Every year America’s hunters and target shooters have an economic impact of over $110 billion and support over 866,000 jobs. Hunting is a wholesome family activity that provides outdoor recreation and organic food for millions of U.S. citizens. Major initiatives of Whitetails Unlimited focus on increasing hunting opportunities and providing outdoor experiences to youth, veterans, and those with disabilities.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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Bowhunting success is not built in the final seconds before a shot. It is built months earlier, through training, scouting, practice, and the discipline to keep pushing when nobody is watching. The hunters who consistently get it done understand that the work before the season matters just as much as the moment at full draw.

That is why Victory Archery – The Carbon Arrow Experts – is proud to announce its partnership with Whitetail Fit, a brand built around the connection between bowhunting, fitness, and the drive to become better in the field.

“I want to help motivate and inspire others. Bowhunting and fitness are two passions that I have found go very well together. In the woods, on the plains or on the mountain, the two passions fuel my drive for success.” — Joel Burham

That mindset makes Whitetail Fit a natural fit for Victory Archery.

FITNESS BUILDS THE HUNTER. CARBON FINISHES THE JOB.

Whitetail Fit is built for hunters who know preparation matters. Long walks in the dark, heavy packs, cold sits, steep climbs, and countless reps on the range all play a role when the hunt finally comes together.

Victory Archery brings that same commitment to arrow performance.

Victory arrows are engineered from 100% carbon fiber for dependable flight, deep penetration, and field-proven durability. When a hunter has trained, scouted, practiced, and waited for the right opportunity, the arrow cannot be the weak link.

PERFORMANCE WHEN IT MATTERS

Whether the hunt happens in the whitetail woods, across open plains, or deep in mountain country, serious bowhunters need equipment they can trust. Victory controls the arrow-building process from the carbon fiber forward, giving its engineers the ability to manage shaft design, consistency, durability, and performance from start to finish.

This partnership brings together two brands built around the same belief: preparation matters, performance is earned, and confidence starts long before full draw.

Whitetail Fit brings the discipline, lifestyle, and motivation to help hunters become better. Victory brings the carbon science, engineering, and bone-crushing performance needed to finish the job.

ABOUT WHITETAIL FIT

Whitetail Fit is a hunting lifestyle brand built around the connection between bowhunting, fitness, and constant improvement. Through apparel, content, and a message rooted in preparation and discipline, Whitetail Fit motivates hunters to push themselves physically and mentally so they can perform when the hunt demands more.

ABOUT VICTORY ARCHERY

Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

Learn more at VictoryArchery.com.

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Finding quality archery and outdoor gear online doesn’t have to mean giving up the knowledge and service of a local pro shop. BowTackle is built around that idea, creating a dealer-driven marketplace that connects outdoor enthusiasts with professional shops and quality hunting, archery, and fishing equipment.

BowTackle features both new and used gear, with listings coming from certified sellers. The platform is designed to give shoppers the convenience of online purchasing while maintaining the expertise and customer service associated with a professional outdoor shop.

For dealers, BowTackle goes beyond simply providing an online marketplace. Its platform includes tools for inventory management, expanded product distribution, and e-commerce integration, helping pro shops bring their existing inventory and expertise to a broader audience.

At its core, BowTackle is focused on connecting dealers, brands, innovators, and outdoor enthusiasts through a digital platform designed specifically for the industry. Whether you’re looking for your next piece of archery equipment or simply exploring what’s available from outdoor dealers around the country, BowTackle offers another way to shop with the pro-shop experience in mind.

Click Here To Learn More

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The industry’s biggest night brings ATA members together for an evening built around great music, great company and celebrating the people who make the archery and bowhunting industry what it is. Alongside live performances, attendees can enjoy complimentary food and drinks, reconnect with friends and colleagues, recognize industry leaders and get in on the excitement with a live auction and raffle drawings throughout the evening. The Industry Celebration is free to registered ATA Trade Show attendees. 

After stealing the show at last year’s Industry Celebration, MacKenzie returns to the ATA stage in 2027. The Nashville-based singer, songwriter and dynamic guitarist is known for a high-energy blend of country, pop, rock, jazz and blues and a performance style built to get a crowd on its feet. MacKenzie began her musical journey at age 12 under the guidance of country music legend Toby Keith. 

