Industry Profiles
New Breed Archery to Release New Bowlines at ATA

New Breed Archery to Release New Bowlines at ATA

Fultondale, Ala.—New Breed Archery, innovators of industry-leading archery equipment, is excited to announce they will be attending the upcoming 2016 Archery Trade Association (ATA) Show in Louisville, Kentucky to launch their most innovative bow lineup to date. Headlining this year’s introduction is the first-ever New Breed Archery super-sport model, which is recording IBO speeds of...
WebXtra December: Inside Retailing with South Dakota's K&B Archery Pro Shop

WebXtra December: Inside Retailing with South Dakota’s K&B Archery Pro Shop

      Check out more at facebook.com/K-B-Archery
WebXtra December: Industry 5Q with Doc's Deer Scents

WebXtra December: Industry 5Q with Doc’s Deer Scents

Some additional questions: Q: What separates Doc’s Deer Scents from the competition? A: There are a lot of good scent companies out there, but what we feel sets us apart is our attention to detail in every facet of what we do.  Our products have been speaking for themselves with their unrivaled purity and quality...
Inside Archery September 2015: APA Archery Cover Story

Inside Archery September 2015: APA Archery Cover Story

For more information, visit APA Archery’s website.
WebXtra November: Industry 5Q with Skull Hooker

WebXtra November: Industry 5Q with Skull Hooker

European skull mounts have been revolutionized by Skull Hooker. We recently spoke with Robert Shaw, owner and creator of the Skull Hooker, on the benefits of using Skull Hooker products and the motivation that keeps the company making new products. Download the Inside Archery app today to read the exclusive interview!   For more information,...
WebXtra November: Inside Retailing with Howie's Tackle & Archery

WebXtra November: Inside Retailing with Howie’s Tackle & Archery

Consistent Service Profits Require Consistent Process Howie’s Tackle & Archery is a perfect one-stop-shop for any outdoorsman that finds themselves in Sturgeon Bay, Wisconsin.
WebXtra July: ATA Members Support USA Archery, Increase Participation

WebXtra July: ATA Members Support USA Archery, Increase Participation

By Shannon Rikard After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? Parker sought help from her archery colleagues. And her strategy worked....
WebXtra July: Inside Archery Questions Short’s Marine

WebXtra July: Inside Archery Questions Short’s Marine

Short’s Marine in Millsboro, Delaware, opened in 1949, and the archery division opened in 2008. Kelly Racz manages the archery division, and he has had great success working with national distributor, Kinsey’s, to keep his shop running smoothly. Racz has been an archery retailer since the 1980s. He enjoys working with manufacturers and the reps...
WebXtra June: More from Mouldy's Archery

WebXtra June: More from Mouldy’s Archery

For more information, visit Mouldy’s Archery’s website.
Kinsey’s Supports Manufacturers with Updated MAP Policy

Kinsey’s Supports Manufacturers with Updated MAP Policy

Kinsey’s Inc. has announced their new Minimum Advertised Price (MAP) policy which clarifies how they are working to ensure retailers comply with manufacturers’ advertising and marketing guidelines. MAP policies exist to benefit both retailers and manufacturers by elevating perception of brand value, which leads to increased margins for retailers. Kinsey’s stands behind manufacturers in the...
WebXtra May: More from Xpert Archery

WebXtra May: More from Xpert Archery

Xpert Archery really caters to their clients. In addition to an excellent variety of products and services, they’re reaching out to a younger, more diverse crowd with archery parties, classes, and giving local 4H and NASP groups pointers and shooting time. Through their website and Facebook page, they also keep customers new and old engaged...
WebXtra March: Inside Retailing Plum Creek Archery

WebXtra March: Inside Retailing Plum Creek Archery

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