Features
Archery Spot Guns & More LLC Inside Retailing WebXtra

Archery Spot Guns & More LLC Inside Retailing WebXtra

Archery Spot Guns & More LLC is a family-owned archery shop housed in Camden, Michigan. It was established in 1991 by Jon and Tina Jenkins, and it is currently housed in a 4,000-square-foot facility, which is located on the owners’ 80-acre farm. The shop’s indoor shooting range has five lanes that go out 20 yards,...
Kirsch, LLC Industry 5Q WebXtra

Kirsch, LLC Industry 5Q WebXtra

Kirsch, LLC is well known and admired for its huge collection of life-like 3-D targets, and the company recently ventured into new territory with the introduction of the Bloodhound XTN Tracking Nock. Kirsch, LLC wants to equip the outdoorsman with the tools to recover his or her game when other methods fail.  The Bloodhound XTN...
Elevation Above Standard Pro Series

Elevation Above Standard Pro Series

Elevation has introduced a new profile series called the Elevation Above Standard Pro Series. Elevation has been fortunate and blessed to work alongside some of the best professional archers in the game. Day in and day out, Elevation’s team of hardworking professionals work with their pro staff to design and perfect the Elevation products you know...
Rubline Marketing: Mastering the Art of Growing a Brand - An Inside Archery Cover Story

Rubline Marketing: Mastering the Art of Growing a Brand – An Inside Archery Cover Story

By Daniel Allred Click the image below to read the story in the original layout. Chase Rohlfsen has always had a knack for standing out in the crowd. Just take his signature white Adidas, for instance. They might seem like nothing more than a casual choice of footwear, but there’s a story behind them, and...
ATA's COVID-19 Update for Retailers

ATA’s COVID-19 Update for Retailers

The ATA is working towards helpful resources for the entire industry whether they are an ATA-member or not. ATA’s ESSENTIAL BUSINESS STATEMENT: We continue to field questions from members on a variety of COVID-19 topics. A common thread is “can you help ensure my business is marked as ‘critical’ in the event of a quarantine or shutdown?”...
PSE: 50 Years of Innovation -  An Inside Archery Cover Story

PSE: 50 Years of Innovation – An Inside Archery Cover Story

By Daniel Allred Click the image below to read the story in the original layout. There’s no easy way to sum up a company as legendary as PSE. After all, the history of PSE goes hand in hand with the history of the compound bow itself.  Established in 1970, PSE was one of the five...
Queens Archery Inside Retailing WebXtra

Queens Archery Inside Retailing WebXtra

Queens Archery started out as a home-based business in 1962. The business moved into a retail establishment in 1988, where it is still located in New York City. The shop occupies a 5,000-square-foot facility. The majority of that space is devoted to the range, which holds 20 lanes that go out 18 meters. The History...
Mrs. Doe Pee Bucklures 5Q WebXtra

Mrs. Doe Pee Bucklures 5Q WebXtra

In 1987, Judi Collora purchased a whitetail fawn for her husband Sam who harvested what is known as The Collora Buck. The buck was the highest scoring typical ever harvested with a bow. The purpose was to use this as a reference for Sam’s whitetail taxidermy work.  The herd grew enormously, but the Collora’s grew...
Victory Archery: A Winning Mentality

Victory Archery: A Winning Mentality

By Daniel Allred Click the image below to view the story in flip-book format.  You don’t call your company “Victory” unless you intend to win. At least, that’s how the team at Victory Archery sees it. “Victory” is more than just a name, more than just a logo. It’s a mission and a mentality. It...
Xpedition Archery 2020 Line

Xpedition Archery 2020 Line

2020 Press Release – 11/13/19 Xpedition Archery is breaking the mold in 2020! At this critical time in the archery industry, many manufacturers have recycled old designs and left the hunting / shooting community thirsting for something more. The expectations of the modern archer deserve more.  The table has been cleared of preconceived notions and...
2020 MATHEWS VXR

2020 MATHEWS VXR

New geometry increases cam efficiencies and enhances the effects of 3D damping to create the most stable, stealthy platform we’ve ever built. It holds like a target bow, while maintaining the maneuverability of a compact hunting rig. The extended, six-bridge riser on the 2020 VXR is designed to cut weight, while adding strength and stability....
2019 Fall Buyers Guide

2019 Fall Buyers Guide

.30-06 Outdoors – Black Ice Dry Glide Black Ice Dry Glide Crossbow Lubricant is a new dry application process for crossbow lubrication and maintenance by. The “Dry Glide” feature is more commonly associated with firearm maintenance products but is now being applied to archery crossbows with aluminum rails. Traditional rail lubricants scrape the lube along...