For many outdoor retailers, the off-season can bring slower foot traffic and reduced sales. But one category continues gaining momentum year-round: airguns. Once viewed mainly as backyard plinkers or entry-level shooting products, today’s modern PCP (pre-charged pneumatic) airguns have evolved into highly accurate, high-performance equipment that appeals to hunters, target shooters, and outdoor enthusiasts alike.

One of the biggest advantages for retailers is that airguns exist in a unique space within the shooting industry. Unlike many traditional firearms, airguns often avoid the same regulatory hurdles, making them easier for consumers to purchase and simpler for retailers to sell. That accessibility can translate into steady revenue opportunities throughout the year.

Airguns also fit naturally alongside archery equipment. Customers interested in bows, crossbows, and precision shooting are often drawn to airguns because they share similar qualities: accuracy, focus, technology, and skill development. For shops already serving hunters and target shooters, adding airguns can expand inventory without straying far from their core customer base.

Air Venturi has positioned itself as a strong partner for independent retailers looking to enter or expand within the airgun market. The company offers a broad selection of products ranging from entry-level options to premium air rifles designed for serious enthusiasts. This variety allows dealers to cater to customers across multiple price points and experience levels.

The overlap between archery and airgun customers is significant. Many consumers who invest in premium bows or crossbows are equally interested in high-end airgun technology. These customers appreciate precision engineering, quiet operation, and equipment that can be enjoyed year-round for practice, pest control, or recreation.

Air Venturi also supports dealers beyond simply supplying products. The company works with retailers to create inventory programs designed to reduce risk while maximizing turnover. Flexible stocking options, product rotation strategies, and industry expertise help retailers build an airgun section that stays fresh and relevant to local customers.

Another key benefit is education and service support. Shops that already perform bow tuning, string replacement, or sight setup often have many of the foundational skills needed to service PCP airguns. Air Venturi helps bridge the gap with training and technical assistance, allowing retailers to confidently support their customers after the sale.

In addition to product support, Air Venturi helps drive traffic to participating dealers through its online presence and customer referral efforts. This can help smaller independent shops compete in a growing market while building a reputation as a destination for both archery and airgun enthusiasts.

For retailers searching for ways to create more consistent year-round revenue, airguns offer a practical and profitable opportunity. By partnering with experienced suppliers like Air Venturi, outdoor shops can diversify their inventory, attract new customers, and strengthen their position as multi-season destinations for shooting sports.

The post How Air Venturi Can Help Retailers Thrive Beyond Peak Season appeared first on Inside Archery Archery Newsfeed.

The Best of South Carolina Awards celebrate outstanding businesses across the state that demonstrate excellence in service, community impact and customer satisfaction. Murray Road Agency’s nomination reflects its growing reputation as a trusted partner for brands seeking creative, data-driven marketing and communication strategies both locally and nationally.

“We are honored to be recognized among South Carolina’s top marketing firms,” said Tim Brandt, CEO and president at Murray Road Agency. “This nomination is a testament to our team’s dedication, the strength of our client partnerships and our passion for helping brands tell stories in meaningful and impactful ways. We are also proud to call Charleston home and to have built our business in a state that facilitates small business growth and success.”

Murray Road Agency excels thanks to a full-service approach, offering expertise in public relations, digital marketing, influencer partnerships, affiliate marketing, social media, media buying, graphic design and content creation. By blending strategic insight with creative execution, the agency has helped clients across a range of industries expand reach and drive growth.

As a nominee, Murray Road Agency encourages participation in the voting process and to support local businesses making a difference across South Carolina. The voting window is open until May 31, 2026. Voters may cast a vote once a day at guidetosouthcarolina.com/best-of/vote/business-creative-services.

For more information on the Murray Road Agency, visit murrayroadagency.com or Murray Road’s Instagram or Facebook.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or the team is available at murrayroadagency.com.

The post Murray Road Agency Nominated in 2026 Best of South Carolina Awards appeared first on Inside Archery Archery Newsfeed.

Last Chance Archery has introduced the Genesis Fletching Jig, a tool designed to help archers build arrows with improved precision and consistency.

Arrow tuning and customization continue to be an important part of modern archery, and fletching jigs play a major role in creating dependable arrow flight. The Genesis Fletching Jig is built to simplify the fletching process while giving shooters the ability to achieve repeatable vane placement across multiple arrows.

