The Pro Shop TechXPert is responsible for guiding our customers throughout their visit from greeting to close of service. Customer interaction will include but not be limited to: escorting customers to archery products; providing advice on product selection; bow set-up, tuning and repairs; advice on shooting form and safety; and processing payments. Maintain active and dynamic knowledge of archery products in inventory.

We offer a full benefit package which includes: Medical with $500 Deductible; Dental; 401K with 3% Contribution and Profit Sharing; Paid Vacation; Paid Holidays; Life Insurance; Short Term & Long Term Disability Insurance; Employee Discount

Resumes may be submitted to HR@Lancasterarchery.com. To learn more about our employment opportunities please visit our home site at http://www.lancasterarchery.com/employment

The post Lancaster Archery Supply Offers Multiple Employment Opportunities appeared first on Inside Archery Archery Newsfeed.

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

Primary Responsibilities:
· Writer for Archery360.com and Bowhunting360.com, as well as ArcheryTrade.org.
· Research and write approximately 6 articles per week, as assigned by website editor(s). Must be a self-starter, willing to independently research and analyze information and interview sources to craft content into a compelling article
· Craft compelling lifestyle, how-to and entertainment-based content that supports the ATA’s goal of using these consumer sites to drive traffic to its member’s stores and products
· Research new story ideas and contribute article suggestions to editorial team

Secondary Responsibilities: 
· Secondary editor for ATA’s websites and program materials
· Serve as backup editor when primary copy editor is unavailable for work, editing articles and program content written by other staff members

Qualifications:
· 2+ years of professional writing experience, whether as a freelance writer, journalist, public relations practitioner or digital content creator
· Understands and stays current in knowledge of writing best practices and emerging trends in digital content
· Technical knowledge of archery and bowhunting
· Ability to translate technical knowledge into information that’s easy for beginners to understand
· Understands SEO best practices as they relate to photo selection and photo preparation for digital publishing
· Strong copy editing skills and working knowledge of AP Style
· Willingness to travel (approximately 3-4 times per year)
· Exceptional organizational and communication skills
· Degree in journalism, communications, writing, literature, or related field of study
· Willingness to accept and incorporate constructive criticism and coaching
· High level of attention to detail
· Initiative and an ability to work both independently and collaboratively
· Proficiency in general office software programs
· Willingness to learn to use Trello and Evernote
· Flexibility in working in a small group environment
EMAIL COVER LETTER, RESUME, THREE WRITING SAMPLES, & REFERENCES WITH COMPLETE CONTACT INFORMATION BY DECEMBER 1, 2016 TO:
Teresa Johnson
teresajohnson@archerytrade.org
No phone calls, please.
Incomplete applications will not be reviewed. 

The post ATA Seeks Digital Content Specialist appeared first on Inside Archery Archery Newsfeed.

For many families, the holiday season is all about spoiling the children. Having a large stock of children’s equipment for all ages and skill levels is a great way to provide gift options for all sorts of young archers. Models good for 4-7 year olds are Bear Archery’s 1^st Shot longbow, Scout compound or the Goblin recurve. They are sold in kits starting at $15-$30, and include arrows, finger tab, arm guard, and a target. For children eight-years-old and older there is the $65 Bear Archery Brave, or Bear’s Flash shoot-through-riser/Whisker-Biscuit-equipped recurve for 5- to 10-year-olds. There is also the Bear Warrior adjustable compound for kids 11 and older. Although the main focus of these kids bows are Bear specific, there are many other great manufacturers that carry kid’s bows such as: Barnett, PSE, Mission, and Parker. The kids that have been shooting for a while and need an upgrade may be looking for models similar to the Mission Archery Menace, Diamond Archery’s Atomic and Infinite Edge Pro, Parker’s Lightning, and Bear Archery’s Apprentice 3, which all range from $250-$300. These packaged bows are common big sellers during the holidays.

