Created to encourage participation in shooting sports and emphasize firearms safety, National Shooting Sports Month will take place throughout the month of August. “We are excited to promote National Shooting Sports Month alongside NSSF,” said WTU President Jeff Schinkten. “This is the perfect opportunity for both beginner and experienced shooters to get out on the range and practice for the upcoming hunting season.”

Whether you’re an experienced target shooter, a hunter, or a person just becoming interested in acquiring a first firearm and learning how to shoot, NSSF and Whitetails Unlimited invite you to head out to the range during National Shooting Sports Month so you can improve your shooting and firearm safety skills. Visit letsgoshooting.org to learn more.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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WTU President Jeff Schinkten announces that GlenDel Targets, makers of 3D targets, has joined as a Whitetails Unlimited national sponsor. “GlenDel Targets offers high-quality targets for both bow and crossbow hunters,” said Schinkten. “Their buck targets come in buck, pre-rut buck, and full rut buck sizes so they’re perfect for real-life hunting practice. We are excited to welcome Glendel Targets to the WTU family.”

Located in Superior, Wisconsin, Glendel Targets is a brand of FeraDyne Outdoors. Setting the standard in 3D archery targets, the GlenDel brand currently offers full size 3D buck, bear, and elk targets all with replaceable body inserts. Designed to handle the speed and power of modern bows and crossbows, GlenDel 3D targets offer realistic practice with replaceable vital inserts built to withstand high-speed bolt impact. To see GlenDel Targets’ complete product line, visit feradyne.com.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

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IRVING, TX – August 2026 – After decades of championing conservation and making significant contributions to the future of the outdoor industry, longtime GSM Outdoors staff member Paul Butski has been inducted into the Legends of The Outdoors Hall of Fame. One of the highest achievements in the industry, the prestigious honor recognizes not only a career spent pioneering turkey hunting and the art of turkey calling, but also a lifelong passion for preserving the resources and the places that make hunting, fishing, and enjoyment of the great outdoors so important to so many.

“Paul’s impact reaches well beyond a single accomplishment,” said Fred Zink, founder of Avian-X and Zink Calls. “It’s something that’s experienced rather than something that’s seen or touched. It’s reflected in the continued strength of our industry, healthier outdoor spaces, and the growing numbers of outdoorsmen and women nationwide. Over the course of his career, he has helped pave the way for the next generation of hunters, anglers, conservationists, and outdoor enthusiasts, ensuring the passion endures and truly creating a legacy as he goes.”

Included in Paul’s long list of accomplishments is developing a signature line of box, friction, and mouth calls in collaboration with GSM, and introducing the Mantis 25 Turkey Call under the well-known Hunting Made Easy (HME) brand. In addition to revolutionizing hunting techniques used in the field, he is also a decorated competition caller with numerous championship wins under his belt.

Those wins include three National Wild Turkey Federation (NWTF) Grand National Championships, six U.S. Open Championships, and two Levi Garrett Opens, along with being a champion owl hooter, all of which led to him earning a place in the NWTF Grand National Calling Championships Hall of Fame in 2020.

GSM Outdoors is thrilled to congratulate Paul Butski on his well-deserved induction and is honored to celebrate his lifetime of dedication, leadership, and impact on the outdoor passions, pursuits, and places that promote the preservation of the sportsman’s legacy.

This year’s hall of fame induction ceremony, which was held Saturday, August 8, took place at the John A. & Genny Morris Conservation Center in Springfield, Missouri.

If you have questions or media inquiries, please email marketing@gsmorg.com learn more about the entire family of GSM brands at www.gsmoutdoors.com.

About GSM Outdoors:

GSM Outdoors designs, manufactures, and delivers the most innovative, technically advanced, and diverse assortment of gear tailored to every outdoor passion, pursuit, and application. Headquartered in Irving, Texas, GSM has rapidly grown into a global organization comprised of more than 50 hunting, shooting sports, rugged outdoors, and fishing brands all rooted in a long-standing tradition of providing customers with the best products, accessories, and app-based subscription services on the market. By leveraging the decades-deep heritage of that brand family, in addition to the latest technology the industry has to offer, GSM Outdoors is preserving the sportsman’s legacy, fueling innovation, and transforming the way outdoorsmen of all kinds think outside—today, tomorrow, and for generations to come.

