Stryker Crossbows, a division of Bowtech Archery, introduces a new logo and tagline: Speed. Strength. Stryker. With this new branding strategy, the company hopes to convey its quest toward ultimate hunting power and performance as well as a commitment to technical advancement and forward thinking.
The new Stryker logo features a large green “X” with “Stryker Crossbows” in bold, black letters across it. Beneath the logo is the company’s new tagline, “Speed. Strength. Stryker.”
“At Stryker, we exist to innovate for the cutting edge hunter,” said Ryan Hawkins, product marketing manager for Stryker. “Our consumers demand an edge against their prey and that is why we push the boundaries in terms of technological innovations.
“The new icon better reflects the modern, take-no-prisoner values of the brand while appealing to a market that is starved for a refreshing, innovative hunting crossbow,” Hawkins continued. “This repositioning strategy connects with the advanced crossbow fanatic, and resembles high performance innovation. We believe the new tagline articulates our differentiation and fearless branding shift towards being a more predominate leader in crossbow technology.”
The new brand will appear on all new products and marketing materials beginning in July.
For more information, visit strykerxbow.com.
