Rackology is a scientifically formulated, all-in-one deer supplement/attractant created by biologist Jason Obermiller and agronomist Eric Fitzgerald. Rackology produces one of the highest-quality, premium deer nutritional products on the market. These products are scientifically researched and formulated by Obermiller and Fitzgerald whose combined knowledge of deer, wildlife, and science were the perfect storm for innovation on the supplement/attractant front. ​

RACKOLOGY Premium Long Range Attractant & Supplement

​• Superior Long Range Attractant
• Premium Ingredients
• Powerful Aroma Deer Crave
• Promotes Antler Growth
• Keep Deer on Your Property all Year Long
• Scientifically Blended for Maximum Efficiency

RACKOLOGY SANCTUARY Bedding Zone food plot blend:

• Produces that perfect bedding area for mature bucks, keeping them on YOUR property
• Establishes a tall buffer zone for deer to feel safe and to keep them centralized
• Blended with the perfect ratio of brassicas and clover to establish a protein rich food source in the bedding area
• Utilizes the superior bedding & cover quality of Egyptian Wheatgrass
• Seeding this around the perimeter of an existing food plot will provide your deer with a safe and secure “Sanctuary” throughout the growing season

RACKOLOGY BRASSICA MIX Staging Zone food plot blend:

• Grow, attract, & hold mature bucks on your property even after the first frost
• Easy to establish, fast to develop with vigorous regrowth
• Exclusively designed for superior late season attraction with highly palatable forages
• No heavy equipment needed, perfect for those “hard to access” plots
• Annual Ryegrass for early forage while brassicas grow
• Supply your deer with high quality protein throughout the entire growing season

RACKOLOGY PLOT 365 Feeding Zone food plot blend: 

• Highest quality perennial clover and chicory seed for successful establishment
• Rich with antler building protein and other key nutrients that deer crave
• Lasts up to 5 years on a single seeding and handles heavy grazing pressure
• Extremely heat, drought, & disease tolerant; performs well on a wide range of soil pH
• Plant in the spring or fall to hold deer year-round
• Makes a high protein “stand alone’” food plot or as a supplement to a small grain plot

RACKOLOGY Fertilizer & Supplement food plot fertilizer/supplement:

• Supplement your deer through your food plot with our proprietary fertilizer, NOT just your normal NPK fertilizer!
• Chelated macro and micro nutrients to increase availability to the plant for a longer period of time, unlike spray on nutrients
• Improves soil structure for better aeration and water movement
• Stimulates beneficial microorganisms to improve long-term soil pH
• Especially effective on sandy soils
• Scientifically designed for better plant availability and earlier nutrient uptake

RACKOLOGY Premium Vitamin / Mineral Concentrate:

• Superior attractant
• Superior chelated fitamins and minerals for maximum absorption
• Scientifically blended / specific ratios for maximum efficiency
• Yucca shidigera for even greater absorption and rumen health
• Dramatically increase herd health, immune system, and reproduction

Learn more by visiting their website.

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Midland, Michigan —

The Rack One Whitetail System is the brainchild of Chris and Casey Keefer: hunters, outdoor enthusiasts and hosts of fan favorite shows like Outdoor Channel’s Dropped and Rival Wild on the Sportsmen Channel. Combining their passion for hunting with their land management background, the brothers developed Rack One as a systematic process to grow trophy racks and improve herd health from year to year.

“There’s nothing quite like the Rack One Whitetail System on the market,” said Chip Hunnicutt, Director of Marketing for Arcus Hunting. “It’s exciting to partner with the Keefer Brothers to create an innovative system specifically designed for hunters to use throughout the year. The minerals give the deer what they need, while the attractants help the hunters get what they want.”

Rack One consists of three different phases: Grow, Scout, and Hunt. The Grow Phase includes Thrive and Xcellerator, which provide necessary minerals to support antler growth 365 days a year. The Scout Phase features Amped, a premium whitetail attractant that can be used as a stand alone product all year round. The final phase of the system— the Hunt Phase— includes Rut Fuel, a premium whitetail attractant intensified for the hunting season. The product packaging has a useful diagram to show consumers when each phase takes place and what product to use over the course of a year.

“We created this product based out of necessity,” said Chris Keefer. “If someone is looking for magic in a bag to attract a deer, or if someone is looking to grow big deer all year, Rack One is for them. It’s for every type of whitetail hunter. We studied whitetail to create this product, and we’ve seen it work time and time again. ”

For more information on the Rack One Whitetail System, visit arcushunting.com.

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Lethal DIRT X3 uses a natural dirt scent that acts as a cover scent and attractant combined with Lethal’s patented human scent elimination technology. It comes with Lethal’s patented Boost Activator that, when added to the mix, provides ninety days of powerful human odor elimination effectiveness just as their original Field Spray does.

Learn more at lethalproducts.com.

Scent Web offers a scent wick plus scent all in one that reactivates when moistened by rain and/or humidity. Hunters have the ability to disperse scent from up to 10 feet away to reduce the risk of adding human odor to the environment. Up to 20 uses per bottle. Currently offered in Scrape Venom, She-Heat, and She-Duction with these additions coming soon: Elk She-Heat, Hog She-Heat, Sweet Corn, Vanilla Acorn, Apple, and Smokey Bacon.

Learn more at gsmoutdoors.com/hme/

The Heated Hunts Electronic Heated Scent Dispenser keeps liquid hunting lures from freezing while it dispenses through the wick. The Scent Dispenser can be hung on a tree branch or placed right on the ground. It includes two wicks, a battery pack (batteries not included), weather-proof LED power switch and a 1-ounce scent reservoir. It’s also made in the USA.

Learn more at heatedhunts.com

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