GSM Outdoors:Stealth CamWalker’sMuddyBirchwood-CaseyTekMatBoss BuckNew Archery Products (NAP)Western RiversHawkBig GameDown & Out Blinds by HawkHMECoyote LightScent SlammerSMEBullseyeCrossfire HolstersCyclopsViking SolutionsHunters SpecialtiesTRUGLOAPEX GEARJohnny StewartCold SteelAmeristepAvian XBloodsportEvolvedFlextoneHalo OpticsTenzingWildgame InnovationsZinkGary Yamamoto Custom BaitsSOG Specialty Knives & ToolsBill LewisBuckeye LuresSteelShadHuntStandBucca BrandDobyns RodCamillusPhenix RodsGPS BagsSkull HookerBig Bite BaitsFrog FactoryCudaBoneheadRobowormStopper LuresNorthland Fishing TackleSmith’s Products

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A common definition of innovation is “a change made to an existing product or idea.” Few descriptions better capture the story of Last Chance Archery (LCA), a company that has thrived for more than two decades by continually asking one simple question:

Is there a better way?

At LCA, innovation is about more than creating something new. It is the intersection of creative thought, keen observation, determination, and detailed engineering. It means recognizing a problem, imagining a solution, and doing the hard work required to turn that solution into a product that makes life easier, safer, or more efficient for the people who use it.

That philosophy has driven Last Chance Archery from the beginning.

It Started With a Bow Flying Through the Air

In 2004, LCA founder Leon Pittman witnessed something at a local pro shop that would ultimately change the way bows are pressed throughout the archery industry.

At the time, pressing a compound bow commonly involved pulling on the bow’s riser to compress its limbs. Those who worked with bows during that era may remember the risks involved, including the occasional bow that came shooting upward out of the press.

Leon witnessed exactly that.

As he watched a bow launch out of a press and into the air, his immediate thought was that there had to be a better, safer, and easier way.

That observation became an idea. The idea became a design. The design became Last Chance Archery’s first limb-tip compression bow press. This design was awarded two patents that are still active today.

#1: Patent: 7,597,094 B2 – Limb Tip Compression Bow Press

#2: Patent: US 7,644,708 B2 – Limb Tip Compression Fingers

What began as a solution to one problem ultimately helped revolutionize the way pro shops and archers press compound bows. Today, LCA offers 15 versions of its bow press, including the industry’s first powered bow press. These models provide options for everyone, from individual archers to high-volume professional shops.

But the bow press was only the beginning.

Innovation Becomes a Family Tradition

As an inventor and innovator, Leon was directly involved in the conception and design of LCA’s earliest products. As the company grew, so did the number of family members bringing their own ideas and abilities to the process.

Leon’s grandson, Jonathan Clark, and son-in-law, Chris Clark, have contributed to the development of numerous products over the years. Additionally, Leon’s grandsons, Cody Clark and Justin Clark, bring their own unique skills to the process, helping move ideas from prototypes through machining and manufacturing and, ultimately, into production.

That collaboration has helped create something unique at LCA: innovation that spans generations.

An idea may begin with one person noticing a problem, but bringing a product to market requires many different talents. It takes imagination, engineering, machining, testing, refinement, and sometimes a willingness to start over when the first idea does not work as expected.

For LCA, that process happens under one roof and within one family.

Looking at Familiar Problems Differently

Some of the best innovations do not come from inventing an entirely new task. They come from looking at something people have done for years and finding a better way to do it.

The Vane Master Pro is one example. LCA set out to develop an exceptionally versatile fletching tool and created a system featuring an adjustable zero-to-five-degree helical single clamp, Vane Flat Technology, 4, 5, and 6 fletch add-on options, and compatibility with vanes up to four inches long. The Vane Master Pro was just another product in LCA’s lineup that was awarded a patent. Patent: 8,517,362; that’s still active today.

Then there was another familiar problem: carbon dust.

