. Resources include legal documents, educational materials, comprehensive guides, high-quality images and videos for marketing efforts, and much more.

Everyone must request access to create an account with the “Resource Website.” Once your account is created, it will automatically link to your “MyATA Login” account for easy access. Use the “Downloads” tab to search for resources organized by topic and membership category. All the resources are strategically named to help you find exactly what you’re looking for. You can also use the search function to narrow your results. Download as many resources as you’d like, there’s no limit – and they’re free!

ATA has a plethora of free resource right at the tip of your fingertips to help you maximize your efforts as a business. Learn more by visiting ATA’s website.