The jig is compatible with a variety of arrow sizes and vane styles, making it useful for bowhunters, target shooters, and archers who enjoy building their own setups. Adjustable positioning allows users to configure different vane orientations and offsets based on personal preference and shooting style.

Precision alignment features are included to help reduce setup inconsistencies during the fletching process. The durable construction is intended to provide long-term reliability for archers who regularly maintain or build arrows at home or in the shop.

As more archers take interest in customizing their equipment, tools like the Genesis Fletching Jig continue gaining attention for their ability to improve consistency and streamline arrow preparation. For shooters focused on fine-tuning performance, dependable fletching equipment can make a noticeable difference both on the range and in the field.

Click Here For More Information: https://lastchancearchery.com/fletching-jig-genesis-archery

Order Now: https://lastchancearchery.com/product/fletching-jig-genesis-archery

The post The Last Chance Genesis Fletching Jig is a Must for Serious Archers appeared first on Inside Archery Archery Newsfeed.

Whitetails Unlimited Grants More Than $400,000 in Ohio

Whitetails Unlimited has granted $442,384 to various mission-related projects in the state of Ohio over the past fiscal year. More than 150 different organizations received grants pertaining to outdoor education, habitat enhancement, and hunting and shooting sports preservation. This was done in large part with the help of Whitetails Unlimited’s 40 Ohio chapters.

A large portion of the funds were spent through WTU’s Preserving the Hunting Tradition program, which focuses on Hunter Recruitment, Retention, and Reactivation (R3), increasing hunting opportunities, and providing outdoor experiences to youth, women, veterans, and those with a physical disability. Another large portion of these funds were granted to several shooting sport groups throughout the state including NASP, 4-H shooting sports and clay target teams.

About Whitetails Unlimited:

Since our beginning in 1982, Whitetails Unlimited has remained true to its mission and has made great strides in the field of conservation. Thanks to more than 475 chapters, 119,000-plus members, chapter volunteers, and corporate sponsors, Whitetails Unlimited has earned the reputation of being the nation’s premier organization dedicating its resources to the betterment of the white-tailed deer and its environment. Our mission is to raise funds in support of educational programs, wildlife habitat enhancement and acquisition, and preservation of the shooting sports and hunting tradition for future generations. To date, Whitetails Unlimited has expended more than $147 million on program services and activities that continue to enhance, and ultimately foster, our mission. Stay connected with us: Facebook, Instagram, X, LinkedIn, WTU Website

The post Whitetails Unlimited Grants More Than $400,000 in Ohio appeared first on Inside Archery Archery Newsfeed.

A key feature of the Water Fox is its integrated roller system, which allows the arrow to move smoothly across the rest during the shot cycle. This reduces friction and helps promote cleaner arrow flight, especially in situations where quick reaction shots are required. The design also helps minimize wear on arrows, making it a practical choice for high-volume use on the water.

Unlike more restrictive rest designs, the Water Fox is built to perform at a wide range of shooting angles. Whether positioned over the side of a boat or adjusting quickly to track moving fish, the rest maintains reliable arrow support without interfering with the shot. This flexibility is essential for bowfishing, where traditional shooting form often gives way to fast, instinctive movements.

Constructed from lightweight yet durable materials, the Water Fox is made to handle the harsh conditions associated with bowfishing. Exposure to water, repeated use, and changing environments are all part of the equation, and this rest is built to perform through it. Its simple mounting system also allows for easy setup, making it accessible for a wide range of bow configurations.

Overall, the Water Fox Bowfishing Arrow Rest delivers a straightforward combination of performance and reliability, making it a solid option for anyone looking to upgrade their bowfishing setup.

Learn more: https://www.30-06outdoors.com/product-page/water-fox-bowfishing-arrow-rest

The post The Water Fox Bowfishing Arrow Rest by 30-06 Outdoors appeared first on Inside Archery Archery Newsfeed.

Alma, AR – Jan 2, 2026 – Morrell, a leader in high-performance archery targets, today unveiled the Center Punch V36, the ultimate target designed to elevate the shooting experience for archers of all skill levels. Engineered with cutting-edge innovation, the Center Punch V36 delivers unmatched stopping power, exceptional longevity, and rock-solid stability in a highly portable package.

