Elite Archery Introduces Rhinodize, Raises the Bar on Fit & Finish

Beauty Meets Braun Rhinodize header

An exclusive coating process that marries brawn with beauty.

West Henrietta, NY (October 10, 2016) – Elite® sets a new standard in archery finishes today with the introduction of Rhinodize™. Rhinodize is a proprietary finishing process available only on Elite bows.

Elite has long been the leader in developing non-glare and matte finish coating options. Elite is the industry-leading manufacturer in fit and finish – with famed durability. Over the past 24-months, the Elite team has researched and developed the new standard in finishing processes. Rhinodize raises the standard for archery finishes to new levels.

Rhinodize is a specific formulation that produces the most rugged and durable bow finish available. This new process delivers unparalleled scratch and chip resistance with toughness that’s second-to-none. Rhinodize traces its roots to finishing processes used by high tech and premium automobile manufacturers. The molecular bond of the Rhinodize coating process shows unprecedented durability and delivers higher abrasion resistance and impact strength than standard anodized finishes.

In the field, Elite Professional Shooters have been using versions of Rhinodize since early 2016. It is the choice of archery pros that stood on the podium throughout the 2016 season.

Rhinodize is able to produce unlimited color options, when compared with traditional finish processes. The unique formulation keeps those colors looking beautiful no matter the conditions.

“Rhinodize isn’t just special because of its durability. We apply this exclusive finish in-house. We offer more colors. We deliver them faster than ever before,” said Elite Archery president, Eric Griggs. “Most offer six or seven core colors. Elite now offers 12 ultra-durable riser options. Options that look great and are available for order – and delivery – right now.”


Combining brawn with beauty Rhinodize bows are available in Pine Green, Trendy Teal, Cobalt Blue, Purple Rain, Surge Red, Crimson Red, Canyon Orange, Vette Yellow, Famous Pink, Sunset Pink, Serious Pink, or Timberwolf Gray.

For more information on the ELITE Rhinodize coatings or ELITE’s full product offering, visit Elite Archery’s website. Like us on Facebook here, follow us on Twitter here, or on Instagram here.


ELITE Archery is part of The Outdoor Group family of brands. Established in 2012 and headquartered in West Henrietta, New York, The Outdoor Group is parent company to the premier brands of ELITE Archery, Duel Game Calls, CAMX Crossbows, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Lynch Mob Calls, Slick Trick Broadheads and Solid Broadheads.

Media inquiries and questions can be directed to Christian Costa, ccosta@togllc.com.

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