Lancaster, PA — February 19–21, 2026 — The annual Kinsey’s Dealer Show returns next week as one of the outdoor industry’s most anticipated dealer trade events of the year. Hosted by Kinsey’s Inc., this three-day gathering brings together dealers, vendors, and industry partners for exclusive pricing, networking, and product showcases that can help shape the season ahead.

What the Show Offers

Held at the Lancaster County Convention Center in Lancaster, Pennsylvania, the Kinsey’s Dealer Show — often abbreviated as KDS — is marketed as the “margin-maximizing event of the year.” Dealers attending in person can:

• Program orders at the best prices of the year, including exclusive Hot Show deals available only onsite.
• Explore products firsthand from a wide range of outdoor brands.
• Enjoy Casino Night, free hot breakfasts, prize giveaways, and other dealer-focused activities.
• Take part in the Dealer Appreciation Night, featuring free dinner, prizes, and entertainment.

Kinsey’s also offers an online ordering program that runs February 22–March 6 for dealers who can’t attend in person, though in-person participation remains the best way to secure the deepest discounts.

New Enhancements for 2026

This year’s edition features some of the strongest pricing and flexible payment options in Kinsey’s Dealer Show history. According to an official announcement from Kinsey’s, the 2026 event delivers:

• Multiple ship date options and extended payment terms to support dealer cash flow.
• Extra discounts for early payments and ACH transactions.

These incentives are designed to boost dealers’ margin opportunities and help them manage inventory and season planning more efficiently.

Entertainment and Community

Dealer Appreciation Night has become a highlight of the Kinsey’s Dealer Show experience. This year’s celebration will include a live performance by entertainer Nate Hosie — also known in the outdoor community as “The Turkey Slayer.” Hosie, a successful outdoor television host and musician, will perform as part of the evening’s festivities, creating an engaging environment for dealers and vendors to connect and celebrate.

Registration and Logistics

Dealer and vendor registration remains open, and booth space is limited. Dealers are encouraged to register in advance, and discounted hotel rates are available through January 19.

For more information, details on registration, and event updates, visit the official Kinsey’s Dealer Show website at kinseysinc.com/kinseys-dealer-show/.

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This year’s show delivers unmatched flexibility through multiple ship date options, extended payment terms, and added incentives for early payment and ACH participation.

Show Offer Highlights Include:
ASAP Ship Date
– Net 8/1 payment terms
– Or pay Net 10 and receive an additional 2% discount
– Dealers paying via ACH automatically earn an additional 2% discount
 

Future Ship Dates (6/1, 7/1, or 8/1)
– Net 90 payment terms
– Or pay Net 10 and receive an additional 1% discount
– Dealers paying via ACH earn an additional 1% discount on future-dated orders

Additional Details
– Firearms and ammunition ship ASAP only
– Select hot show items are eligible for additional anticipation discounts

In addition to industry-leading deals, Kinsey’s is excited to enhance the experience during Dealer Appreciation Night with a live performance by Nate Hosie, also known as “The Turkey Slayer.” Hosie is an accomplished hunter and successful country musician, best known as the host of the hit television series HeadHunters TV on the Outdoor Channel. His performance promises to be a highlight of the event, celebrating Kinsey’s dealer partners with live entertainment and industry camaraderie.

“These offers and experiences represent our strongest Dealer Show yet,” said Phil Dixon, National Sales Director. “We’re excited to combine aggressive pricing, flexible terms, and unforgettable entertainment as a thank-you to our dealer partners.”

For the third straight year, Kinsey’s Dealer Show returns to the Lancaster County Convention Center in the heart of downtown Lancaster from February 19th through 21st. Dealers are encouraged to register early to take full advantage of these exclusive offers and events — including hotel room discounts through 1/19/26.

Register today: https://kinseysinc.com/kinseys-dealer-show/#dealers

About Kinsey’s : Kinsey’s is a leading distributor in the outdoor industry, supplying firearms, ammunition, archery equipment, and outdoor products to dealers nationwide. Kinsey’s is committed to supporting dealer success through exceptional service, selection, and partnership.

Visit https://kinseysinc.com/new-accounts/ to set up your account.

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“Among the worthy accomplishments of many individuals and organizations, we are proud to recognize this year’s Impact Award recipients for their long and meaningful contributions to the archery and bowhunting industry,” Jeff Poole, ATA president and CEO, said.

