Poole assumed leadership of the ATA during a critical and uncertain period following the COVID-19 pandemic. Navigating post-pandemic market dynamics and shifting consumer demands, his steady vision provided vital stability and unified industry stakeholders. Under his direction, the ATA reimagined its signature annual gathering, successfully evolving it into a dynamic, three-part industry celebration that brings together the core Trade Show, the consumer-focused Bowhunters Super Show, and a premier archery tournament. This expanded footprint broadened the event’s reach, energizing both business-to-business commerce and grassroots archery enthusiasm.

Poole was also instrumental in the launch and expansion of Bowhunters United, an initiative that quickly emerged as a unified voice for the archery and bowhunting community. By cultivating a dedicated grassroots base, Bowhunters United significantly grew membership while advocating for the protection, promotion, and preservation of bowhunting nationwide. In tandem with these membership initiatives, Poole guided the ATA team through critical legislative and conservation efforts, championing policies to protect public land access, secure habitat conservation funding, and safeguarding the interests of manufacturers and independent retailers across North America.

“Jeff stepped into the ATA at a pivotal moment and led our industry through complex transitions with clarity and steady leadership,” said Jonathan Lene, ATA Board Chairman. “On behalf of the ATA Board of Directors and the entire staff, we extend our deepest gratitude to Jeff for his five years of dedicated service. He has positioned this organization for sustainable, long-term growth, and while he will be missed, we wish him and his family the very best as he embarks on a well-deserved retirement.”

Looking ahead, Poole is eager to spend more time with his family and begin checking off items from his retirement bucket list, while continuing to support the sport he has served throughout his career.

The ATA Board of Directors has initiated an executive search to identify the next CEO & President who will guide the organization into its next chapter and build upon the solid foundation Poole, and his team have established over the past five years.

Qualified candidates interested in applying for the CEO & President position can submit their resumes and credentials to careers@archerytrade.org.

About the Archery Trade Association

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives, and other industry professionals focused on promoting the sports of archery and bowhunting. The ATA works tirelessly to grow archery and bowhunting participation, protect industry rights, and ensure the long-term vitality of the sport.

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Based in Morgan, Utah, Browning was founded in 1878 by John Moses Browning, son of Jonathan Browning, a gunmaker and gunsmith. The Browning Brand has come to represent “The Best There Is” in firearms and outdoor products, each year adding new innovations, launching new products, and doing more for their customers—essentially just following the great tradition of innovation started by John Browning. In the 1970s, they added a symbol, the Browning Buckmark logo, that has come to represent all that John Browning valued. To see Browning’s complete line of firearms and more, visit Browning.com.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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In the high-stakes world of professional bowhunting, there is no margin for error. When you are putting giant whitetails on the ground for millions of viewers, the arrow you shoot can be the difference between a punched tag and a blown opportunity.

Victory Archery understands that pressure. That is why, for six consecutive seasons, the legendary Drury Outdoors team has trusted Victory Archery with the business end of what they do. Today, Victory Archery—The Carbon Arrow Experts—is proud to announce the bold renewal of their premier partnership with Drury Outdoors.

TRUSTED ENTIRELY TO GET THE JOB DONE Bowhunters of this caliber demand the best when it comes to the carbon fiber arrows they shoot. They require unbelievable straightness tolerances, absolute consistency, and bone-crushing durability. Victory Archery arrows are built differently because Victory engineers control the process from start to finish. Unlike other arrow manufacturers that rely on generic carbon materials, Victory produces its own carbon fiber, allowing engineers to control fiber structure, weave design, and shaft performance.

ENGINEERED FOR LETHAL PRECISION When staring down the buck of a lifetime, the Drury Outdoors team relies on an advanced carbon engineering platform designed to give shooters the precision, speed, and consistency required when every shot matters. Victory’s precision manufacturing standards extend to every detail of production. With 100% carbon fiber construction, advanced nano-ceramic coatings for deep penetration, and digitally spine-aligned shafts, Victory delivers unmatched lethality. When consistency matters, those details matter.

ABOUT VICTORY ARCHERY: Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

Learn more at VictoryArchery.com.

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In the unforgiving timber and cinematic high-definition world of Heartland Bowhunter, there is no room for second-guessing equipment. When the cameras are rolling and a mature whitetail steps into the lane, the arrow on the rest must deliver absolute perfection. For six consecutive seasons, the Heartland Bowhunter team has trusted Victory Archery—The Carbon Arrow Experts—to anchor their success with supreme consistency, unmatched penetration, and bone-crushing durability.