Her music has been featured on Showtime, Netflix and Hallmark, and she has opened for artists including Big & Rich, Joe Diffie, Tracy Lawrence, Mark Chesnutt and Trick Pony. A Gibson-sponsored artist and multi-instrumentalist, MacKenzie’s recent releases include “The Director,” “Half The Time” and “If It Ain’t Love.” 

Joining MacKenzie is Raitiere, a Grammy-winning songwriter, performer and visual artist from Central Kentucky who brings his own fun, energetic style to the stage. He won a Grammy for writing “I’ll Never Love Again,” performed by Lady Gaga in “A Star Is Born,” and earned a 2023 Grammy nomination for his work on Ashley McBryde’s “Lindeville.” 

His extensive songwriting credits include collaborations with Lainey Wilson, Ella Langley, Riley Green, Luke Combs, Miranda Lambert, Ed Sheeran, Midland, Whiskey Myers, Travis Tritt, Ashley Monroe, The Oak Ridge Boys and many others. 

Reserve a Table for Your Group 

General seating at the Industry Celebration is free for all registered ATA Trade Show attendees, but companies and groups looking to enjoy the evening together can reserve a table for 10 for $350. 

Table reservations must be made by Jan. 1, 2027. To reserve a table, contact Wendy Forst at wendyforst@archerytrade.org or (507) 233-8131. 

About ATA Show Week 

ATA Show Week takes place Jan. 7-10, 2027, at the Indiana Convention Center in Indianapolis, bringing together the archery and bowhunting industry for four days of business, new products, competition and connection. 

• Jan. 7-8: ATA Trade Show  

• Jan. 8: S3DA Indoor Open  

• Jan. 8-10: NFAA Rushmore Rumble // Hyundai Indoor World Series 500  

• Jan. 9-10: Archery & Bowhunting Supershow  

Registration for the 2027 ATA Trade Show and ticket sales for The Archery & Bowhunting Supershow are live. To learn more about ATA Show Week, including event schedules, participating brands, registration and ticket options, visit atashow.com.    
 
Interested in Exhibiting or Sponsorship Opportunities?     
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit www.archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.     

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In the outdoor world, gear talk is everywhere. Opinions are easy. Claims are cheap. But when the miles get long, the weather turns ugly, and a hunter is finally staring down the moment he has been working toward all season, only one thing matters: whether the gear actually performs. 

That is why Victory Archery – The Carbon Arrow Experts – is proud to announce its partnership with RedBeard Outdoors, a brand built around honest experience, constant improvement, and a no-nonsense approach to hunting, shooting, fitness, and the outdoor lifestyle. 

Led by Johnathan McCormick, RedBeard Outdoors has earned a loyal following by doing more than simply talking about gear. He tests it. He questions it. He pushes it. Whether through the RedBeard Outdoors YouTube channel, podcast, or social platforms, Johnathan brings hunters into the real conversations that matter: what works, what fails, what is worth trusting, and what deserves to be left behind. 

That mindset makes RedBeard Outdoors a natural fit for Victory Archery. 

BUILT FOR THE HUNTER WHO NEVER STOPS TINKERING 

Every serious bowhunter knows the process never ends. Arrow weight, broadhead selection, insert systems, tune, flight, penetration, speed, durability—every detail plays a role when the moment finally comes together. 

RedBeard Outdoors lives in that process. 

Johnathan’s approach is built on testing, learning, refining, and sharing honest feedback with hunters who are trying to become better with every season. That same obsession with improvement is what drives Victory Archery’s engineering. 

Victory arrows are not built around gimmicks or recycled marketing claims. They are built around precision carbon construction, dependable flight, and field-proven performance when the shot has to count. For a hunter who cares about the full setup from front to back, Victory gives RedBeard Outdoors the kind of arrow platform worth trusting. 

REAL TESTING MEETS REAL CARBON SCIENCE 

RedBeard Outdoors is not built for hunters who are satisfied with “good enough.” Neither is Victory Archery. 

Victory controls the arrow-building process from the carbon fiber forward, giving its engineers the ability to manage shaft design, consistency, durability, and performance at a level few brands can match. That level of control matters when hunters are building an arrow they expect to fly clean, hit hard, and drive deep. 

From the practice range to the backcountry, from whitetail woods to western terrain, serious hunters need gear that can keep up with the way they actually hunt. Victory arrows are made for that standard. 

This partnership brings together two brands with the same belief: confidence is earned before the shot ever happens. 

RedBeard Outdoors brings the testing, the honesty, the conversations, and the relentless drive to get better. Victory brings the carbon science, the engineering, and the bone-crushing performance needed to finish the job. 

