Archery practice doesn’t have to end when the sun goes down. BIGshot Archery is bringing a fresh approach to 3D shooting with its RealWild 3D Glow Targets, designed to make nighttime practice and special archery events more engaging.

The targets feature details that stand out under black lights, creating a high-contrast visual effect that highlights vital areas and gives archers a different way to approach their shots.

Designed to Stand Out After Dark

The RealWild 3D Glow Targets offer a different look from traditional 3D targets. Under normal lighting, the targets feature a custom white appearance. Switch on the black lights, and the highlighted details become more visible, creating a distinctive glow effect.

This design offers an opportunity for archers to change up their regular practice routine while introducing a new visual challenge to the range.

A Complete Kit for Glow Archery

BIGshot Archery’s Glow Target Series includes more than the target itself. Each kit comes with a target, a black light, three bottles of glow-color paint, and a brush, giving users the essential components to create the glow effect.

The setup is suited to a variety of environments, including indoor archery ranges, nighttime 3D courses, club gatherings, tournaments, and special shooting events.

For archery clubs and range operators, glow targets can also provide a creative way to organize themed shoots and offer participants an experience beyond conventional daytime practice.

RealWild 3D Construction

While the glow effect provides the visual appeal, the series also draws on the RealWild 3D target line. BIGshot Archery designs these targets for repeated shooting and regular practice, combining a distinctive appearance with the practical purpose of a 3D archery target.

The targets are manufactured in the United States by BIGshot Archery in Elverson, Pennsylvania.

A Different Way to Experience Archery

Whether used to add variety to personal practice or to create a memorable event for a group of archers, the RealWild 3D Glow Targets offer a new way to approach 3D shooting. With black-light details, included glow accessories, and a design intended for repeated use, the series brings a different atmosphere to the archery range.

For more information about the RealWild 3D Glow Targets, visit BIGshot Archery’s official Glow Targets page.

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How rising expectations from today’s archers are reshaping equipment, tuning, arrow building and the tools that support modern archery.

Twenty years ago the conversations most heard in archery shops looked very different from what we hear today.

Most archers wanted a dependable bow, a reliable arrow and enough accuracy to confidently pursue game or enjoy a weekend at the range. While tuning and setup were always important, the average archer wasn’t discussing front-of-center (F.O.C.) percentages, broadhead aerodynamics, vane drag, arrow flight, cam synchronization, or the countless other technical topics that have become common conversation today.

Fast forward to 2026 and precision has become one of the defining characteristics of modern archery.

At Last Chance Archery, we’ve had a front-row seat to that evolution. Since launching our first patented, limb-tip compression bow press in 2004, we’ve watched archers become more informed, more engaged and more demanding than ever before. The result has been a remarkable shift throughout the industry—one that has changed how products are designed, how dealers support customers and how archers approach their equipment.

Simply put, precision has changed everything.

The Modern Archer Is More Educated Than Ever

One of the biggest drivers behind this evolution is access to information.

Twenty years ago, most archers learned from local pro shops, friends, magazines and trial and error. Today, information is available nearly instantly. Podcasts, videos, social media, tournament coverage and educational content have created a generation of archers who are constantly learning. For example, our Thing A Week series on YouTube gives viewers instant access to archery-related tuning, shooting, form and overall coaching videos from arguably the best coach in the world (George Ryals IV)—all available at your fingertips.

Consumers are no longer satisfied with simply knowing what works. They want to understand why it works.

They want to know why one arrow configuration performs differently from another. They

want to understand how broadhead choice affects flight. They want to verify draw length, hold weight, center shot and arrow spine. They want answers, data and repeatable results.

For dealers and manufacturers alike, this has raised the bar.

The questions customers ask today are often far more technical than they were a decade ago. That increased knowledge has pushed the entire industry toward better products, better education and better tools.

Precision Has Become an Expectation

Not long ago precision was viewed as a competitive advantage. Today, it is often considered the minimum standard.

Modern archers expect consistency. They expect equipment that performs exactly as intended. They expect products manufactured to tighter tolerances and systems that allow them to verify their setups with confidence.