TRUSTED ENTIRELY TO GET THE JOB DONE

Bowhunters of this caliber demand the absolute best from the carbon arrows they carry into the field. The Heartland Bowhunter crew requires exceptional straightness tolerances, consistent performance, and 100% carbon-fiber construction to deliver maximum penetration and lethality when the moment of truth arrives.

Victory Archery is the only vertically integrated arrow company in the world, giving its engineers complete control over every stage of production—from raw carbon fiber to the finished arrow. Victory manufactures its own carbon fiber prepreg material, forms that material into precision arrow shafts, and completes the final arrow build entirely within its own manufacturing process. By controlling the process from fiber to finished product, Victory can precisely engineer fiber structure, weave design, straightness tolerances, and overall shaft performance. The result is a more consistent, dependable arrow built to perform when it matters most, hunt after hunt.

AEROSPACE ENGINEERING MEETS THE STAND

Victory Archery engineers arrows for one reason: performance under pressure. Operating as a materials science think tank, Victory leverages aerospace-grade engineering to build hunting arrows that flat-out dominate. Driven by proprietary computer-aided design and exclusive carbon fiber materials technology, Victory brings cutting-edge hunting shafts to the market first. When consistency matters, those details matter.

BUILT FOR HUNTERS WHO EXPECT MORE

While other companies are simply repainting old arrow designs, Victory Archery continues to deliver real, measurable innovation. The vertical integration provided by Mitsubishi Chemical Group gives Victory direct access to superior carbon fiber that competitors simply cannot touch. Because in competitive archery, equipment matters. The Heartland Bowhunter team knows that when the difference between a punched tag and a missed opportunity is measured in fractions of an inch, serious competitors choose arrows engineered for victory.

ABOUT VICTORY ARCHERY: Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who

dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

Learn more at VictoryArchery.com.

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The International Bowhunting Organization (IBO) announces an important leadership transition as longtime President Bryan Marcum retires following 14 years as President, with Ryan Bass assuming the role of President.

Bryan Marcum — Retiring President

Marcum’s connection to the IBO began long before his presidency. A highly accomplished professional 3D archer, Marcum earned both National and World Championship titles before bringing that experience and passion for the sport into organizational leadership.

During his 14 years as President, Marcum helped guide the IBO through growth and change while remaining committed to the organization’s foundation in bowhunting and 3D archery. His tenure included the continued development of the IBO National Triple Crown and World Championship, as well as a significant expansion of youth 3D archery opportunities.

Few individuals have experienced the IBO from as many perspectives as Marcum — professional competitor, National Champion, World Champion, IBO Board Member and President.

“It’s been an honor and a privilege to lead such a great organization. I have full confidence that Ryan Bass, the newly elected officers, and the Board of Directors will do a great job and continue our mission to promote, encourage, and foster the sport of Bowhunting. As we turn the page to begin a new chapter, know that the IBO will be guided by the same core values that I have followed for the past 14 years: God, Family, and Country.”

— Bryan Marcum

The IBO sincerely thanks Marcum for his leadership, dedication and years of service. His contributions have helped shape the organization and created a strong foundation for its future.

Ryan Bass — Incoming President

Bass succeeds Marcum after 10 years as a member of the IBO leadership team, including service on the IBO Board of Directors, as Vice President, and as Director of the IBO 3D Challenge program.

A retired South Carolina Department of Natural Resources law enforcement officer, Bass spent 25 years in law enforcement and has a long history of involvement in youth shooting sports, particularly youth archery.

Through his work with the IBO 3D Challenge, Bass has worked with archers, coaches, schools, state programs, tournament hosts, sponsors and volunteers across the country while helping coordinate state, national and world-level events.

As Vice President, Bass’s responsibilities expanded throughout the organization, working closely with Marcum, the Board of Directors, staff, state representatives, tournament hosts, sponsors and industry partners.

“I’m honored to have the opportunity to serve as President of the IBO. Bryan has given 14 years of leadership to this organization, and I have been fortunate to work alongside him and learn from that experience. My goal is to build on the foundation that Bryan and those before us established while continuing to strengthen the IBO, support our members and bowhunters, and create opportunities for the next generation of archers.”

— Ryan Bass

As Bass assumes the presidency, he looks forward to building upon the foundation established by Marcum and those who came before him while continuing to strengthen the IBO’s commitment to bowhunting, 3D archery, its members and the next generation of archers.

About the International Bowhunting Organization

The International Bowhunting Organization is dedicated to its mission to promote, encourage and foster the sport of bowhunting. Through 3D archery competition, youth programs and partnerships throughout the archery and outdoor industries, the IBO works to support bowhunters, archers and the continued growth of the sport.