Pro shop owners may cut hundreds or even thousands of arrows over time. With modern carbon-fiber arrows, that process can produce fine carbon dust that is both messy and a potential long-term health concern.

Again, LCA asked: Is there a better way?

The answer became the Revolution Arrow Saw. Its water-drip technology helps dampen carbon dust at the cutting point, while an integrated vacuum receiver accommodates most wet/dry vacuum systems. Rather than accepting dust as an unavoidable part of cutting arrows, the LCA team engineered a way to better control it.

More recently, LCA worked with Genesis Archery and CenterShotMinistries to develop the new Genesis Fletching Jig. This jig works for any archer, any arrow shaft, and any vane or feather up to 3” in length. But many key features are Genesis-archer-specific, allowing for even easier fletching for up-and-coming archers.

Other new products include the FlightCheck, FlightPaper, Universal Tuning Gauge, the entire Wrapworks line, Precision Flex Cutter, WrapWorks Mat, and many more new products to come.

Making Precision More Accessible

Innovation is not always about making something more complicated. Sometimes, the challenge is to take a complicated process and make it simpler.

The Universal Tuning Gauge was created with exactly that goal in mind. This affordable, multipurpose tool allows archers and technicians to measure string angles; document peep, nose-button, and kisser-button positions; check brace height, center shot, cam lean, and tiller; and establish nock height.

One tool. Multiple measurements. A simpler process.

That same philosophy led to another recent LCA innovation: FlightCheck.

Paper tuning has long been one of the most widely used methods for evaluating and tuning bow-and-arrow setups. Rather than simply accepting the traditional process, the LCA team looked at it and asked another question:

How can we make this easier, more consistent, and more repeatable?

The answer started with the paper itself.

LCA developed custom graphics printed on continuous rolls containing 113 target templates per roll and 42 aiming dots per template. The printed aiming points provide a consistent reference for short-range shooting.

But the team did not stop there.

The next challenge was to create a delivery system that could hold and advance the paper efficiently. LCA designed a system that allows the custom paper rolls to be advanced as they are used and can be configured with an add-on floor stand or a wall mount.

The result is FlightCheck and FlightPaper, a purpose-built paper-tuning system designed to provide pro shop technicians and individual archers with a clean, consistent, and repeatable tuning process. Do you use a homemade paper tuner setup? No problem; the FlightPaper rolls use a standard 1’ core

that works on most tuners no matter the design. Giving you both tuning instructions and aiming dots at your fingertips during the entire paper tuning process.

It is another example of a principle that has guided LCA from the beginning: Do not simply accept the way something has always been done. Look for an opportunity to make it better.

Innovation Behind the Products

At Last Chance Archery, innovation does not stop with product development.

It is also reflected in how those products are manufactured.

LCA has continually invested in software, equipment, technology, and manufacturing processes designed to increase productivity and efficiency. The objective is not simply to manufacture products faster. Greater efficiency helps LCA control manufacturing costs while continuing to build quality products at prices customers can afford.

That balance matters.

A great idea has little impact if the finished product is impractical or priced beyond the reach of the people it was created to serve. For LCA, successful innovation means developing products that solve real problems and then finding a way to manufacture those products efficiently enough to put them into the hands of the archers and pro shops that need them.

The Next Innovation Is Already Coming

More than 20 years after Leon Pittman watched a bow fly out of a press and thought, “There has to be a better way,” that same mindset continues to drive Last Chance Archery.

Today, there are more LCA products than can reasonably be covered in a single article. Each has its own story, but nearly all begin in much the same way: Someone sees a problem, asks a question, and starts working toward a solution.

The work is far from finished.

LCA has set a goal of introducing three to five new products each year. That means that somewhere inside the Last Chance Archery facility, the next idea may already be taking shape—on a computer screen, in a conversation, on a CNC machine, or as a prototype being tested and refined.

Technology will change. Archery equipment will evolve. Manufacturing will continue to advance.

But the question that started Last Chance Archery remains the same:

Is there a better way?

For the LCA family, finding the answer is not simply what they do.

It is who they are.

From our family to yours, thank you. Our customers, dealers, and partners are the reason we can continue doing what we love, and we never forget the role you play in our story.

