NEW ULM, MN — The National Field Archery Association’s Rushmore Rumble will return to ATA Show Week in 2027, bringing one of the sport’s premier indoor archery competitions back as part of the archery industry’s largest week of events.

The Rushmore Rumble will once again take place at the Indiana Convention Center in Indianapolis alongside the ATA Trade Show and Archery & Bowhunting Supershow as part of ATA Show Week, which brings together competition, business, education and consumer engagement under one roof.

The tournament’s return adds to ATA Show Week by creating opportunities for archers, retailers, manufacturers and brands to connect while experiencing all corners of the archery industry in one setting.

“Having the Rushmore Rumble return to ATA Show Week strengthens the experience for everyone involved,” Jeff Poole, ATA president and CEO, said. “It brings together the competitive side of archery with the business and consumer experiences that make ATA Show Week the premier archery and bowhunting event of the year.”

The Rushmore Rumble attracts competitors from across the country and continues to grow as part of ATA Show Week. More than 900 archers competed during the 2026 event, highlighting the tournament’s reach and the connection between competition and the broader archery industry. Returning in 2027, the event will once again provide archers with an opportunity to compete on a national stage while participating in ATA Show Week activities.

“We’re excited to continue our partnership with the ATA for the 2027 Rushmore Rumble,” Bruce Cull, NFAA Foundation president, said. “The success and turnout of the first year were incredible to see, and we’re excited to continue growing the event in 2027.”

The Rushmore Rumble will take place Jan. 8-10, 2027. The event is open to all archers, with no membership required. For more information, visit https://nfaausa.com/events/national-tournaments/rushmore-rumble-2027.

ATA Show Week returns to Indianapolis Jan. 7-10, 2027, bringing together business, competition and consumer experiences in one destination. Learn more at atashow.com.

Additional event information, including competition details, will be announced in the coming months.

General booth space selection for the 2027 ATA Show Week opens June 9. Companies interested in exhibiting can learn more at atashow.com or email ATA sales manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org.

Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and

bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

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MWS Associates, Inc. is proud to announce that team member Cody Bassuener has been awarded the prestigious Gold Standard Sales Award by Wildlife Research Center, recognizing exceptional sales performance, customer service, and commitment to retail partners.

The Gold Standard Sales Award is presented annually by Wildlife Research Center to individuals who demonstrate superior performance, consistent growth, and a deep understanding of the market and customer needs. Bassuener’s ability to deliver results while building authentic relationships across his territory set him apart.

“Over the past year, Cody consistently raised the bar, delivering outstanding service to both new and existing retail customers,” said Sam Burgeson.

Bassuener, who represents Wildlife Research Center through MWS Associates, Inc., has played a key role in expanding brand presence and strengthening partnerships at the retail level. His hands-on approach and understanding of the hunting market have contributed significantly to continued growth across his region.

“We’re proud to see Cody recognized at this level,” said Bill Goodreau of MWS Associates, Inc. “He puts in the work day in and day out, and this award reflects the way he shows up for both our brand partners and the retailers he serves.”

“I’m honored to receive this award,” said Bassuener. “Wildlife Research Center has built a reputation on products that hunters trust, and I’m proud to represent them alongside the MWS team.”

Wildlife Research Center continues to lead the industry in scent control and attractant technology, supporting hunters with proven, field-tested solutions.

For more information on MWS Associates, Inc, visit www.mws-associates.com

For more information on Wildlife Research Center, Inc., visit www.wildlife.com

MWS Contact:
Josh Byrd
V.P. of Marketing
MWS Associates, Inc.
josh@mws-associates.com
484.680.2199

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For many outdoor retailers, the off-season can bring slower foot traffic and reduced sales. But one category continues gaining momentum year-round: airguns. Once viewed mainly as backyard plinkers or entry-level shooting products, today’s modern PCP (pre-charged pneumatic) airguns have evolved into highly accurate, high-performance equipment that appeals to hunters, target shooters, and outdoor enthusiasts alike.

One of the biggest advantages for retailers is that airguns exist in a unique space within the shooting industry. Unlike many traditional firearms, airguns often avoid the same regulatory hurdles, making them easier for consumers to purchase and simpler for retailers to sell. That accessibility can translate into steady revenue opportunities throughout the year.

Airguns also fit naturally alongside archery equipment. Customers interested in bows, crossbows, and precision shooting are often drawn to airguns because they share similar qualities: accuracy, focus, technology, and skill development. For shops already serving hunters and target shooters, adding airguns can expand inventory without straying far from their core customer base.

Air Venturi has positioned itself as a strong partner for independent retailers looking to enter or expand within the airgun market. The company offers a broad selection of products ranging from entry-level options to premium air rifles designed for serious enthusiasts. This variety allows dealers to cater to customers across multiple price points and experience levels.