Packaged bows that come with additional equipment are great gift ideas for youth or beginner bowhunters. Bow packages come in all sorts and sizes, so be sure to have them ranging for multiple ages. There are always young archers wanting to get into hunting, or adults that want to try the sport, but do not necessarily want to buy all of the equipment because that can get pretty pricey for beginners. These bows are still great quality and compare to the high-end bows with differences on a minor scale. Some great packaged bows include: Bear Archery’s Cruzer and Cruzer Lite RTH (ready to hunt) compounds, which come with a sight, whisker-biscuit arrow rest, a wrist sling, and a quiver; PSE Archery’s Stinger X RTH and Fever RTH, which are highly adjustable and shoot very nicely; the Mission Archery Craze II and Menace II, which come in a few different kits; and Hoyt’s Ruckus.

You also can’t forget about those hardcore bowhunters that are consistently looking for new upgrades for their equipment. The holidays justify big spending for many, and holiday sales targeted at these hunters or their spouses can help clear out this year’s bows before the new ones start shipping after the ATA Show in January.

Equipment that needs to be regularly replaced should be central in your thinking. Have a wide variety in stock and make sure they’re front and center. This is the perfect season for people to buy these “stocking stuffer” items on a whim. It’s wise to make these items highly visible to accommodate scrambled, last-minute shoppers. The appearance of your shop is a big deal for many shoppers. Making it easy for the incoming customers is crucial to increasing revenue. If the shop is disorganized, it can be difficult for people to find what they need. A good way to achieve this would be by setting up signs that read, “Gifts for Her,” or “Gifts for Him,” or maybe even “Stocking Stuffers” to lead the customers in the right direction. Decorating the inside, setting lights up on the outside, and encouraging employees to spice up their wardrobe in spirit of the holidays can be exciting for shoppers. Other options to lure people into your shop could be hiring a professional sign twirler, radio ads, or newspaper ads.

Special promotions and deals are highly popular over the holidays. Consider offering special classes, putting a deal on Groupon, or providing special promotions for different products. The magic number seems to be $400, so offer deals on classes or coupons when a customer spends this much or more. Offer a trial beginner’s class for customers who buy packaged or beginner bows. People are looking for the best possible deals for their money. This would give them the opportunity to get “more” than what they are paying for.

To keep up with the shopping frenzy, keep stock of a wide variety of products that could catch the eye of all kinds of archers. Not only should you have speed-bows and brand new product launches, but it is important to keep up with the children, beginner, and recreational archery equipment. People are going to be looking for open options, and your job is to provide that. The holidays are big revenue months, and you do not want to miss out on lost opportunities. Be prepared, and catch the big bucks this season has to offer.

The post Archery Gear: Holiday Sales appeared first on Inside Archery Archery Newsfeed.

The Archery Trade Association (ATA) is seeking a Director of Retail Programs. The position description and application information are as follows:

Position Title: Director of Retail Programs

Supervisors: Senior Director of Trade Show and Membership and Senior Director of Education and Outreach

Percent of Time: Regular, Full Time, Exempt

Position Summary:

The Director of Retail Programs will be responsible for implementing the Retail Growth Initiative (RGI), a comprehensive set of business and program tools to help retailers improve profitability, increase efficiencies, engage new customers, and maintain and grow relationships with existing customers. The Director of Retail Programs will also manage the Retail Council, a committee of member retailers that addresses industry issues and will develop and implement programs that help retailers become more profitable businesses that effectively recruit, retain, and reactivate archers and bowhunters.

---

Responsibilities:

• Develop and implement a strategic plan for RGI.
• Identify obstacles and trends in the archery and bowhunting industry that directly impact retailers and identify solutions that can either be addressed through RGI and/or the Retail Council.
• Create program participation criteria by analyzing market and demographic data.
• Align RGI’s activities to member retail business strategies, goals and store environments.
• Identify the most relevant and appropriate format/platform for content and educational components to ensure member engagement.
• Implement retail business solutions with member service providers.
• Evaluate current learning components and develop new components.
• Present information in a way that is meaningful to ATA’s retail members.
• Facilitate the Retail Council and ensure RGI reflects the thoughts and decisions of the Retail Council.
• Develop metrics and analytics that are meaningful to the archery and bowhunting industry and that will lead to informed program decisions.
• Analyze and improve the effectiveness and efficiency of RGI and the Retail Council.
• Drive retail service excellence through RGI tools.
• Stay up-to-date on new and emerging technologies and programs that will continue to meet the needs of our members.
• Design and present learning as a process that engages members in a variety of ways over time through formal and informal channels.
• Meet the needs of a non-tech savvy member-base through traditional educational methods.
• Meet one-on-one with member retailers to identify individual challenges and needs.

