Recently ATA published a fascinating article that expands on one of our own previous online posts, Hungry for Archery, about pop culture and its influence on archery over the past few years. ATA’s article notes that it’s not just Katniss Everdeen who inspires youth around the country to take up a bow. Rather, a whole slew of bow-and-arrow wielding characters such as Hawkeye, Legolas and Green Arrow have given the archery industry a massive amount of free exposure.
For a visual of this trend, check out this graph from ATA that displays the steady increase of enrollment in USA Archery and how it relates to the Hunger Games franchise.
To read the full article from ATA, click here.