ATA’s Impact Award Recipients

Marilyn Bentz | National Bowhunter Education Foundation

A former two-term board member of the Archery Trade Associations Board of Directors, Bentz currently serves as a Board of Director at the National Bowhunter Education Foundation since 1996 and executive director of the National Bowhunter Education Foundation since 2003, leading the global nonprofit’s mission to promote safe and responsible bowhunting through standardized education.

A respected leader in the archery industry, she previously served on the NBEF Board of Directors and has held board positions with the Archery Trade Association, the Archery Hall of Fame, and the Tree Stand Safety Awareness Foundation.

Bentz is the recipient of numerous industry honors, including the Fred Bear Achievement Award and IHEA’s Gladney Davidson Award. She was inducted into the Legends of the Outdoors Hall of Fame in 2005.

Her career began under the mentorship of archery innovator Chuck Saunders and evolved through leadership roles at several major archery and hunting brands.

Bentz’s business philosophy is profound in its simplicity. She identifies her philosophy as the “Think Factory” mentality; a skill acquired many years ago from her early mentor, Chuck Saunders. It is to provide solutions to existing problems and create niche markets that are economically satisfying to both the manufacturer and the consumer.

Barb Terry | TenPoint Crossbow Technologies

Terry’s archery career began with Hunter’s Manufacturing as a pro staff member in the fall of 1996. She then started attending NWTF Jakes and Women in the Outdoors events teaching kids as young as three, as well as adults, how to safely shoot crossbows.

In 2003, she took a full-time position at TenPoint Crossbow Technologies assembling crossbows and performing warranty repairs. Today, she is their trade show coordinator, a pro staff manager, and is in charge of customer relations, training, education, writing owner’s manuals, catalog copy, accessory instructions, and video scripts.

Terry has also authored articles for various magazines such as Horizontal Bowhunter, Woman Hunter and Crossbow Connection and was part of the committee that developed the ATA’s Crossbow Technician Program.

In the mid-2000’s, Terry started teaching special needs and physically challenged youth to shoot crossbows during deer hunts with Whitetail Heritage of Ohio. Over time, the organization expanded its mission to include first-time hunters and adults with disabilities.

Terry has been involved with the group longer than any other member, and the 2025 hunt marked her 20th consecutive year. In 2023, she was awarded the Conservationist of the Year Award.

Among her achievements, Terry was also the vice president of Ohio Hunt for Hope for eight years. The event includes a two-day deer hunt for special needs and physically challenged youth, ages 10-17.

To make sure everyone has equal access to these hunting opportunities, Terry brings most, if not all, of the equipment needed for the hunt.

As a board member for the National Bowhunter Education Foundation, Terry has prepared and presented specialized International Crossbow Education Program classes to certify instructors. She’s created courses for 4-H instructors in Ohio, treestand manufacturer members, veterans’ groups, and a crossbow education course to meet the Alaska state guidelines for their hunter education instructors.

Last year, Terry accepted a position with the newly formed nonprofit organization Teaching Our Traditions as an unpaid consultant and trainer. This group’s purpose is to preserve and honor cherished hunting, fishing and conservation traditions while simultaneously embracing their natural evolution to remain relevant and meaningful in a changing world.

About the Awards

The ATA Awards Program was created in 2020 to recognize individuals and companies that make significant contributions to the future of archery.

For more information about the ATA’s awards program, please contact Jennifer Mazur, ATA’s senior director of outreach and education, at jennifermazur@archerytrade.org or (507) 233-8139.

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The Supershow offers attendees an unparalleled opportunity to explore the latest bows, arrows, accessories, and hunting gear from top brands. Guests can participate in hands on demonstrations, attend seminars led by industry experts, and, newly added for 2026, compete in archery competitions such as the Rushmore Rumble and the S3DA Indoor Open. The event connects enthusiasts, manufacturers, and retailers in a dynamic, educational, and interactive environment. Mossy Oak, a leading brand in camouflage and hunting gear, will be in attendance, showcasing its latest patterns and products. Attendees can meet representatives, explore Mossy Oak brand partners’ merchandise, and gain insight into how the brand supports the hunting and outdoor community.

Event Tickets:
One-Day Pass: $25–$30
Two-Day Pass: $40–$50
VIP Experience: $450 (includes hotel, Fast Pass, swag, and Martin Bow drawing)
Kids 5 and under: Free
Kids 6–14: $10 with paying adult
Tickets are available for purchase online at archerytrade.org/tickets.