At the heart of the Center Punch V36 is Morrell’s proprietary High Roller replaceable insert, featuring industry-leading 450 FPS stopping power. The self-healing insert grips arrows securely during intense shooting sessions and allows for smooth, effortless removal. Encased in a rugged outer shell rated for up to 350 FPS, the target is built to withstand repeated heavy use while keeping archers safe and confident.

With a generous 13-inch depth and a wide, stable profile, the Center Punch V36 is virtually tip-proof, making it ideal for everything from backyard practice to long-range 100-yard sessions. Its lightweight 27-pound design and removable insert allow for quick and easy transport to the range, hunting camp, or anywhere adventure takes you.

“The Center Punch V36 was born from our relentless pursuit of the perfect balance between performance, safety, and convenience,” said a Morrell spokesperson. “Whether you’re a beginner building confidence or a seasoned pro dialing in precision shots, this target stands ready to perform shot after shot.”

Key Features of the Morrell Center Punch V36:

• High Roller Insert: 450 FPS stopping power; compatible with compound bows, crossbows, traditional bows, and youth bows
• Durable Outer Shell: Rated for speeds up to 350 FPS
• Broadhead Compatible: Stops all field points, mechanical broadheads, and fixed blade broadheads
• Universal Compatibility: Handles outserts, inserts, and half-outs with ease
• Tip-Resistant Design: 13-inch thickness and stable base for maximum stability
• Lightweight & Portable: Weighs only 27 lbs. with removable insert for easy transport
• Weather-Resistant Construction for year-round outdoor use
• Easy Arrow Removal with self-healing material
• Compatible with existing 13″ High Roller inserts and replacement shells available

Priced competitively and built to last, the Morrell Center Punch V36 offers exceptional value for archers seeking a large, high-performance target without breaking the bank.

Archers are encouraged to visit their local Morrell dealer to experience the Center Punch V36 firsthand and discover why it’s quickly becoming the new standard in archery targets.

About Morrell
Morrell has been innovating premium archery targets for decades, delivering products that combine unmatched durability, performance, and value for shooters worldwide.

For more information, visit morrelltargets.com or contact your local authorized dealer.

The post Morrell Introduces the Center Punch V36: A Revolutionary Archery Target Built for Precision, Durability, and Portability appeared first on Inside Archery Archery Newsfeed.

Visitors and partners representing 43 countries and all 50 U.S. states gathered for three days of connection, commerce, and conservation. The Convention once again relied on the dedication of the DSC 100 volunteer team, whose commitment and enthusiasm remain the foundation of the event’s continued growth.

From the moment the exhibit hall opened Friday morning, attendees utilized DSC’s Express Badge Pick-Up to quickly enter the show floor, where nearly 700 Exhibitor Partners presented premier North American and international hunting and fishing adventures, firearms, outdoor equipment, fine art, jewelry, taxidermy, furnishings, and more.

Evenings continued the momentum with lively banquets and competitive live auctions. The festivities began Thursday with the Conservation Kickoff Banquet & Auction, where keynote speaker Shane Mahoney delivered a powerful message emphasizing conservation stewardship and the importance of our hunting heritage.

The Georgia Department of Natural Resources played a prominent role throughout the Convention. Commissioner Walter Rabon stated:

“The successful return of the Dallas Safari Club Convention and Sporting Expo to Atlanta was a proud moment for Georgia and a great reminder of how much conservation partnerships can accomplish. It was an even greater honor to receive the Dallas Safari Club Conservation Trailblazer Award. I am very grateful to the Dallas Safari Club Foundation for this recognition and proud to accept it on behalf of the Georgia Department of Natural Resources.”

Following the strong partnership between the venue and event, Kevin Duvall, CEO of the Georgia World Congress Center Authority, added:

“Welcoming Dallas Safari Club back to GWCC for a second year was a tremendous success and a true testament to the strength of our partnership. Their continued confidence in our campus highlights our ability to provide the space, flexibility, and resources needed to support the event’s ongoing growth. Atlanta’s signature Southern hospitality helped create an exceptional experience for exhibitors and attendees alike. We’re proud of what we’ve accomplished together and look forward to building on this momentum and celebrating continued success in the years ahead.”

Friday and Saturday evening banquets continued the celebration, while the Ladies’ Luncheon and Life Member Appreciation Breakfast brought together supporters of DSC’s mission of Conservation, Education, and Advocacy.

