Recreational archery has become an excellent source of revenue for archery pro-shops. The ATA is working hard to encourage recreational archery participation, and they’re showing retailers how to tap into this new type of customer. Some retailers are ahead of curve. La Crosse Archery, the subject of Inside Archery’s Inside Retailing column in November, is an excellent example of this.
La Crosse Archery was selected as the subject of the column for its top-notch website and thriving recreational archery scene that focuses on youth participation. Those two aspects go hand in hand, as it turns out. Recreational archery is popular among kids and young adults, and using the internet to advertise to this generation is one of the best ways to get results. The ATA has resources available to help retailers create the ideal website for attracting new, young archers. La Crosse Archery’s website (http://lacrossearchery.com/) seems to have used some of the ATA’s suggestions, and benefitted greatly because of it. Notice how “recreational archery” is front and center when you visit the page, but bowhunters still have avenue for their information and needs. This balancing act is important, and rather effective. One message to take away from all of this is that there’s a lot of insight that can be gleaned from the success of others, and there’s a lot of helpful resources available if you know where to look.
Check out ATA’s Retail Growth Initiative to learn more about how you find the same success as La Crosse Archery: https://www.archerytrade.org/grow-archery/retail-growth-initiative
To learn more about La Crosse Archery check out this video tour done by a group of Wisconsin outdoor youtubers called “Badger State Adventure:”