“The Supershow is an incredible opportunity for archery enthusiasts to experience the latest in our industry and connect directly with manufacturers and experts. We are thrilled to host such a dynamic event that brings the community together,” said the ATA Team.

“From hands-on demos to seminars led by top professionals, the Supershow is a must-attend for anyone passionate about archery or bowhunting,” the ATA Team added.

About the Archery Trade Association (ATA): The Archery Trade Association is a non-profit organization dedicated to promoting archery and bowhunting in North America. Through programs, events, and industry support, the ATA fosters growth, education, and community engagement, connecting consumers, manufacturers, and retailers.

To learn more about Mossy Oak, visit mossyoak.com, and to enjoy some of the latest outdoor and hunting-related content, download Mossy Oak GO at go.mossyoak.com.

The ATA Show is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack’s Prairie Wings, and Bonefish and Tarpon Trust.

Follow Mossy Oak on Facebook, Twitter, Instagram, Pinterest, and YouTube.

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The 2026 ATA Trade Show is set to bring a dynamic mix of innovation and proven excellence to the archery and bowhunting market. Dealers, retail buyers, and industry pros attending the show will see exciting new entrants alongside familiar names pushing product development forward. From cutting‑edge broadhead design to industry support systems and expanded product categories, this year’s show floor highlights the diversity and momentum within the sector.

One of the standout exhibitors this year is Slatra Broadheads (Booth 436), a company gaining attention for its focus on performance and flight consistency. Slatra’s broadheads are designed to offer shooters reliable accuracy and dependable penetration, providing a compelling option for pro shops and bowhunters looking for products backed by thoughtful engineering and real‑world performance characteristics.

Another exhibitor bringing fresh energy to the show is Gearfire (Booth 856). While known for its e‑commerce and retail technology solutions tailored to outdoor sports dealers, Gearfire’s presence at ATA highlights the expanding role of technology in archery retail and dealer support. Their platform helps pro shops and outdoor retailers manage sales, inventory, and online storefronts with streamlined tools that make it easier to offer broad archery assortments from trusted suppliers.

Versa Outdoors (Booth 1836) is also on the map this year. With products and accessories designed to serve active outdoor enthusiasts, Versa Outdoors’ exhibit underscores the growing convergence between traditional archery gear and broader outdoor performance and utility solutions. Their offerings appeal to a wide range of customers and provide dealers with additional merchandising opportunities.

While these newer or rediscovered names bring fresh perspectives, the ATA Trade Show remains home to many industry staples with deep roots and broad influence. Long‑established companies like FeraDyne Outdoors and its portfolio of leading archery brands will be on the floor showcasing their latest innovations. FeraDyne’s product ecosystem spans from targets and accessories to broadheads and release aids, and the company frequently integrates pro staff appearances and special promotions into its show presence, giving attendees opportunities for expert interaction.

In addition to individual brands, the New Product Launch Showcase continues to be a highlight of the ATA experience. This annual event recognizes cutting‑edge products across categories—bows, broadheads, accessories, and technology—with awards that can influence buying trends for the year ahead. In past shows, winners have included standout new bows, advanced mobile shooting tech, and innovative accessories that redefine utility and performance.

Ultimately, the 2026 ATA Trade Show brings together a cross‑section of innovation, established excellence, and dealer support services. Whether it’s discovering the latest in broadhead design with Slatra Broadheads, seeing how e‑commerce platforms like Gearfire empower retail growth, exploring outdoor performance products from Versa Outdoors, or connecting with wildlife‑oriented brands like Apple Cracker Deer Feed, attendees will find plenty to explore. Add the dependable presence of industry leaders and the energizing spotlight of new product showcases, and this year’s show is shaping up to be a must‑attend event for anyone in the archery market.

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Delta McKenzie Targets is gearing up for an exciting week at the ATA Trade Show, and you won’t want to miss it! Visit booth 317 to see the full lineup of their durable, high-performance archery targets. From long-time favorites to innovative new designs, Delta McKenzie Targets delivers quality and reliability that bowhunters and pro shops trust.

This is the perfect opportunity to see products up close, get hands-on experience, and speak directly with the Delta McKenzie Targets team. Whether you’re a dealer looking for the latest inventory, an industry partner exploring new solutions, or a bowhunter wanting top-notch targets, booth 317 is the place to be.