Throughout the weekend, attendees heard from influential voices across the outdoor and conservation communities, including Robbie Kroger, Ivan Carter, Kate MacGregor, Kelly Armstrong, and newly installed DSC CEO Russell Stacy.

Stacy remarked, “What an incredible week! DSC is about family, friendships, and our rich hunting heritage, and that spirit was on full display throughout this year’s Convention. Building off this momentum, we look forward to returning to Atlanta next January and bringing the Convention back to Texas beginning in 2028.”

With the Convention concluded, DSC now turns its attention to the 2nd Annual DSC Summer Expo & Foundation Gala, scheduled for July 23–25 at the Gaylord Texan Resort & Convention Center in Grapevine, just minutes from DFW Airport! Registration and hotel bookings for the 2026 DSC Summer Expo are now open.

The annual DSC Convention & Sporting Expo will return to Atlanta January 7–10, 2027. Registration and hotel bookings for the 2027 DSC Convention are also now open!

On behalf of everyone at DSC, the organization extends sincere appreciation to its Exhibitor Partners, Sponsors, Conservation Partners, Attendees, Members, and DSC 100 Volunteers for making the 2026 Convention one of the most successful in its history. DSC looks forward to welcoming supporters this summer in Dallas and again in Atlanta in January 2027.

The post Dallas Safari Club Celebrates Successful 2026 Convention & Sporting Expo in Atlanta appeared first on Inside Archery Archery Newsfeed.

1. Identify Your Target Type

The first step is deciding which style of target best suits your practice needs.

Bag Targets are perfect for high-volume practice with field points. They’re easy to shoot into and even easier to pull arrows out of, and they stand up well to repetitive shooting sessions.

Broadhead Targets are engineered to handle sharp, cutting broadhead tips. These are essential for hunters who want to practice with the same arrows and broadheads they’ll use in the field. Regular targets tend to wear quickly when hit with broadheads, but broadhead-specific targets hold up much better.

3D Targets offer a more realistic shooting experience. Life-like animal shapes such as Dall Sheep or Mountain Goat help archers practice aim on vital zones and get mentally prepared for real hunting scenarios.

Crossbow Targets are made with high-density construction that can stop bolts traveling at speeds over 500 feet per second. Models like the Iron Man series are built to prevent pass throughs and protect your bolts from damage.

2. Consider Your Bow’s Speed and Power

Not all targets can handle the speed and energy of modern archery equipment.

For standard vertical bows and most compound bows with moderate draw weights, backyard and youth targets offer reliable stopping power and durability.

If you use a high-performance crossbow, you need a target specifically designed to handle greater kinetic energy. Specialized targets like the Kinetic 650 are built to prevent pass throughs and keep your bolts intact.

3. Specialty Practice and Training

For shooters who want more than a basic block, there are advanced training options.

QuivAR Enabled Targets combine a physical target with augmented reality for interactive sessions that make practice more engaging.

Archery Simulators provide a video-based shooting experience that’s great for commercial ranges or dedicated home setups.

If you enjoy other throwing sports as well, Heavy Duty Axe and Knife Targets are built to withstand the impact of steel blades.

4. Pro Tip: Save with Blemished Targets

If you want professional-grade performance on a tighter budget, check out blemished models. These targets have minor cosmetic imperfections but deliver the same stopping power as full-price versions.

5. TargetTack®

TargetTack® provides a professional-grade way to secure paper targets to a wide range of backstops—from traditional hay bales and dense foam to pre-drilled wood surfaces. It makes mounting and swapping targets quick and keeps your shooting surface flat and stable through long practice sessions.

No matter your goals—fun practice, serious training, or hunting season prep—this guide helps you choose the right target for the job.

Learn more at bigshottargets.com

The post The Ultimate Archery Target Buyer’s Guide from BIGshot Archery appeared first on Inside Archery Archery Newsfeed.

A key component of Delta McKenzie’s product development has been its work with foam-based target materials. The company utilizes advanced foam blends engineered to withstand repeated impacts while limiting slivering and excessive wear. One example is Mo’Foam, a self-healing foam material developed to provide consistent arrow stopping performance across a wide range of draw weights and arrow speeds. This material is used in several of the brand’s target styles, from backyard practice options to more technical range-focused designs.

Delta McKenzie’s target lineup covers multiple categories to accommodate different shooting needs. Bag and block targets are designed for portability and versatility, often featuring multiple aiming points and compatibility with field points and, in some models, broadheads. Layered and multi-sided block targets allow shooters to rotate impact areas, helping extend the usable life of the target during high-volume practice sessions.