This expectation extends across virtually every category in archery.

Bows have become more advanced. Arrow components are manufactured with greater consistency. Broadheads, rests, sights, stabilizers and releases continue to improve. The demand for precision has elevated every segment of the industry.

For manufacturers, that means continually improving products. For dealers, it means helping customers navigate increasingly technical decisions. For archers, it means access to equipment and information that previous generations could only have dreamed of.

The Rise of Measurement

Perhaps one of the most significant changes in modern archery is the shift from estimation to measurement. Today’s archers want to verify everything. Draw weight. Holding weight. Cam timing. String angle. Centershot. Arrow straightness. Component alignment. Instead of guessing, archers increasingly prefer to measure.

That shift has dramatically influenced product development throughout the industry. Tools that once existed only in professional shops are now commonly found in home workshops, dealer service departments and tournament trailers.

At Last Chance Archery, we’ve witnessed this transformation firsthand. Products such as bow presses, draw boards, vises, scales and precision measuring tools have evolved because archers demanded more information and greater control over their equipment. The goal isn’t complexity for complexity’s sake. The goal is confidence. When measurements can be verified, confidence increases. When confidence increases, performance often follows.

Arrow Building Has Entered a New Era

Few areas demonstrate this trend more clearly than arrow building.

Today’s archers are far more involved in the arrow creation process than ever before. Many shooters no longer purchase finished arrows and head directly to the range. Instead, they build arrows specifically tailored to their needs. Shaft selection, arrow wraps, insert weight, point weight, vane configuration, overall arrow weight and F.O.C. balance have become important considerations for today’s bowhunters and target archers.

The process has become increasingly deliberate.

Archers cut shafts to precise lengths, weigh components, install wraps, fletch vanes, inspect alignment and verify consistency throughout the build process. What was once considered advanced shop work has become common practice among serious enthusiasts.

This evolution has created demand for specialized tools that simplify and improve the process. Arrow saws, fletching systems, grain scales, inspection tools and tuning systems all help archers create more consistent equipment. The result is not only better arrows, but a deeper understanding of how every component contributes to overall performance.

Dealers Continue to Play a Critical Role

While technology and tools have expanded what archers can accomplish themselves, the role of the dealer remains as important as ever. In many ways, dealers have become even more valuable.

Today’s customers often arrive with more questions, more research and higher expectations than previous generations. They are looking for expertise, guidance, and trusted recommendations. A quality dealer serves as both educator and problem solver.

The most successful dealers understand that modern archers want more than products. They want knowledge. They want support. They want confidence that the equipment they are purchasing is configured correctly and capable of performing at the highest level. As archery becomes increasingly technical, knowledgeable dealers remain one of the industry’s greatest assets.

Looking Toward the Future

If the past two decades have taught us anything, it is that archers will continue demanding more from their equipment. The next generation of shooters will likely enter the sport with even greater access to information, more advanced products and higher expectations than ever before.

Manufacturers will continue pushing the limits of design and innovation. Dealers will continue helping customers navigate increasingly sophisticated technology. Archers will

continue seeking better ways to measure, verify and improve performance.

Precision will remain at the center of that evolution.

For more than 22 years, Last Chance Archery has embraced that challenge. What began with a revolutionary bow press has grown into a broad lineup of products designed to help archers build, tune, measure, verify and maintain their equipment with complete confidence. From presses and vises to draw boards, scales, arrow-building tools, WrapWorks arrow wraps, FlightCheck tuning systems, the Universal Tuning Gauge and more, Last Chance Archery’s focus remains the same as it was in 2004—creating innovative products that help archers get the most from their equipment.

The archery industry has changed dramatically over the last two decades. Archers are more informed. Equipment is more advanced. Expectations are higher.

And if current trends are any indication, the pursuit of precision is only getting started.