Check out all the products ahead of time at Delta McKenzie Targets and make your plans to stop by the show. Don’t miss your chance to connect, learn, and explore everything Delta McKenzie Targets has to offer.

Mark your calendar—booth 317 at the ATA Trade Show is the destination for quality, innovation, and archery excellence!

Learn more at https://dmtargets.com/

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Indianapolis, IN — January 6–10, 2026 — Last Chance Archery (LCA), a veteran-owned, family-run manufacturer of precision archery presses and tuning tools, will be exhibiting at the 2026 ATA Trade Show and Archery & Bowhunting Supershow in Indianapolis. Attendees can find LCA at Booth #427 inside the Indianapolis Convention Center throughout the week.

With more than 20 years of American manufacturing experience, Last Chance Archery will offer hands-on product demonstrations, show-only deals, and educational sessions designed for dealers, retailers, and archers alike.

—

Show Schedule & Who Should Attend

ARRO Hot Show – Tuesday, January 6

For ARRO Members

LCA will kick off the week at the ARRO Hot Show, offering exclusive ARRO member pricing and early access. 

ATA Trade Show – Wednesday & Thursday, January 7–8

For Dealers & Industry Professionals

Dealers are invited to stop by Booth #427 to:

* See live demos of LCA’s flagship bow presses and tuning systems

* Learn about new product releases and updates

* Discuss dealer programs and 2026 opportunities

* Take advantage of the ATA show-only dealer specials

Archery & Bowhunting Supershow – Friday & Saturday, January 9–10

Open to Archers & Consumers

Consumers can experience LCA tools firsthand with:

* Live product demonstrations

* Hands-on testing with industry-leading tuning equipment

* Show-only pricing on select products

* Direct access to the LCA team for setup and tuning questions

—

Educational Events Featuring George Ryals IV (GRIV)

Throughout the week, Last Chance Archery’s own George Ryals IV (GRIV) will host educational sessions focused on tuning, setup, and real-world archery performance.

Seminar

Wednesday, January 7 | 7:30–8:30 AM

Room #138

An in-depth seminar covering tuning fundamentals, consistency, and precision—ideal for both dealers and serious archers.

Coffee Talks

Thursday, January 8 | 1:30–2:30 PM

Friday, January 9 | 3:00–4:00 PM

Coffee talk area on the show floor

Casual, interactive discussions where attendees can ask questions, see tools in action, and learn practical tips directly from GRIV.

All sessions are designed to be informative, approachable, and applicable, whether you’re tuning bows in a pro shop or in your own garage.

—

Meet & Greet Events (LCA Booth #427)

George Ryals IV (GRIV) 

Wednesday, January 7 | 1:00–2:00 PM

Thursday, January 8| 10:00-11:00 AM

Dave Poteat (Hunter TV Show Host and Outdoor Professional) 

Thursday, January 8| 1:00-2:00 PM

—

What to Expect at the LCA Booth

* Live demos of American-built bow presses and tuning tools

* New product highlights and recent releases

* Hands-on interaction with LCA’s complete tuning ecosystem

* Show-only deals available all week long

* Meet the team behind the tools trusted by archers nationwide

—

About Last Chance Archery

Founded in Georgia and built on precision, durability, and American craftsmanship, Last Chance Archery designs and manufactures professional-grade bow presses and tuning tools used by archers, pro shops, and manufacturers across the country. As a veteran-owned, multi-generation family business, LCA remains committed to building tools that deliver consistency, safety, and performance.

—

Event Details

Indianapolis Convention Center

January 6–10, 2026

Booth #427

Follow Last Chance Archery on social media for live updates throughout the show.

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This expanded lineup, happening during ATA Show Week, brings together industry professionals, bowhunters, target shooters and archery enthusiasts for a multi-day celebration packed with energy, innovation and opportunity. 

Jan. 7-8: ATA Trade Show
The ATA Trade Show returns in a two-day format, remaining a member-only B2B event designed exclusively for archery and bowhunting industry professionals. Attendees will have access to new product launches, show-only pricing and promotions, face-to-face networking opportunities, educational sessions and more. Register now.

Jan. 9-10: Archery & Bowhunting Supershow
Tickets are on sale now for the all-new Archery & Bowhunting Supershow, bringing together archery and bowhunting enthusiasts from across the country. Attendees will have the opportunity to test new gear on the shooting lanes, meet industry personalities and influencers, and explore the year’s newest products from top brands in a one-of-a-kind show floor environment. Get your tickets.

