Superior, Wis. (July 21, 2016) — FeraDyne Outdoors, LLC, announced that Aaron Van Rossum has been appointed to the position of sales operations manager. In this new role, Van Rossum will act as the liaison between the sales, operations, and warehouse divisions of the company, and he will oversee the customer-service and direct-sales teams, as well as assist with key accounts. He will report directly to Chris James, vice president of sales, national accounts. The appointment is effective immediately.
Prior to joining FeraDyne, Van Rossum held the position of product manager for St. Paul, Minn.-based Gander Mountain for nearly three years, and he worked for Gander Mountain in various sales, management and merchandiser positions for the previous 16 years.
“Aaron brings an enormous amount of outdoor-industry operations, sales and customer service experience with him to the FeraDyne team,” said James. “We worked with Aaron for years when he was at Gander Mountain, and we are very excited to have him as an integral part of our team. We are confident that he will continue the great service our customers have come to expect and raise the bar on operational excellence with our company.”
Van Rossum studied business management at the University of Wisconsin in River Falls. He is an avid hunter, fisherman and general outdoorsman. He resides in Hammond, Wis., with his wife and two daughters.
About FeraDyne Outdoors: FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, BLOCK® targets, Black Hole™ targets, GlenDel® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 101 Main St, Superior, WI 54880. For more information please visit www.feradyne.com or call 866-387-9307.