The overlap between archery and airgun customers is significant. Many consumers who invest in premium bows or crossbows are equally interested in high-end airgun technology. These customers appreciate precision engineering, quiet operation, and equipment that can be enjoyed year-round for practice, pest control, or recreation.

Air Venturi also supports dealers beyond simply supplying products. The company works with retailers to create inventory programs designed to reduce risk while maximizing turnover. Flexible stocking options, product rotation strategies, and industry expertise help retailers build an airgun section that stays fresh and relevant to local customers.

Another key benefit is education and service support. Shops that already perform bow tuning, string replacement, or sight setup often have many of the foundational skills needed to service PCP airguns. Air Venturi helps bridge the gap with training and technical assistance, allowing retailers to confidently support their customers after the sale.

In addition to product support, Air Venturi helps drive traffic to participating dealers through its online presence and customer referral efforts. This can help smaller independent shops compete in a growing market while building a reputation as a destination for both archery and airgun enthusiasts.

For retailers searching for ways to create more consistent year-round revenue, airguns offer a practical and profitable opportunity. By partnering with experienced suppliers like Air Venturi, outdoor shops can diversify their inventory, attract new customers, and strengthen their position as multi-season destinations for shooting sports.

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Athlon Optics will continue its support of Whitetails Unlimited as a National Sponsor, announced WTU President Jeff Schinkten. “Athlon Optics offers a full line of sports optics, including red dots, rifle scopes, spotting scopes, and binoculars, all of which undergo rigorous testing and are backed by a lifetime warranty,” said Schinkten. “Whether for hunting, scouting, competition, duty, or outdoor use, Athlon has an optic for you. We’re excited to continue our partnership with Athlon Optics.”

Located in Olathe, Kansas, Athlon Optics is a proud U.S. sports optics product company. They have the mission of delivering superior quality optics as well as other outdoor accessories. They are dedicated to delivering products with great cost savings. Athlon Optics utilizes high-precision CNC machines, advanced lens polishing, and superior coating equipment to deliver the best possible product. To see Athlon Optics’ complete product line visit athlonoptics.com.

About Whitetails Unlimited:

Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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May 11, 2026 — The National Archery in the Schools Program (NASP®) is proud to recognize the outstanding student archers selected to the 2026 NASP® Academic All-American Teams.

The Academic All-American Teams honor student archers who demonstrate excellence both in the classroom and on the archery range. To qualify, students must first be recognized as Academic Archers through their school’s local academic criteria and then earn top placement scores at either the 2026 NASP® Western National Tournament or Eastern National Tournament.

“This recognition represents exactly what NASP® was designed to encourage,” said NASP® President Tommy Floyd. “These students are proving that success in the classroom and success on the range can go hand in hand. The Academic All-American Teams highlight young people who are setting an example through discipline, dedication, sportsmanship, and academic achievement.”

For 2026, NASP^® recognized six Academic All-American Teams of 24 students each:

• Elementary Bullseye
• Middle School Bullseye
• High School Bullseye
• Elementary NASP^® 3D
• Middle School NASP^® 3D
• High School NASP^® 3D

NASP® continues to see strong growth in student participation and academic engagement through archery programs taught during the school day. Educators across the country regularly report that NASP® helps students build confidence, improve school involvement, and stay motivated academically.

The Academic All-American Teams reflect NASP®’s long-standing commitment to recognizing students for more than tournament scores alone. By combining academic achievement with archery performance, the program celebrates well-rounded student success and reinforces the positive impact school archery programs can have on young people.

NASP® congratulates all students selected to the 2026 Academic All-American Teams and thanks the educators, coaches, parents, and volunteers who continue to support student success both on and off the range.

The 2026 NASP® Academic All-American Team members are listed below by division.

Elementary Bullseye Academic All-American Team

Middle School Bullseye Academic All-American Team

High School Bullseye Academic All-American Team

Elementary NASP^® 3D Academic All-American Team

Middle School NASP^® 3D Academic All-American Team

High School NASP^® 3D Academic All-American Team

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May 11, 2026 — The National Archery in the Schools Program (NASP®) is proud to recognize the recipients of the 2026 “On Target for Life” Awards, honoring individuals whose impact reaches far beyond scores and competition lanes.

While NASP® tournaments celebrate achievement in archery, the “On Target for Life” Awards were created to recognize something even greater — the people who use archery to build confidence, create opportunities, strengthen communities, and positively influence the lives of many.

“These awards represent the heart of NASP®,” said Jeff Rawlinson. “Every day we see coaches, students, volunteers, and alumni changing lives through archery. The range may be where the arrows fly, but the real impact happens in classrooms, homes, schools, and communities long after the tournament ends.”