Jan. 9-11: Rushmore Rumble Tournament
Backed by growing interest and national attention, NFAA’s Rushmore Rumble indoor archery tournament will be held alongside the Supershow immediately following the ATA Trade Show. Open to target archers of all levels, this high-energy competition adds excitement to an already-packed Show Week. Registration opens August 9. 

Press registration is also open at no cost for qualified media professionals covering the archery and bowhunting industry. Apply for press credentials at: archerytrade.org/press

Don’t miss your chance to be part of the archery industry’s biggest week of the year.

For exhibitor information, media inquiries or sponsorship opportunities, contact info@archerytrade.org.

Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

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Elite’s return highlights the growing excitement and renewed energy in the archery and bowhunting industry as the ATA Show evolves into a nearly week-long celebration, with the addition of the Archery & Bowhunting Supershow and the Rushmore Rumble archery tournament.  

“2025 was our first time back to the Show in a few years,” Darrin Chrisenberry, pro staff coordinator for The Outdoor Group, said. “The response to us being there was sensational. We are looking forward to the 2026 Show, especially with the addition of the Archery & Bowhunting Supershow and the Rushmore Rumble. They should all be great events!”

The ATA Trade Show, the largest archery-only trade show in the world, remains the cornerstone of the week, taking place Jan. 7-8. It’s the top meeting place for manufacturers and retailers to reconnect, conduct business and debut the year’s newest products. 

PSE is another one of many companies significantly expanding their presence at the Show with the addition of the Archery & Bowhunting Supershow, held Jan. 9-10, immediately following the ATA Trade Show. Open to the public, the Supershow gives attendees an exclusive first look at the hottest gear of 2026, hands-on product demos and the chance to connect with industry pros. 

“PSE is excited for the 2026 ATA Show and the new additions, including the Archery & Bowhunting Supershow and the Rushmore Rumble tournament,” Dan Hawk, with PSE Archery, said. “We believe these enhancements will significantly elevate the overall experience for dealers, consumers and manufacturers alike.”

Running alongside the Supershow is the Rushmore Rumble, a national archery tournament hosted in partnership with the National Field Archery Association. Held Jan. 9-11 at the Indiana Convention Center, the tournament is open to both competitors and spectators, adding excitement to the Archery & Bowhunting Supershow floor. 

Booth space selection has just wrapped up for returning exhibitors and is now open to all companies looking to reach both retailers and archery enthusiasts—across two events, under one roof, over four exciting days. 

Questions about reserving a booth space? Contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.

Event registration and ticket sales open July 15. To learn more, visit atashow.com.

Serving our members since 1953, the Archery Trade Association is the leading organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA works to increase the recruitment and retention of new, current and once-active archers and bowhunters, while serving as a driving force in defending, educating and lobbying for the greater good of the industry and sport. The ATA preserves and promotes archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The ATA owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

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The industry-renowned trade show will continue to offer dealers exclusive deals, great savings, and amazing giveaways throughout the show, making 2025 your year to thrive!

Attendees of KDS25 will have the opportunity to network with over 250 firearms and archery brands including Easton, TenPoint, FeraDyne, Swhacker, Tactacam, and Elevation. As Kinsey’s largest event of the year for networking and incredible deals, it remains a margin maximizing event dealers can’t afford to miss!

Dealer registration for the show is now closed as of Friday, February 7th, 2025.

Registration is restricted to dealers who have a registered Kinsey Account. New dealers can attend the show, but must first apply by downloading the application at Kinseysinc.com (https://kinseysinc.com/new-accounts/).

For more information on KDS25, visit their website at kinseysinc.com/dealer-show/

About Kinsey’s Inc.:

Kinsey’s continues to evolve and add more business facets to strengthen the outdoor retailer. The ability to distribute FFL items, alongside their vast archery assortment, will offer customers the capability to utilize Kinsey’s two-warehouse network to stock their shelves with an even more versatile selection. Carrying items from more than 600 industry-leading brands, in-stock, and ready-to-deliver, the company offers domestic and international retailers a wide array of products and services, including a 1000-page catalog, an online ordering system, a renowned custom-fletching program, and more. The company also owns innovative consumer brands including Alpine Archery, BlackHeart, Elevation, Fin-Finder, and October Mountain Products.

For more information, please contact us at 800.366.4269 or visit KinseysInc.com.

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