Qualifications:

• Bachelor’s degree in business or related field.
• Retail experience required.
• Retail leadership experience required.
• Strong facilitator able to work with groups to develop decisions, plans and processes that improve retail businesses.

• Effective communicator capable of blending creative expression and critical analysis in making compelling recommendations.
• Strong strategic, leadership and management skills with a strong focus on results.
• Demonstrated analytical skills.
• Exceptional organizational and communication skills.
• Understanding of sales and marketing initiatives as they apply to retail businesses.
• Experience with nonprofit organizations.
• Initiative and an ability to work both independently and collaboratively.
• Ability to organize and prioritize work to meet multiple deadlines.
• Proficiency in general office software programs.
• Team orientation and skills working in group activities a must.
• Flexibility in working in a small group environment.
• Ability to work from a remote network when necessary.
• Willingness to travel.
• Commitment to growing archery and bowhunting.

Compensation package is commensurate with experience and includes a full benefits package with 401K. ATA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.

Submission Procedure: Please submit a resume, cover letter, full contact information, and three references to kellykelly@archerytrade.org. Submissions without full contact information and cover letters will not be reviewed. Please list: Director of Retail Programs in the subject line.

The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. It is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.

For more information about us, please go to www.archerytrade.org.

The post ATA Seeks Director of Retail Programs appeared first on Inside Archery Archery Newsfeed.

The independent contractor must also be willing to spend a majority of time on the road traveling to and working directly with Hoyt accounts with a strong desire to win business and establish long-term customer relationships.

Hoyt Archery is a top-of-the-line brand with year-round products, competitive commission structure and high-quality informational materials to help support both sell-in and sell-out.

All interested candidates send resume to resume@hoyt.com.

The post Hoyt Archery Seeks Independent Rep for Eastern US Region appeared first on Inside Archery Archery Newsfeed.

“Chris is the kind of person every organization seeks to have onboard,” says Michael Lundeen, National Director for S3DA. “His passion for archery and his work ethic are going to be a huge asset for S3DA and we consider ourselves to lucky to have found him.”

Born in the Blue Ridge mountains of western North Carolina, Chris started hunting deer at the age of 12. He had my first bow at 15 and chasing whitetail with archery equipment grew into a passion that has brought him into his 35th year anxiously waiting for opening day. Chris owns a photography business as well as being a cameraman for Full Draw Adventures.

“Mentoring and encouraging kids any way I can, is something I have come to enjoy. Scholastic 3-D Archery has offered me the opportunity to share with kids my life long passion for archery. The opportunity for these kids to create new relationships, strengthen the ones they already have and get outdoors is a winner in my book. When you throw in scholarship opportunities for top performers that S3DA provides, how could I not accept this amazing opportunity?”

Started in December 2012 by the Scholastic Archery Association, S3DA has grown exponentially as a next step program to follow introductory programs offered as part of 4-H or the National Archery in Schools Program. S3DA addresses the need for a program to bridge beginning target archery experience and more advanced activities such as 3-D shooting and bowhunting. The program currently operates across the United States with hundreds of certified coaches serving thousands of young archers, grades 3–12.

For more information on S3DA membership, go to their website or send them an email.

The post Chris Jones Named SC Coordinator for Scholastic 3D Archery appeared first on Inside Archery Archery Newsfeed.

Given Plano Synergy’s enviable market position, exceptional leadership, high-quality products and deep-rooted hunting and fishing culture, this position would be a great catch for the candidate with the right interests, dedication and skills.

“The feeling of fulfillment we experience after a hunt or a day on the water comes from a variety of factors,” says Plano Synergy Vice President of Marketing, Pete Angle. “It flows from the excitement of knowing what you’re after and the satisfaction of being fully prepared, but it also stems from the camaraderie of good company, a rewarding environment, and being outfitted with the right gear.

