EUGENE, Ore. – Stryker Crossbow launches the Stryker Katana 360, a high-performance crossbow that outclasses the competition in size, technology and speed. Stryker’s most efficient crossbow ever, the Katana 360 delivers shooting comfort, deadly speeds and a price that brings incredible value to the consumer.

“The Stryker Katana 360 delivers industry-best performance and safety features, making it an ideal choice for the avid user or the crossbow novice,” said Todd Snader, Product Marketing Manager for Stryker. “From perfect balance to a blazing fast and ghostly quiet shot, the Katana 360 has everything you need for success in the field.”

The Stryker Katana 360 features a lighter platform and bullpup stock with oversized finger guards for added safety. It comes equipped with Stryker’s Guardian Anti-Dry Fire system and the unique ability to be de-cocked, which makes the crossbow even safer in the woods.
Delivering plenty of power from its lightweight frame, the Katana 360 res bolts at speeds up to 360 fps. The crossbow weighs 6.5 pounds and measures 20 3/16 inches uncocked, 17 1⁄2 inches at full draw and 35 inches in length. The Katana 360 draws at 150 pounds with a 13-inch power stroke.

The crossbow comes equipped with a full set of accessories: a Dead-Zone scope with 1-inch rings, X-Hanger three arrow quiver with bracket, three AccuStrike Light arrows, three 100-grain field points and a rope-cocking aid.
The Katana 360 is available in Realtree Xtra®, and the suggested retail price of the crossbow package with accessories is $949.
For more information, visit wwwStrykerXbow.com.

• Lightweight frame for perfect balance

• Bullpup stock

• Guardian Anti-Dry Fire System

• Mass weight: 6.5 lbs

• Draw Weight: 150 pounds

• Top speed: 360 fps

• MSRP: $949 
Package Includes:

• Dead-Zone scope with 1-inch rings

• X-Hanger three arrow quiver with bracket

• Three AccuStrike Light arrows

• Three 100-grain field points

• Rope cocking aid

Stryker Crossbow is a division of Bowtech. Bowtech manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, Bowtech’s offices and manufacturing facilities are located in Eugene, Ore., and Kitchener, Canada. Bowtech Inc. has a worldwide distribution network of brands including: Bowtech, Excalibur, Diamond, Stryker and Octane. Learn more at Stryker Crossbow’s website.

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Date: Jan. 5 Time: 9 a.m. Location: Booth 3025

Bowtech invites you to join us for the largest unveiling of new bows and crossbows in company history on the opening morning of the ATA 2016 Show in Louisville, Ky. The Bowtech brands will unveil a total of nine new bows, including the flagship products for Bowtech, Excalibur, Diamond and Stryker.

We’ll have our outdoor ambassadors in the booth to introduce each new bow and its features, and we’ll be giving away bows to those in attendance throughout the morning.

The unveiling will begin at 9 a.m., so head straight for Booth #3025 when the doors open!

For more information, visit ATA’s website or Bowtech’s website!

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Bowtech has announced that its Board of Directors has named Tom Zelenovic as Chief Executive Officer.

“Tom is a proven leader, operator and investor with strong knowledge of the archery industry. Most recently, Tom was Chief Executive Officer at Gold Tip, a leading manufacturer of archery-related arrows, bolts, components and apparel. During his tenure at Gold Tip, Tom led the repositioning of the company’s sales and marketing strategies, enhanced customer product perception, and improved relationships with its dealer network and national retailers,” stated Dennis Pixton, Bowtech Chairman.

“I am honored and excited to have the opportunity to continue building upon Bowtech’s tradition of product innovation. I am grateful to the previous and current business leaders who have worked hard to make Bowtech the premier archery company it is today,” said Zelenovic. “I’ve had the unique opportunity to spend the past few months actively engaged with Bowtech’s Board of Directors, management team, and front-line employees and believe there is a significant opportunity for Bowtech to grow by delivering high quality innovative products to our customers.”

“Tom has the management experience, passion and drive to create the strongest distribution network and offer the best products and services in the archery industry,” Pixton added. “On behalf of the entire Bowtech team, we’re excited to have him on board.”

Zelenovic succeeds Ron Johnson, who joined Bowtech in 2013 and helped lead the company’s successful acquisition of Excalibur, the world’s leading manufacturer and distributor of recurve crossbows.

Founded in 1999, Bowtech’s offices and manufacturing facilities are located in Eugene, Ore., and Kitchener, Canada. Bowtech Inc. has a worldwide distribution network of brands including: Bowtech, Excalibur, Diamond, Stryker and Octane.

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The new Stryker logo features a large green “X” with “Stryker Crossbows” in bold, black letters across it. Beneath the logo is the company’s new tagline, “Speed. Strength. Stryker.”

“At Stryker, we exist to innovate for the cutting edge hunter,” said Ryan Hawkins, product marketing manager for Stryker. “Our consumers demand an edge against their prey and that is why we push the boundaries in terms of technological innovations.

“The new icon better reflects the modern, take-no-prisoner values of the brand while appealing to a market that is starved for a refreshing, innovative hunting crossbow,” Hawkins continued. “This repositioning strategy connects with the advanced crossbow fanatic, and resembles high performance innovation. We believe the new tagline articulates our differentiation and fearless branding shift towards being a more predominate leader in crossbow technology.”

The new brand will appear on all new products and marketing materials beginning in July.

For more information, visit strykerxbow.com.

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