logoWest Henrietta, NY – The Outdoor Group, LLC (TOG) parent company to the premier brands Elite Archery, Duel Game Calls, Lynch Mob Game Calls, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads and Solid Broadheads announces their recent purchase of the assets of Archery America, former manufacturer of Winchester Archery bows and crossbows.

Known best for its legendary name and industry-changing technologies the assets of Archery America add a wealth of goods and intellectual property to TOG’s growing portfolio of brands and patents. Patents will be applied to several of TOG’s existing brands while also augmenting the design and launch of new brands in the very near future. Archery America experienced exceptional growth during it’s tenure while securing vast distribution through a variety of outlets across North America including local dealers, mass distribution and big bow stores.

“TOG C.E.O. Greg Steil had the following to say about the acquisition, “Adding the assets of Archery America to the TOG family leaves us poised for spectacular growth. With these assets in house we now have the opportunity to enhance our product lines. This was an exceptional opportunity that we could not let pass by”.

With the assets and technology of Archery America now located in West Henrietta, a new series of vertical bows are poised to launch in the near future.


 

ABOUT THE OUTDOOR GROUP

Established in 2012 and headquartered in Henrietta, New York, The Outdoor Group is parent company to the premier brands of Elite Archery, Duel Game Calls, Lynch Mob Game Calls, CAM X Crossbows, Scott Archery, Custom Bow Equipment, Winner’s Choice Custom Bowstrings, Slick Trick Broadheads and Solid Broadheads.