Plano Synergy Pursues Key Marketing PositionThese are the things that drive our passion, and they’re why we go back time and time again,” Angle continues. “Working in Plano Synergy’s Marketing Department is really similar. To feel passion for your work, you need people and products you believe in, and the satisfaction in knowing that all the tools are in place to bring success. That’s what this marketing position represents.”

While passion is a plus, proven skills and experience are a must for anyone hoping to reel in this trophy job. The full details of the position, including job description, job requirements, minimum qualifications and experience and application procedures, are available at: https://planosynergy.hua.hrsmart.com/hr/ats/Posting/view/152/0/15

The post Plano Synergy Pursues Key Marketing Position appeared first on Inside Archery Archery Newsfeed.

ROCHESTER, NY

Dead Ringer, a leader in tritium tactical night sights, archery broadheads, universal front and rear shotgun sights and multiple hunting accessories, was founded in 2011 and headquarters in Rochester, NY under Dead Ringer Hunting LLC.

The post Dead Ringer Hires Michael Galloway As Vice President of Sales appeared first on Inside Archery Archery Newsfeed.

We are seeking candidates in various fields – including sales, marketing and key accounts positions. Candidates must be dynamic individuals with the ability to develop new opportunities for our retail partners. Candidates should possess excellent communication skills, passion for the outdoors, strong organizational and interpersonal skills, flexibility and creativity. Must be highly motivated, assertive, and have the ability to work independently.

To apply, please send resume and cover letter to Human Resources.

About Outtech Inc.

Established in 1989, Outtech Inc. is one of the outdoor industry’s leaders in sales and marketing and maintains a portfolio of brand leaders across the categories they represent. The company already has a strong group of over 80 industry specialists spread across multiple divisions and continues to grow.

The post Outtech Seeking Candidates in Various Fields appeared first on Inside Archery Archery Newsfeed.

If you have ideas about what the ATA should do, then you need to join the ATA Board of Directors. You can directly impact the ATA Trade Show, strategies used by ATA to invest in archery programs and facilities, efforts to maintain and protect bowhunting and ongoing work with state and federal government officials and agencies. 

“Serving on the Board requires extra work and commitment, but you can make a difference,” said Jay McAninch, ATA president/CEO. “ATA Board members participate in decisions that affect many segments of the archery and bowhunting industry, including ATA memberships, the annual ATA Trade Show, community archery projects, ATA rules and regulations, and relationships with other industries and government agencies.”

About the Board of Directors

Composition

The ATA Board of Directors is made up of 12 elected regular members and 6 appointed members: 3 independent retailers, 2 mutichannel retailers and 1 sales representative.

Qualifications

All companies that are regular members may nominate their CEO or someone on their leadership team for election to the ATA Board of Directors. Although individuals are elected to the Board, individual companies are the Board member and each company gets one vote.

The individual elected to the Board acts on behalf of their company and companies may have more than one employee participate in ATA activities. In addition, if an elected individual leaves a company, then the company retains the Board seat and can name a new representative to serve out the term.

The Election

This election will fill three positions. Election is conducted by mail, and the election ends on March 1, 2016.

Terms and Obligations

Terms are 4 years in length, and Directors pay the expenses associated with their service, which generally involves attending Board meetings in April and June as well as a meeting at the ATA Trade Show. Directors elected will serve from April 1, 2016 and serve through March 31, 2020.

Nominees Must

1. Submit their Name, Regular Member Company Affiliation and Contact Information.
2. Agree in writing to stand for election.
3. Download and complete the board election biographical form and submit by December 31, 2015. The form can be downloaded here.

Send materials via e-mail, fax or mail using the contact information below.

Kelly Kelly
PO Box 70
New Ulm, MN 56073
Phone: (866) 266-2776, Ext. 6
Email Kelly Kelly

If you have any questions or concerns, please contact Kelly Kelly at (866) 266-2776 x 6 or email her.

The post Make a Difference: Serve on the ATA Board of Directors appeared first on Inside Archery Archery Newsfeed.