Keep an eye on us.

The post Innovation Is More Than an Idea: It’s How Last Chance Archery Was Built appeared first on Inside Archery Archery Newsfeed.

The longer axle-to-axle length settles naturally on target, while the shoot-through construction increases riser stiffness for greater stability, easier aiming and more consistent tuning. Its forgiving 7 1/8-inch brace height gives shooters added confidence through the shot without sacrificing performance.

Powered by Darton’s proven Tritech Cam System, the Tritech 37 ST produces speeds up to 322 FPS with the Comfort Mod and 327 FPS with the included Speed Mod. It maintains the smooth draw cycle, consistent transition and solid back wall shooters have come to expect from the Tritech platform.

“We are incredibly excited about the Tritech 37 ST,” said Randy Kitts, owner of Darton Archery, Black Eagle Arrows and Conquest Archery. “We truly believe this is one of the most complete target bows we ever built, and we cannot wait to see what shooters accomplish with it.”

Darton surrounds that performance with the most advanced tuning systems it has ever offered in a target bow. The Perfect Tuning Pocket System, now toolless Perfect Timing Adjustable Yoke Hanger and patent-pending dual-purpose Micro-Adjust Roller Guard give archers precise control over timing, tune and cable clearance.

An IMS rest mount, Picatinny sight mount and included Limb Vibration System complete a bow built to hold steady, tune precisely and compete at the highest level.

For more information about the Tritech 37 ST, visit DartonArchery.com.

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With hunting season right around the corner, there’s no better time to fine-tune your equipment and build confidence behind every shot. Consistent practice is what separates a successful hunt from a missed opportunity, and having the right targets can make every session more productive.

To celebrate America’s 250th anniversary, TargetTack is offering special savings on a variety of practice targets and shooting accessories designed for hunters, competitive shooters, and recreational marksmen. Whether you’re dialing in a rifle, checking your crossbow, or putting the final touches on your bow setup, quality targets can help you verify accuracy before opening day.

The promotion includes savings on individual targets as well as bundled packages, giving shooters an opportunity to upgrade their range setup while preparing for the season ahead. Durable target systems that withstand repeated use allow for longer practice sessions and less time replacing worn-out targets, helping you focus on what matters most—improving your shot placement.

Preparation doesn’t stop with sighting in your equipment. Practicing from realistic distances and positions, confirming your point of impact, and developing confidence under hunting conditions are all essential parts of preseason preparation. Every arrow or bullet fired before opening day is an investment in making your next shot count when it matters most.

As fall approaches, now is the perfect opportunity to spend more time on the range and less time wondering if your setup is ready. Whether you’re a seasoned hunter or preparing for your first season afield, taking advantage of preseason practice can make all the difference once the moment of truth arrives.

CLICK HERE TO LEARN MORE

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Delta McKenzie Targets is encouraging archers to stay sharp before opening day with its One Shot a Day Challenge, giving hunters a fun reason to practice while competing for a great prize.

The challenge invites participants to shoot just one arrow each day from August 1 through the start of hunting season, helping build confidence and maintain consistency as the season approaches. Those who complete the challenge will also be entered for a chance to win a Big Daddy Buck Target, with the lucky winner announced during the first week of October.

To participate, simply follow Delta McKenzie Targets on social media, then share videos of your daily practice sessions. Be sure to tag Delta McKenzie Targets or include #DeltaMcKenzieTargets with each post to qualify for the giveaway.

Whether you’re dialing in a new setup or fine-tuning your accuracy, the One Shot a Day Challenge is a great way to stay motivated, improve your shooting, and join a community of archers preparing for a successful hunting season.

The post Delta McKenzie Launches One Shot a Day Challenge appeared first on Inside Archery Archery Newsfeed.

The archery community doesn’t need another boring sales pitch; it needs to get off the couch, grab its gear, and get outside before hunting season. Victory Archery is igniting a massive, peer-to-peer social media challenge designed to unite the community, talk a little trash, and prove exactly who has the precision when it counts.

Running from August 1st through September 8th, the core objective of the #Victory37 campaign is pure archery growth. We are tearing down the barriers to entry—no forms, no email captures, just pure, raw fun on social platforms.

