Voters in the 2024 Archery Trade Association Board of Directors election retained two current members and installed one newly-elected Board member.
Joel Maxfield, brand ambassador for Mathews Inc.; Justin Gorman, CEO for Kinsey’s Inc.; and Jason Harris, director of marketing and product management at Primos/Vista Outdoor Inc. were all elected by their peers during the recent election ending February 29.
“ATA’s Board members are committed and well-suited to advance the organization’s goals and mission,” said Jeff Poole, ATA’s president and CEO. “They are a talented group with the knowledge, experience and passion to lead our industry.”
Mathews Archery and Kinsey’s Inc. will continue to hold their seats on the Board, with Primos/Vista Outdoor Inc. set to join.
“I’m grateful for the opportunity to serve another term as a Board member,” Maxfield said. “With a firm commitment to our mission, I’m excited to continue the journey of driving positive change, fostering collaboration, and ensuring our organization’s sustained success. Thank you for the ongoing confidence and support.”
“As a re-elected Board member, I’m humbled by the continued support and trust of our community,” Gorman said. “This renewed mandate fuels my passion to further contribute to the growth and prosperity of our organization. Together, we will build on past achievements and navigate the future challenges that lie ahead.”
Newly-elected Harris is excited to advance the ATA’s mission by serving on the Board. “I’m honored to be elected by my friends and colleagues to serve the ATA as the newest Board member,” Harris said. “Archery and hunting have been my life-long passion and I’m committed to serving the Archery Trade Association to execute toward the vision and success of our organization.”
The four-year term for Maxfield, Gorman and Harris will begin April 1, 2024, and end March 31, 2028. They will join Poole, the ATA’s senior leadership and the current Board members at the 2024 ATA Board of Directors’ meeting held in Indianapolis, April 14-16.
Departing the ATA Board are Jeff Adee of Headhunter Bow Strings and Mark Copeland of Jay’s Sporting Goods. Jeff Greer from Music City Archery will replace Copeland on the Board as the Retail Council representative.
“Jeff and Mark have been instrumental leaders on the ATA Board for many years, tackling and resolving numerous issues,” Poole said. “The ATA is grateful for their service and contributions and know their direction and guidance will leave a lasting impression on our industry.”
Please contact Jennifer Mazur, ATA’s senior director of outreach and education, at jennifermazur@archerytrade.org or with questions.
About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