Media Contact:
International Bowhunting Organization
Website: https://iboarchery.com/
Email: ryanb@ibo.net
Phone: 440-308-5893

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The Indoor World Series adds to a growing lineup of competitive archery taking place throughout ATA Show Week. With the NFAA Rushmore Rumble and S3DA Indoor Open already slated to take place at the Indiana Convention Center, ATA Show Week will welcome competitors ranging from youth archers to some of the sport’s top athletes.

Alongside the members-only ATA Trade Show and public Archery & Bowhunting Supershow, these events bring competitors, industry professionals and archery enthusiasts to Indianapolis for the world’s biggest celebration of archery and bowhunting.

For competitors and attendees alike, that means more happening under one roof: from stepping onto the tournament floor to seeing and testing the latest products and connecting with the brands behind them.

“The Indoor World Series is a significant addition and a great example of the experience we’re building around ATA Show Week,” ATA President and CEO Jeff Poole said. “We’re bringing world-class competition together with the industry’s leading brands, businesses and archery enthusiasts, giving people even more reason to be in Indianapolis this January.”

About the Indoor World Series and Rushmore Rumble

The Rushmore Rumble is one of eight ranking events on the 2027 Hyundai Indoor World Series calendar, which brings together elite and recreational archers at open-entry tournaments around the world. The series begins in Europe this fall, with additional stops in South America, Asia and North America before concluding with The Vegas Shoot and Hyundai Indoor World Series Finals in March.

As part of the series, eligible Rushmore Rumble competitors will have the opportunity to earn Indoor World Series ranking points while competing in Indianapolis. Elite and youth series rankings are determined using each archer’s best three eligible results throughout the season.

ATA Show Week at a Glance

· Jan. 7-8: ATA Trade Show

· Jan. 8: S3DA Indoor Open

· Jan. 8-10: NFAA Rushmore Rumble // World Archery Indoor World Series 500

· Jan. 9-10: Archery & Bowhunting Supershow

Registration for the 2027 ATA Trade Show and ticket sales for The Archery & Bowhunting Supershow are live. To learn more about ATA Show Week, including event schedules, participating brands, registration and ticket options, visit atashow.com.

Interested in Exhibiting or Sponsorship Opportunities? To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit www.archerytrade.org/exhibitoror contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.

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Whitetail hunting does not care about excuses. The wind shifts. The deer move late. The shot window closes fast. After months of scouting, hanging stands, reading sign, and waiting for one mature buck to make one mistake, the arrow either performs or it does not.

That is why Victory Archery—The Carbon Arrow Experts—is proud to announce a new partnership with Midwest Whitetail, one of the most trusted names in serious whitetail hunting content.

Midwest Whitetail has built its reputation by showing the hunt as it really happens. Not polished-up fantasy. Not staged grip-and-grins without the work behind them. Their team lives in the details: access, wind, weather, crop changes, deer movement, rut timing, and the constant chess match that defines the pursuit of mature whitetails. That same obsession with details is exactly what makes Victory Archery the perfect fit.

FIELD-PROVEN CONTENT MEETS FIELD-PROVEN CARBON

Midwest Whitetail’s hunters do not get to rewrite the script when a buck steps into range. Whether they are grinding through public land, managing permission properties, or hunting hard-earned private ground, every shot carries the weight of the entire season.

Victory Archery arrows are built for that moment.

When the Midwest Whitetail team comes to full draw, they need an arrow that flies true, penetrates deep, and holds together when the shot gets real. Victory arrows are engineered from 100% carbon fiber and built with the kind of precision that serious bowhunters demand when a once-a-season deer finally gives them an opening.

No gimmicks. No shortcuts. No weak links.

ENGINEERED FOR THE WHITETAIL WOODS

The Midwest Whitetail audience knows better than anyone that mature deer are not killed by luck. They are killed by preparation, discipline, and gear that performs under pressure.

Victory Archery controls the arrow-building process from the carbon fiber forward, giving engineers the ability to fine-tune shaft performance, consistency, durability, and penetration. That matters when a buck is quartering away. It matters when the shot angle is tight. It matters when bone, muscle, and hide stand between a perfect setup and a short blood trail.

This partnership brings together two brands built around the same belief: real bowhunters deserve real performance.

Midwest Whitetail brings the strategy, the stories, and the relentless pursuit of the next mature buck. Victory brings the carbon science, the precision, and the bone-crushing performance needed to finish the job.

ABOUT MIDWEST WHITETAIL: Midwest Whitetail is built for hunters who live and breathe the pursuit of mature whitetails. Through semi-live hunting content, regional stories, tactical updates, and real-world deer hunting strategy, Midwest Whitetail gives hunters a front-row seat to the highs, lows, and lessons that come with chasing whitetails across public land, permission properties, and private ground. Learn more at MidwestWhitetail.com.