The 2026 recipients were selected from nominations submitted by coordinators, coaches, educators, parents, and fellow archers from across the country. Each story reflected the values that continue to define NASP® — perseverance, leadership, sportsmanship, and personal growth.

Besides the recognition and the plaque presented at a NASP® tournament, each recipient receives: Adult award – a $500 equipment grant; Student award – a $500 Scholarship.

Coach of the Year Award

Recognizing attributes of the coach beyond just their ability to teach the fundamentals of archery and have a proven history of making an overwhelming positive difference in the lives of participating NASP® students.

Winner: John Ponzar, Missouri

Superhero Award

An unpaid volunteer that makes an outstanding positive impact on their NASP® class or team.

Winner: Kim Legg, Pennsylvania

Bullseye Award

A NASP® student that has made notable positive strides in academic performance and behavior through their involvement with the program.

Winner: Ruby Sowell, Virginia

Courage Award

A NASP® student that has overcome a major life event or disability yet continues to inspire others through their participation in NASP®.

Winner: Zachary Legg, Pennsylvania

Community Service Award

A NASP® team that makes a substantial positive impact on its community.

Winner: Heartwood Christian Academy, Alabama

Outstanding Alumni Award

A former NASP® graduate that experienced the positives of NASP® and now continues to give back to their former school or team. They provide obvious service, support, and a positive role model for current NASP® students to emulate.

Winner: Samara Honshiko, Washington

Throughout the nomination process, one theme appeared again and again — NASP® is about far more than competition. Stories submitted described students discovering confidence for the first time, educators creating safe and welcoming spaces, families reconnecting outdoors, and communities rallying around young people through archery.

For many participants, the lessons learned through NASP® continue long after students leave the range.

“Archery teaches patience, focus, responsibility, and resilience,” said Tommy Floyd, NASP® President. “Those are life skills that help students succeed wherever life takes them. The individuals recognized through these awards truly embody what it means to be ‘On Target for Life.’”

For more information about NASP®, visit NASP® Official Website.

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The National Archery in the Schools Program (NASP®) is honored to mark a significant milestone with the Bass Pro Shops and Cabela’s Outdoor Fund, surpassing $1 million in grants, invested in youth archery, outdoor education, and conservation-focused programming.

For more than a decade, the Bass Pro Shops and Cabela’s Outdoor Fund has demonstrated a steadfast commitment to NASP®’s mission to introduce students of all backgrounds to archery through school-based programs that build confidence, focus, and lifelong connections to the outdoors. This latest grant reflects the continued dedication to supporting students, educators, and communities through meaningful access to archery in schools.

“Bass Pro Shops and Cabela’s has long been a leader in connecting families to the outdoors, and we are deeply grateful for its continued support of NASP®,” said NASP® President Tommy Floyd. “This investment helps ensure students across the country have the opportunity to experience archery in a safe, structured, and educational environment, creating access for students who may not otherwise have a familial pathway into outdoor recreation.”

NASP® gratefully acknowledges Bass Pro Shops founder and noted conservationist Johnny Morris for his continued belief in programs that connect youth with the outdoors. His leadership and longstanding support of conservation-focused education reflect a shared understanding that early, positive experiences — like archery in schools — can inspire responsibility, stewardship, and a lasting connection to the natural world.

“We’re proud to stand alongside our customers in supporting the National Archery in the Schools Program. It makes us all very happy to help more kids discover the joy of archery and build a lifelong connection to the outdoors,” said Johnny Morris.

NASP® also extends sincere appreciation to Bass Pro Shops customers who support the Outdoor Fund by rounding up their purchases at the register and online. These efforts and resources dedicated to support conservation have helped NASP® direct resources for school support as it purchases archery equipment and introduces students to a lifetime sport rooted in focus, responsibility, and conservation values.

“This support allows NASP® and our state partners to place archery equipment directly into schools,” said NASP® Vice President Jeff Rawlinson. “That first experience with a bow often becomes a student’s first step toward conservation, outdoor recreation, and a lifelong appreciation for the natural world.”

The Bass Pro Shops and Cabela’s Outdoor Fund has a long and storied history of supporting programs like NASP®, helping schools access archery equipment and giving students meaningful opportunities to engage in outdoor recreation and conservation.

With the continued support of the Bass Pro Shops and Cabela’s Outdoor Fund, NASP® remains focused on expanding access to archery in schools, serving millions of students, and helping educators provide inclusive, impactful outdoor education experiences for years to come.

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Bear Archery is expanding its digital presence with the launch of newly redesigned websites for Gold Tip and Bee Stinger. The updated platforms give archers and bowhunters a more modern, user-friendly way to explore products, learn about new technology, and connect with two recognizable names in the archery industry.

