Versatility is crucial for any business. For modern retailers, that means diversifying the physical landscape of their business as well as their presence in the virtual world. A prime example of this flexibility both online and in the storefront is X10 Archery in Houston, Texas. Lynda LeCompte, owner of X10 Archery, was interviewed by Inside Archery for the April issue’s Inside Retailing column because her store made waves by using speakers and seminars to boost profits. During the course of the interview, we also learned that on top of enticing customers through expert speakers, X10 Archery is available to be rented out for birthday parties and office gatherings. Check out their informative and clean website, (http://www.x10archery.com/ ) which like the physical store, is a prime example of how a modern retailer should utilize every tool available to attract business.