Acquisition includes all brands, assets, patents and intellectual properties of Robinson Outdoor Products

MUSKEGON, MI  (July 6, 2017) – ScentLok Technologies®, the leading manufacturer of premium, scent-controlling products, is pleased and excited to announce its acquisition of Robinson Outdoor Products®. The transaction, finalized on July 6^th, includes all assets of Robinson Outdoors, including the ScentBlocker®, ScentShield®, Tree Spider® and Whitewater Outdoors® products and brands, as well as all patents and intellectual properties.

Founded by Bill Robinson in 1985, Robinson Outdoors introduced Scent Shield® – a human odor eliminating spray for hunters – during its initial year in business. In 1997, the company began offering their ScentBlocker® line of activated-carbon clothing. Robinson Outdoors acquired Whitewater Outdoors® in 2003 and branched into non-scent-controlling clothing. Additional innovations ensued as these brands matured; Robinson Outdoors introduced Tree Spider® tree stand safety products in 2010 and then launched the revolutionary Trinity synthetic odor-control technology in 2013.

“The Robinson portfolio of products and loyal customers is powerful and wide-ranging,” says Patrick Hylant, Owner and CEO of ScentLok Technologies. “Our company’s goal is to offer total odor-management solutions while maintaining the highest levels of customer satisfaction, and this acquisition will help us fulfill that mission. We don’t need to be the biggest; we just want to be the best. Our research and development team has already begun looking at the various Robinson technologies. We’re improving on them and finding their best applications. Customers can expect to see some of that DNA incorporated into new products as early as next year. We will continue to relentlessly drive to solve real problems for real customers and bring the absolute best products to market.”

And while certain technologies may cross over between brands, ScentLok is clear that it plans to invest in the ScentBlocker and other Robinson brands and products separate from the ScentLok name and product lines. Hylant adds, “We understand that ScentBlocker is a go-to name brand for a large and loyal population of the outdoor community. We want to ensure these strong and loyal customers that we are going to maintain the ScentBlocker brand, technologies and quality they are known for. That authenticity will carry-on as it always has.”

It is expected that all operations will be consolidated into the ScentLok offices and distribution centers located in Muskegon, Michigan.

ABOUT SCENTLOK 

ScentLok Technologies, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok®, ScentBlocker®, Scent Shield®, Whitewater Outdoors® and Tree Spider® brands. Founded in 1992 on scientific principles, ScentLok is the only company with access to all scent-controlling technologies, including their patented activated carbon technology, which is consistently proven to outperform other technologies tested. ScentLok is a pioneer in the hunting industry, which many credit with creating a market based on the elimination of odors to get closer to big game.

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According to publically available documents on inforuptcy.com, Robinson Outdoor Products filed for Chapter 11 bankruptcy in the District of Minnesota US Bankruptcy Court. Chapter 11 will allow the company to reorganize under the bankruptcy laws of the United States.

 We will be following this story closely as it develops. Check back for updates.

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New for 2017, will be exclusive products in Realtree® Xtra and Mossy Oak® Country camo pattern, and, back by popular demand, select ScentBlocker models will offer a “retro-camo” option, as well.

“The Back to Main Street dealer program has real teeth”, says Corey Waller, Robinson National Sales Manager. “When we say dealer exclusive, we mean it! These products will not be available anywhere else, only at our Mainstreet dealers!”

ScentBlocker launched its Back to Main Street program in 2015 to provide independent retailers a differentiator in product offerings to remain competitive with box stores. The BTM program demonstrates Robinson’s commitment to partnering with independent archery retailers that are a direct connection to consumers who rely on their expertise and trust them to carry best in class products. To support this class of retailers, the BTM program provides strong branded consumer marketing campaigns, flexible POS/POP options, and dealer-exclusive SKUs and camo patterns – and, of course, new products and strong margins. Because the distribution is protected, of the nearly 100 exclusive SKUs for 2017, none will be available on ScentBlocker.com or other online portals such as Amazon.com, ensuring no competition or discounts.

Kim Campbell, Robinson Outdoors Products National Sales Manager states, “Category leadership, patented technology, and innovation have been hallmarks of the ScentBlocker brand. We realize that not many retailers can carry all our extensive product lines, which cross no less than 8 hunting categories. Offerings include internal and external body care products, base layers, specialized hunting suits, laundry care products, travel and storage solutions, lures and attractants as well as tree stand safety products within the Tree Spider® line. Back to Mainstreet makes the dealer’s buying decisions easy.”

An improved Dealer Locator on the ScentBlocker.com website connects consumers to local retailers – with nearly 12,000 inquiries over the last two years.

About Robinson Outdoor Products LLC brand ScentBlocker®:
Robinson Outdoor Products is a privately held corporation based in Cannon Falls, MN. As the clear leader in hunting apparel, scent control technologies, scent control liquids, and treestand safety equipment, their mission is to improve the hunter’s experience by innovation. For more information about Robinson Outdoor Products and the Tree Spider brand, call 1-507-263-2885 or visit www.RobinsonOutdoors.com.

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Grassroots dealers have been the basis of Robinson Outdoors/ScentBlocker for 38 years. Over the past decade mass merchants and big box stores, with their deep discounts and closeout pricing, have made business very difficult for independent dealers.

To show their ongoing support of every one of their dealers, Robinson is introducing the Back to Main Street program, which is designed to protect all of their dealers from the risk of lost sales and helps combat big box advertised discount pricing. This program features some of ScentBlocker’s best suits and camouflage patterns that are EXCLUSIVE to dealers only. These specific products are not for sale to anyone except dealers.

The Back to Main Street program guarantees all the features dealers need to be successful: hot new products, great prices, strong margins, in-store signage and merchandising displays, and a year-end cleanup program.

For 2016, it’s time for the dealers to reclaim the business that they’ve supported and grown for all these years.

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