ABOUT VICTORY ARCHERY: Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

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EVANSVILLE, IN (August 21, 2026) — Bear Archery, an industry leader in archery innovation and craftsmanship for nearly a century announced the launch of the new Paramount and Paramount Pro, two purpose built target bows designed to deliver competitive performance at an unmatched value.

Built for the demands of target archery, the Paramount and Paramount Pro feature Bear Archery’s EKO² Cam System, delivering speeds up to 328 FPS with a smooth, efficient draw cycle. Both bows offer adjustable draw lengths from 25.5 to 30 inches, draw weight options of 35–50, 45–60, and 55–70 pounds, and 80 or 85 percent let-off, giving archers the versatility to fine tune their setup. A 35-inch axle-to-axle length and 6.5-inch brace height provide a stable, forgiving platform, while the fully integrated riser creates a clean, streamlined setup. A complete vibration dampening system helps reduce shock and post-shot movement, and a smooth-tracking roller cable system reduces friction to promote consistent shot execution and maximize long-term bowstring life. The Paramount Pro takes tuning even further with Bear Archery’s BroadTrack Limb System, featuring wide, machined Gordon limbs and the QPC (Quad Pocket Control) system for enhanced tunability and precision.

“At Bear Archery, we believe archery should be accessible to everyone,” said Bear Archery President Jon Lene. “With the Paramount and Paramount Pro, we set out to deliver the performance, adjustability, and precision competition archers demand while staying true to that belief. These bows bring premium target features and Bear Archery performance together at an unmatched value.”

Since its founding in 1933, Bear Archery has been committed to growing the sport and making archery accessible to people of all ages and experience levels. That philosophy, established by founder Fred Bear, continues to guide the brand nearly a century later as Bear develops equipment for everyone.

The Paramount and Paramount Pro bring that philosophy to the target line, combining purpose-built competition features, advanced tuning capabilities, and the quality and craftsmanship associated with the Bear Archery name. The Paramount has an MSRP of $799.99, while the Paramount Pro has an MSRP of $999.99. Both models are available to order beginning August 20, 2026, through authorized Bear Archery dealers in four color options: Black, White, Blue/White, and Black/Mossy Oak Bottomland. For more information about the Paramount and Paramount Pro, visit BearArchery.com.

About Bear Archery®

Founded in 1933 by the father of modern archery, Fred Bear, with the intention of bringing archery to the masses, Bear Archery® produces legendary bows with a focus on reliability and technology while continuously maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.

About Escalade

Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, safety, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends, create lasting memories, and play life to the fullest. Leaders in our respective categories, Escalade’s distinct and acclaimed brands include Goalrilla in-ground basketball hoops; STIGA® tennis tables and accessories; Bear® Archery and archery equipment; Brunswick Billiards® tables and accessories; Accudart® darting; ONIX® pickleball; Lifeline® fitness products; and RAVE Sports® water recreation products. Escalade’s products are available online and through leading retailers nationwide. For more information about Escalade’s diverse and prominent brand portfolio, history, financials, and governance, please visit www.escaladeinc.com.

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Created to encourage participation in shooting sports and emphasize firearms safety, National Shooting Sports Month will take place throughout the month of August. “We are excited to promote National Shooting Sports Month alongside NSSF,” said WTU President Jeff Schinkten. “This is the perfect opportunity for both beginner and experienced shooters to get out on the range and practice for the upcoming hunting season.”

Whether you’re an experienced target shooter, a hunter, or a person just becoming interested in acquiring a first firearm and learning how to shoot, NSSF and Whitetails Unlimited invite you to head out to the range during National Shooting Sports Month so you can improve your shooting and firearm safety skills. Visit letsgoshooting.org to learn more.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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WTU President Jeff Schinkten announces that GlenDel Targets, makers of 3D targets, has joined as a Whitetails Unlimited national sponsor. “GlenDel Targets offers high-quality targets for both bow and crossbow hunters,” said Schinkten. “Their buck targets come in buck, pre-rut buck, and full rut buck sizes so they’re perfect for real-life hunting practice. We are excited to welcome Glendel Targets to the WTU family.”

Located in Superior, Wisconsin, Glendel Targets is a brand of FeraDyne Outdoors. Setting the standard in 3D archery targets, the GlenDel brand currently offers full size 3D buck, bear, and elk targets all with replaceable body inserts. Designed to handle the speed and power of modern bows and crossbows, GlenDel 3D targets offer realistic practice with replaceable vital inserts built to withstand high-speed bolt impact. To see GlenDel Targets’ complete product line, visit feradyne.com.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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