ABOUT REDBEARD OUTDOORS 

RedBeard Outdoors, led by Johnathan McCormick, is built around hunting, shooting, fitness, family, faith, and the pursuit of constant improvement. Through YouTube, podcasting, and social media, RedBeard Outdoors shares honest gear feedback, outdoor conversations, and real-world insight for hunters who want to get better in the field and trust the equipment they carry. 

ABOUT VICTORY ARCHERY 

Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts. 

Learn more at VictoryArchery.com. 

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Sparta, Wisconsin — Mathews Archery, a leading designer and manufacturer of premium archery equipment, announced that the company has officially transitioned to employee ownership, marking a significant new chapter in the company’s history.

The transition marks an important milestone for Mathews as the company approaches its 35th year in business and reflects founder, CEO and Chief Engineer Matt McPherson’s commitment to the employees who have helped build the company.

“From the beginning, I’ve always believed that people come first, and business comes second,” said McPherson. “Take care of people, give them the opportunity to do something meaningful, and the business will take care of itself. Becoming employee-owned is a natural extension of that belief and gives the people who have poured so much into Mathews the opportunity to share in its future success.”

Founded by McPherson in 1992, Mathews has grown from humble beginnings into one of the most recognized brands in archery and the outdoor space. Driven by a relentless pursuit of innovation, industry-leading technology and a commitment to positively impacting the world, this new ownership structure ensures those values remain in place for decades to come.

The transition to employee ownership will not change the company’s day-to-day operations, leadership or commitment to its retailers and customers. McPherson will continue to serve as CEO and Chief Engineer, working alongside the existing Mathews leadership team.

“Over the years, we’ve built an exceptional team and put the systems and processes in place to position Mathews for an even bigger future,” McPherson said. “This is about protecting what makes Mathews special while putting the future of the company in the hands of the people who helped build it. I love this company, and I’m as passionate as ever about what we’re building together.”

The transition also reinforces Mathews’ long-term commitment to its independent retailer network, customers and the archery community.

About Mathews Archery

Mathews Archery has been committed to elevating the archery experience for over 35 years. All Mathews bows are designed and built in Sparta, Wisconsin, U.S.A. and distributed through independent retailers around the world. Experience the full line of premier target and hunting bows at mathewsinc.com.

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Poole assumed leadership of the ATA during a critical and uncertain period following the COVID-19 pandemic. Navigating post-pandemic market dynamics and shifting consumer demands, his steady vision provided vital stability and unified industry stakeholders. Under his direction, the ATA reimagined its signature annual gathering, successfully evolving it into a dynamic, three-part industry celebration that brings together the core Trade Show, the consumer-focused Bowhunters Super Show, and a premier archery tournament. This expanded footprint broadened the event’s reach, energizing both business-to-business commerce and grassroots archery enthusiasm.

Poole was also instrumental in the launch and expansion of Bowhunters United, an initiative that quickly emerged as a unified voice for the archery and bowhunting community. By cultivating a dedicated grassroots base, Bowhunters United significantly grew membership while advocating for the protection, promotion, and preservation of bowhunting nationwide. In tandem with these membership initiatives, Poole guided the ATA team through critical legislative and conservation efforts, championing policies to protect public land access, secure habitat conservation funding, and safeguarding the interests of manufacturers and independent retailers across North America.

“Jeff stepped into the ATA at a pivotal moment and led our industry through complex transitions with clarity and steady leadership,” said Jonathan Lene, ATA Board Chairman. “On behalf of the ATA Board of Directors and the entire staff, we extend our deepest gratitude to Jeff for his five years of dedicated service. He has positioned this organization for sustainable, long-term growth, and while he will be missed, we wish him and his family the very best as he embarks on a well-deserved retirement.”

Looking ahead, Poole is eager to spend more time with his family and begin checking off items from his retirement bucket list, while continuing to support the sport he has served throughout his career.

The ATA Board of Directors has initiated an executive search to identify the next CEO & President who will guide the organization into its next chapter and build upon the solid foundation Poole, and his team have established over the past five years.

Qualified candidates interested in applying for the CEO & President position can submit their resumes and credentials to careers@archerytrade.org.

About the Archery Trade Association

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives, and other industry professionals focused on promoting the sports of archery and bowhunting. The ATA works tirelessly to grow archery and bowhunting participation, protect industry rights, and ensure the long-term vitality of the sport.