The company is also widely recognized for its 3D archery targets, which are commonly used by bowhunters and archery clubs. These lifelike targets are molded to represent a variety of game species and include anatomically accurate vital areas to support realistic shot placement practice. Many of Delta McKenzie’s 3D targets incorporate replaceable core systems, allowing high-impact zones to be swapped out once worn, rather than replacing the entire target.

For archers using modern high-speed compounds and crossbows, Delta McKenzie offers technical and high-velocity-rated targets designed to handle increased kinetic energy. These targets are built with dense foam cores and construction methods intended to maintain structural integrity while still allowing for reasonable arrow removal, even after repeated impacts.

Delta McKenzie has also continued to refine its construction methods over time, including the use of strap-free welded core designs that reduce common wear points found in traditional layered targets. In addition, the brand has explored integration with emerging training tools and technology-assisted practice systems, reflecting ongoing adaptation to how archers train and evaluate performance.

Across backyard ranges, pro shops and organized shooting venues, Delta McKenzie targets are used as practical training tools that emphasize repeatability, longevity and realistic practice. With a wide product selection and continued material development, the brand remains a consistent option for archers preparing equipment, refining accuracy or practicing shot placement throughout the year.

Learn more and check out the full line-up at dmtargets.com

The post Delta McKenzie: A Longstanding Name in Archery Target Design appeared first on Inside Archery Archery Newsfeed.

NBEF Board President and long-term local supporter of the Museum, Stephen George was largely responsible for working together with Bob Kasmerski, the founder and owner of the WSEM to secure the display case and obtain the historic materials exhibited. The exhibit showcases the start and growth of the organization. Wadsworth and a small team of bowhunters met in upstate New York to draft a book about bowhunting. They were motivated by what they had seen while participating in the previous whitetail bowhunting season. They wanted to help bowhunters obtain important bowhunting facts before embarking on a hunt rather than learning in the field, via trial and error. The first book was printed in 1969. Bowhunter education courses were the next step. Conservation information, bowhunting methods and safety, shot placement, lures, calls, scents and bowhunter ethics and responsibilities were covered in print and in classes.

“NBEF and the Wildlife Sports & Educational Museum’s educational and preservation missions align,” explained NBEF Executive Director Marilyn Bentz. “We’re proud of our roots and are glad the NBEF story, particularly in New York state, will be shared for generations to come.”

“We appreciate NBEF’s financial support, and the artifacts graciously shared from its archives with our museum,“ said Bob Kasmerski, the founder and owner of the WSEM. “Visitors enjoy learning about the rich history of our sports and viewing our substantial collection of mounts including a recent African wildlife expansion.”

NBEF helps bowhunters be safe, successful and stewards of the sport. NBEF offers bowhunting instructional items, books, videos, 3-D models, apparel and more at nbef.org.

About NBEF

The National Bowhunter Education Foundation offers instructional content and tools for bowhunter education and hunter education. Helping bowhunters become safe and successful hunters and stewards of the sport are important NBEF missions. NBEF provides the bowhunter certification curriculum and class content that some states and certain circumstances require to bow hunt. NBEF provides instructor training and certification.

NBEF oversees the International Bowhunter Education Program and works with the International Hunter Education Association and state agencies to coordinate a unified program. States may have additional requirements. Europe and other countries offer full reciprocity for the NBEF (IBEP) certification and conduct classes.

NBEF also oversees the International Crossbow Education Program and works with state agencies responsible for crossbow education to develop comprehensive online crossbow safety courses that teach students important laws and regulations, game identification, and safe, responsible handling of crossbow equipment.

NBEF is a 501(c)3 corporation that isn’t a membership-based organization. Tax-deductible donations to support this non-profit are welcome.

Learn more at nbef.org.

About The Wildlife Sports and Educational Museum

The Wildlife Sports and Educational Museum is a non-profit educational institution located in Amsterdam, NY whose mission is to promote public understanding and appreciation of the outdoor sports, traditions of hunting, fishing & trapping and to preserve the art, artifacts and memorabilia associated with those traditions for future generations.

The post National Bowhunter Education Foundation Supports The Educational Mission of The Wildlife Sports & Educational Museum appeared first on Inside Archery Archery Newsfeed.