The rules for the #Victory37 challenge are simple:

● The Setup: One arrow. 37 yards.

● The Execution: The archer films their setup, takes the shot, and walks the camera up to the target to show the real, unfiltered results.

● The Hook: The archer must verbally challenge a specific buddy on camera to step up and beat or match their shot.

● The Call to Action (CTA): Post the video, tag the challenged buddy, tag @VictoryArchery, and drop the hashtags #Victory37 and #GoShootYourBow.

To raise the stakes, Victory Archery is rewarding the archers who show up. Every Friday throughout the campaign, the internal team will select one User Generated Content (UGC) submission directly from the hashtag feed to win a custom-built dozen of Victory arrows.

Get outside. Call out your buddies. Let’s see what you’ve got at 37 yards.

About Victory Archery:

Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

The post Victory Archery Launches The #VICTORY37 Challenge — Calling Out The Entire Industry To Step Up To The Line At 37 Yards appeared first on Inside Archery Archery Newsfeed.

Bringing together retailers, manufacturers, media, bowhunters, competitive archers and industry professionals from across the country and around the world, ATA Show Week delivers four days of business, competition, education, networking and the year’s newest product launches.

The week begins Jan. 7-8 with the members-only ATA Trade Show, where retailers can see, shoot and compare the latest bows, accessories, apparel and technology while connecting with the people who designed, built and know the products best.

The excitement continues Jan. 9-10 as the Archery & Bowhunting Supershow opens to the public, giving archery and bowhunting enthusiasts the opportunity to experience the industry’s newest products, connect with top brands and share the same show floor just days after the trade show concludes.

In addition to the Trade Show and Supershow, attendees can take part in world-class competitions, educational sessions featuring industry leaders, exclusive giveaways and networking events that make ATA Show Week the industry’s biggest celebration of archery and bowhunting.

The current 2027 lineup includes:

• ATA Trade Show (Jan. 7-8)
• S3DA Indoor Open (Jan. 8)
• World Archery Indoor World Series 500 (Jan. 8-9)
• NFAA Rushmore Rumble (Jan. 8-10)
• Archery & Bowhunting Supershow (Jan. 9-10)

Credentialed media also play an important role throughout the week, with access to product launches, industry announcements, competitions and interviews that help tell the stories shaping the year ahead. Editorial press, digital creators and qualified media representatives can now register at https://archerytrade.org/press/.

Registration for the ATA Trade Show, Archery & Bowhunting Supershow tickets, hotel reservations and event information are available now at atashow.com.

Interested in Exhibiting or Sponsorship Opportunities?

To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.

The post Registration and Ticket Sales Now Open for ATA Show Week ’27 appeared first on Inside Archery Archery Newsfeed.

The excitement from the Delta McKenzie Pro-Am in Cullman is continuing long after the final arrows were shot. Delta McKenzie has joined forces with Lancaster Archery Supply, Elite Archery, Altra Arrows, and Inside Archery for a social media collaboration that gives archers an opportunity to win an incredible collection of prizes.

The giveaway was filmed and coordinated during the Delta McKenzie Pro-Am, with Inside Archery handling the editing, digital production, and social media rollout. By bringing together some of the industry’s most recognized brands, the collaboration highlights the strength of the archery community while rewarding the people who support it.

Two lucky winners will receive an impressive prize package that includes a Delta McKenzie 3D target, a QuivR Shooting App membership, an Elite bow and a dozen Altra arrows of their choice (where applicable), gift cards, and a five-year Inside Archery subscription for both themselves and a friend.

Entering is simple—follow @LancasterArcherySupply, @EliteArchery, @DeltaMcKenzieTargets, @InsideArchery, and @AltraArrows on social media before Wednesday, August 5, at 11:59 p.m. CST. Don’t miss your chance to be part of one of the biggest collaborative giveaways of the summer.

The post Delta McKenzie, Lancaster Archery Supply, Altra Arrows and Inside Archery Team Up for Massive Pro-Am Archery Giveaway appeared first on Inside Archery Archery Newsfeed.