The new Gold Tip website showcases the brand’s lineup of hunting and target arrows with improved navigation and a cleaner overall design. Visitors can browse arrow specifications, compare products, and learn more about the engineering behind Gold Tip’s carbon arrow technology. The site is designed to help both experienced shooters and beginners quickly find equipment that fits their shooting style and performance goals.

Bee Stinger’s new website delivers a similar upgrade, focusing on a streamlined experience for archers looking for stabilizers, counter slides, and vibration reduction systems. The refreshed layout makes it easier to explore products built to improve bow balance and shot consistency. Educational content and detailed product information also help shooters better understand how stabilization systems can impact accuracy in the field or on the range.

The launch of both websites reflects Bear Archery’s continued investment in growing its family of archery brands. By creating updated online platforms, the company is making it easier for customers to research gear, discover new products, and stay connected with the latest innovations in archery equipment.

Gold Tip and Bee Stinger have both earned strong reputations among hunters and competitive archers over the years. Gold Tip is widely known for durable, precision-built arrows, while Bee Stinger has become a trusted name in stabilization technology used by shooters across multiple disciplines.

With the introduction of these redesigned websites, Bear Archery is helping modernize the online experience for both brands while continuing to support the archery community with high-performance equipment and accessible product information.

Learn more by visiting Gold Tip and Bee Stinger.

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Since its founding in 2004, Last Chance Archery has been a company driven by innovation, fair, affordable pricing, and customer satisfaction.

LCA’s Mission Statement

“We are a faith-based, family-owned, and operated manufacturing business passionate about innovation. We will deliver world-class customer service and manufacture high-quality, fairly priced, innovative products for the outdoor community.”

Founded by Leon Pittman, an Air Force Veteran, Last Chance Archery is now partially owned by his daughter, Wendy Clark, whose husband, Chris, and their children, Cody, Justin, Jonathan, Evan, Grace, and Elijah, all work side by side in the business.

The company has seen consistent annual growth since the early years, when the only product was a bow press. Which happens to be the industry’s only patented bow press. The key to LCA’s bow press technology is how the press compresses with limb tip fingers, so that when you’re pressing the bow, it presses exactly as if the bow is being drawn back, avoiding additional stress on the limbs or the riser. LCA holds the only limb tip compression patents for bow presses, period. Today, LCA manufactures 15 unique versions of a bow press, 60+ bow press accessory attachments, and an additional 150+ archery products that are there to make your life as an archer easier. From bow presses and attachments to arrow building tools and arrow wraps, we have you covered. If it involves building or tuning “any” archery equipment, we have the tools for you.

While product designs have changed and the portfolio of products offered has grown, several things have remained at the core of everything Last Chance does.

More than anything else, our company-wide belief is to honor our customers. To do that, we strive to engineer and manufacture the most innovative, high-quality products. We seek to produce these products and deliver them to market at a fair and affordable price.

As our company has grown, so has our commitment to industry education and to introducing youth to our sport. Over the years, nearly the entire family has attended and competed in tournaments across the country through various organizations. The LCA trailer, booth, and Fix-It Station have been a fixture at these events for years. Helping archers in need tune, repair, and save their weekend with the correct tools on site when the unexpected happens.

In our effort to continually deliver new and improved products to the sport of archery, LCA has a dedicated R&D department with specialized machinery to support new product development. There’s an ongoing list of new products that the team works on 365 days a year.

In 2025, we made a significant investment in redesigning and upgrading the Last Chance Archery website. For our customers, the new website is much more user-friendly and offers improved functionality. On the back end, the new website provides tools we use to more accurately track orders and fill them more rapidly. The site allows international purchases with accurate shipping quotes and makes it easy for dealers to log in and order with dealer-specific pricing.

As our company continues to grow, our focus and our mission will never change. Our customers are the reason we are in business, and we will do whatever is needed to provide the most innovative products at the best price, always in a friendly and professional way.

If you don’t know us, pick up the phone and give us a call just to say hi. If you are one of our loyal customers, thank you. We are grateful for your business.

Web: www.lastchancearchery.com

Email: sales@lastchancearchery.com

Phone: 706-654-1961

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Whitetails Unlimited has granted $334,536 to various mission-related projects in the state of Michigan over the past fiscal year. More than 130 different organizations received grants pertaining to outdoor education, habitat enhancement, and hunting and shooting sports preservation. This was done in large part with the help of Whitetails Unlimited’s 47 Michigan chapters.

A large portion of these funds were spent through WTU’s Preserving the Hunting Tradition Program, which focuses on increasing hunting opportunities and providing outdoor experiences for youth, women, veterans, and those with a disability. Whitetails Unlimited supports hunter rights, the Second Amendment, and that hunting is a wholesome family activity that provides outdoor recreation and healthy food for millions of people.

About Whitetails Unlimited:

Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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