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Based in Morgan, Utah, Browning was founded in 1878 by John Moses Browning, son of Jonathan Browning, a gunmaker and gunsmith. The Browning Brand has come to represent “The Best There Is” in firearms and outdoor products, each year adding new innovations, launching new products, and doing more for their customers—essentially just following the great tradition of innovation started by John Browning. In the 1970s, they added a symbol, the Browning Buckmark logo, that has come to represent all that John Browning valued. To see Browning’s complete line of firearms and more, visit Browning.com.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

The post Browning Continues as a Whitetails Unlimited National Sponsor appeared first on Inside Archery Archery Newsfeed.

In the high-stakes world of professional bowhunting, there is no margin for error. When you are putting giant whitetails on the ground for millions of viewers, the arrow you shoot can be the difference between a punched tag and a blown opportunity.

Victory Archery understands that pressure. That is why, for six consecutive seasons, the legendary Drury Outdoors team has trusted Victory Archery with the business end of what they do. Today, Victory Archery—The Carbon Arrow Experts—is proud to announce the bold renewal of their premier partnership with Drury Outdoors.

TRUSTED ENTIRELY TO GET THE JOB DONE Bowhunters of this caliber demand the best when it comes to the carbon fiber arrows they shoot. They require unbelievable straightness tolerances, absolute consistency, and bone-crushing durability. Victory Archery arrows are built differently because Victory engineers control the process from start to finish. Unlike other arrow manufacturers that rely on generic carbon materials, Victory produces its own carbon fiber, allowing engineers to control fiber structure, weave design, and shaft performance.

ENGINEERED FOR LETHAL PRECISION When staring down the buck of a lifetime, the Drury Outdoors team relies on an advanced carbon engineering platform designed to give shooters the precision, speed, and consistency required when every shot matters. Victory’s precision manufacturing standards extend to every detail of production. With 100% carbon fiber construction, advanced nano-ceramic coatings for deep penetration, and digitally spine-aligned shafts, Victory delivers unmatched lethality. When consistency matters, those details matter.

ABOUT VICTORY ARCHERY: Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

Learn more at VictoryArchery.com.

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In the unforgiving timber and cinematic high-definition world of Heartland Bowhunter, there is no room for second-guessing equipment. When the cameras are rolling and a mature whitetail steps into the lane, the arrow on the rest must deliver absolute perfection. For six consecutive seasons, the Heartland Bowhunter team has trusted Victory Archery—The Carbon Arrow Experts—to anchor their success with supreme consistency, unmatched penetration, and bone-crushing durability.

TRUSTED ENTIRELY TO GET THE JOB DONE

Bowhunters of this caliber demand the absolute best from the carbon arrows they carry into the field. The Heartland Bowhunter crew requires exceptional straightness tolerances, consistent performance, and 100% carbon-fiber construction to deliver maximum penetration and lethality when the moment of truth arrives.

Victory Archery is the only vertically integrated arrow company in the world, giving its engineers complete control over every stage of production—from raw carbon fiber to the finished arrow. Victory manufactures its own carbon fiber prepreg material, forms that material into precision arrow shafts, and completes the final arrow build entirely within its own manufacturing process. By controlling the process from fiber to finished product, Victory can precisely engineer fiber structure, weave design, straightness tolerances, and overall shaft performance. The result is a more consistent, dependable arrow built to perform when it matters most, hunt after hunt.

AEROSPACE ENGINEERING MEETS THE STAND

Victory Archery engineers arrows for one reason: performance under pressure. Operating as a materials science think tank, Victory leverages aerospace-grade engineering to build hunting arrows that flat-out dominate. Driven by proprietary computer-aided design and exclusive carbon fiber materials technology, Victory brings cutting-edge hunting shafts to the market first. When consistency matters, those details matter.

BUILT FOR HUNTERS WHO EXPECT MORE

While other companies are simply repainting old arrow designs, Victory Archery continues to deliver real, measurable innovation. The vertical integration provided by Mitsubishi Chemical Group gives Victory direct access to superior carbon fiber that competitors simply cannot touch. Because in competitive archery, equipment matters. The Heartland Bowhunter team knows that when the difference between a punched tag and a missed opportunity is measured in fractions of an inch, serious competitors choose arrows engineered for victory.

ABOUT VICTORY ARCHERY: Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who

dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

Learn more at VictoryArchery.com.

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