Pull Quotes:

“I view the setup and tuning of a bow and arrow as splitting hairs. Each little thing you do increases forgiveness and accuracy. If we can increase accuracy by just a small amount, each small thing we do adds up to tighter groups and greater forgiveness. It’s great that such equipment is available to help us achieve that. You’re only as good as you can measure.” – Travis “T-Bone” Turner

“The technology of archery is moving so fast today, customers require a higher level of precision than ever before. Good tools that allow the most precise adjustments are more critical now and will only become more so in the future.” – GRIV – George Ryals IV

LAST CHANCE ARCHERY

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We sat down with Randy Graber, owner of Custom Archery in Superior, Wisconsin, for an honest look behind the counter of one of the area’s go-to archery shops. In this conversation, Randy walks us through how he got his start in archery and bowhunting, the story behind building Custom Archery, the gear and brands he stands behind, how he’s using Bowtackle to run and grow the business, and plenty more.

Whether you’re a seasoned bowhunter or just getting into the sport, Randy’s take on archery – and on what it takes to run a true local pro shop – is worth every minute.

In the need to upgrade your archery equipment this year? See what Custom Archery (and other shops!) have on Bowtackle today.

https://bowtackle.com/

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Maple Leaf Press would like to inform our customers that updates are coming to the logos on our NFAA target faces, following a request from the National Field Archery Association (NFAA).

We are currently updating the logos across our NFAA target face lineup. The NFI-1P and NFI-2P indoor target faces will be among the first products to feature the updated NFAA logos.

What does this mean for you?

• Scoring rings remain unchanged. The dimensions and scoring values of the target faces will not change.
• Existing target faces remain valid. Target faces featuring the previous logos may continue to be used at all NFAA events.
• A gradual transition. This will be an in-line product update. As our existing inventory of target faces with the current logos is depleted, new production will feature the updated NFAA logos.
• A mix of logos during the transition. Depending on inventory and production schedules, target faces with the previous logos may remain available for some time.

Maple Leaf Press is committed to keeping our customers informed throughout this transition while continuing to provide the quality target faces you trust.

Thank you for your continued support and for choosing Maple Leaf Press!

CLICK HERE FOR MORE INFORMATION

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FOR IMMEDIATE RELEASE

With the discontinuation of Archery Business as an archery trade publication, Inside Archery now stands as the exclusive dedicated archery print trade title mailing directly to archery retailers. As the trade media landscape changes, Inside Archery remains committed to its mission: serving the retailers who are the backbone of the archery industry and strengthening the connections that keep the business moving forward.

We recognize the role Archery Business played in the archery trade community and extend our respect to those who contributed to the publication. Strong trade media has always played an important role in bringing the industry together, and we understand the value of maintaining those connections.

At the heart of the archery industry are its retailers. They introduce customers to products, share their knowledge and experience, build relationships with archers, and help sustain the growth of our sport. They are the vital link between manufacturers and the people who ultimately use their products. Their success matters to the entire industry, and they deserve trade media that recognizes their importance and helps keep them connected.

For 30 years, Inside Archery has worked to connect manufacturers, distributors and retailers through relevant industry coverage, product information and advertising opportunities. Publishing 10 issues annually, we provide brands with an established platform to reach archery retailers and help retailers stay informed about the products, companies and developments shaping the market.

Our commitment to serving the industry extends beyond print. With the launch of our new digital newsletter and continued digital expansion, we are building additional ways to share industry information, introduce products and connect brands with the retailers they depend on. By combining our established print presence with growing digital opportunities, Inside Archery is working to make those connections more accessible, consistent and valuable.

Our mission is simple: help the industry connect, help retailers succeed and help the businesses behind archery grow.

For manufacturers and brands, Inside Archery offers an opportunity to put products and messages in front of the retail community through established print distribution and expanding digital channels. For retailers, we remain committed to delivering useful industry information and helping them stay connected to the companies and products that serve their businesses.

We are grateful to the advertisers, readers and industry partners who have supported Inside Archery throughout the past three decades. As the trade media landscape evolves, we welcome the opportunity to build new relationships and strengthen existing ones with businesses that share our commitment to the future of archery.

This is an important moment for our industry, and our focus remains where it has always belonged: on the people and businesses that make archery possible. We look forward to continuing to serve archery retailers, support our advertising partners and build stronger connections across the trade for years to come.

CLICK HERE TO SUBSCRIBE TO INSIDE ARCHERY

Thirty years of experience. Ten print issues annually. An expanding digital future. One commitment: serving the archery industry.

Inside Archery — Connecting the brands, businesses and retailers that move archery forward.

For advertising opportunities and information about our print and digital programs, contact Stephen Mack (stephen@insidearchery.com) or at 719-495-9999 x1

About Inside Archery

Inside Archery is a exclusive dedicated archery industry trade publication with 30 years of experience connecting manufacturers, distributors and retailers. Published 10 times annually, Inside Archery reaches archery retailers through print distribution and is expanding its digital offerings to provide additional opportunities for industry news, product awareness and advertising.

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Tactacam is continuing as a Whitetails Unlimited National Sponsor, announced WTU President Jeff Schinkten. “They consistently deliver top-quality video cameras for hunters and continue to raise the bar each year,” said Schinkten. “Our members always enjoy having Tactacam products at WTU events.”

Headquartered in Decorah, Iowa, and Billings, Montana, Tactacam has several different cameras to meet any hunter’s needs. Their cameras offer various features to hunters depending on what is needed, such as remote sync, slow motion, and weatherproof, among others. For more information about Tactacam and their line of hunting cameras, visit their website at www.tactacam.com.

About Whitetails Unlimited:

Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website.

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Ballista is mainly engaged in the production research, development, and sale of compound bows and crossbows for hunting, sports, and entertainment. With cutting edge technology, they have the most advanced crossbows for hunting any game in North America; the first crossbows in the world that are really convenient for bowfishing; recreational crossbows for target shooting and teaching children; and the only innovative crossbows for self-defense, survival, and tactical scenarios. To see Ballista’s complete product line, visit ballista.co.

About Whitetails Unlimited: Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 120,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $159.3 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website.

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BOULDER CITY, Nev. – SHOT Show® Industry Day at the Range has officially named Ravin Crossbows as a Supporting Sponsor for its 22^nd annual event, taking place January 18, 2027, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. As the premier, invitation-only shooting event held the day before SHOT Show, the hands-on showcase allows manufacturers to debut new products directly to top-tier media and industry buyers.

RAVIN Crossbows returns to Industry Day at the Range in 2027, 10 years after its memorable debut inspired the Guns.com headline, “Ravin: How a Crossbow Stole Range Day.” As a Supporting Sponsor, RAVIN will once again put precision archery front and center, giving media and attendees the opportunity to take a 100-yard shot with its next-generation precision crossbow. The return reinforces RAVIN’s commitment to advancing archery technology and redefining what hunters and shooters can expect from a crossbow.

“We are excited to be back at this event showcasing the next generation of RAVIN,” said Kyle Campbell, president of RAVIN Crossbows. “Everything we design and build starts with the shooter and hunter. We push precision and performance because confidence in the field matters. Send one arrow down range and the difference is clear. That’s why our US made crossbows remain the standard.”

Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with high profile media, key influencers and buyers before SHOT Show begins. By allowing attendees to test products firsthand, the event generates early momentum and maximum brand exposure that carries directly onto the main trade show floor for the remainder of the week.

“We’re thrilled to have Ravin Crossbows as a Supporting Sponsor for the 2027 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “Ravin brings something new to Industry Day, giving our attendees and media the chance to experience archery alongside firearms and the non-shooting exhibitors. We can’t wait to see the excitement on the range.”

Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.

Exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.

For more information about the 2027 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.

About Industry Day at the Range: Industry Day at the Range is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.

As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.

About Ravin Crossbows: Founded in 2015 and headquartered in Superior, Wisconsin, RAVIN Crossbows is the leader in precision crossbow design and performance. RAVIN challenges convention through relentless innovation, creating Made-in-the-USA crossbows that deliver rifle-like accuracy and give hunters greater confidence in the field. With every platform, RAVIN continues to advance what is possible and define what comes next in precision archery.

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That is why Victory Archery – The Carbon Arrow Experts – is proud to announce its partnership with Bella Otter, a competitive archer and outdoor creator whose career has been built on discipline, precision, and performance under pressure.

Bella represents the next generation of serious archers: driven, focused, and constantly pushing to get better. Whether she is competing on the target line, training for the next event, or sharing her passion for archery and the outdoors, her approach is rooted in the same standard Victory is built around: trust the process, control the details, and perform when it counts.

TARGET-BORN PRECISION. FIELD-READY CONFIDENCE.

Competitive archery demands consistency. Every arrow has to leave clean, recover fast, and group tight. There is no hiding from bad form, bad equipment, or bad execution.

Victory arrows are engineered for that level of accountability.

Built from 100% carbon fiber and designed for dependable flight, tight tolerances, and world-class performance, Victory gives archers like Bella the confidence to trust every shot. From the practice range to competition, and from the target line to the hunting woods, the arrow cannot be the weak link.

PERFORMANCE FOR ARCHERS WHO CARE ABOUT THE DETAILS

Bella Otter understands that success in archery is earned one shot at a time. It takes repetition, focus, mental toughness, and equipment that can keep up with the work being put in.

Victory brings that same mindset to carbon arrow engineering.

Victory controls the arrow-building process from the carbon fiber forward, giving its engineers the ability to manage shaft design, consistency, durability, and performance from start to finish. That level of control matters when archers are chasing tighter groups, cleaner flight, and complete confidence at full draw.

This partnership brings together two forces built around precision.

Bella brings the discipline, competitive mindset, and passion for growing the sport. Victory brings the carbon science, engineering, and performance needed to deliver when every shot matters.

ABOUT BELLA OTTER: Bella Otter is a competitive archer and outdoor creator known for her focus, discipline, and passion for growing the sport of archery. Through competition, content, and her presence in the archery community, Bella represents a new generation of athletes committed to precision, performance, and inspiring others to pick up a bow.

ABOUT VICTORY ARCHERY: Victory Archery doesn’t accept “good enough.” We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren’t here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.

Learn more at VictoryArchery.com.

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Centershot Ministries has officially expanded to Australia, with its first group of Basic Archery Instructors trained this week in Brisbane.

Centershot Executive Director Aaron Scheer, along with Eugeen Marais, Centershot Director for Reaching a Generation in South Africa, traveled to Brisbane to train nine new Basic Archery Instructors. The newly trained instructors are now preparing to put that training into action by launching their first community archery camp.

The training represents the first fruits of Centershot in Australia and another step in the continued international growth of the ministry.

Centershot is already active in several countries throughout Africa, North America, and Central America. The expansion into Australia demonstrates how archery can provide a common platform for ministry across different cultures, communities, and parts of the world.

For Centershot, archery has always been more than the activity itself.

Archery is the tool. Christ is the target.

Centershot equips churches, Christian schools, camps, and other faith-based nonprofit organizations to use archery as a way to build relationships and create opportunities to share the Gospel. Through instructor training, curriculum, leagues, camps, tournaments, and ongoing support, local organizations are equipped to develop sustainable archery ministries within their own communities.

The Brisbane training also demonstrates an important part of Centershot’s continued international development. Leaders from established Centershot ministries are helping equip leaders in new areas of the world. Marais brought experience from Centershot’s work in South Africa to help train and prepare the first instructors in Australia alongside Scheer.

Those nine instructors will now have the opportunity to take what they learned and begin building Centershot within their own community. Their upcoming community archery camp will be the first opportunity to put that training into practice and introduce participants in Brisbane to Centershot.

While this is only the beginning for Centershot in Australia, the same model has allowed the ministry to grow in communities around the world: train local leaders, equip them with the tools and resources they need, and empower them to use archery to reach people where they live.

The first nine instructors in Brisbane represent the beginning of that process in Australia—and potentially the foundation for reaching many more communities in the years ahead.

If you would like to bring Centershot to your church, Christian school, camp, or other faith-based nonprofit organization, you can request more information at Centershot.org.

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