Archery Trade Association Announces Retirement of CEO & President Jeff Poole
NEW ULM, Minn. — The Archery Trade Association (ATA) today announced that CEO & President Jeff Poole will retire on January 31, 2027, concluding five years of transformative leadership at…
Browning Continues as a Whitetails Unlimited National Sponsor
Browning is continuing as a Whitetails Unlimited national sponsor, announced WTU President Jeff Schinkten. “Browning is a household name in the firearm and outdoor industry, and we are grateful to…
No Compromise. No Excuses. Drury Outdoors Renews With Victory Archery For A Sixth Season
In the high-stakes world of professional bowhunting, there is no margin for error. When you are putting giant whitetails on the ground for millions of viewers, the arrow you shoot…
Heartland Bowhunter Secures A Sixth Season With Victory Archery: Unyielding Precision For The Ultimate Encounter
In the unforgiving timber and cinematic high-definition world of Heartland Bowhunter, there is no room for second-guessing equipment. When the cameras are rolling and a mature whitetail steps into the…
IBO Announces Presidential Leadership Transition, Bryan Marcum Retires
The International Bowhunting Organization (IBO) announces an important leadership transition as longtime President Bryan Marcum retires following 14 years as President, with Ryan Bass assuming the role of President. Bryan Marcum —…
World Archery Indoor World Series Joins ATA Show Week ‘27
NEW ULM, MN — ATA Show Week will add another level of competition in 2027 with the addition of the Hyundai Indoor World Series, turning the NFAA Rushmore Rumble into…
Real Hunts. Real Pressure. Real Performance: Midwest Whitetail Partners With Victory Archery
Whitetail hunting does not care about excuses. The wind shifts. The deer move late. The shot window closes fast. After months of scouting, hanging stands, reading sign, and waiting for…
Bear Archery Launches Paramount and Paramount Pro, Built for the Competition Line
EVANSVILLE, IN (August 21, 2026) — Bear Archery, an industry leader in archery innovation and craftsmanship for nearly a century announced the launch of the new Paramount and Paramount Pro,…
Whitetails Unlimited Awards Over $500,000 to Shooting Sports Organizations
Whitetails Unlimited announces its involvement in National Shooting Sports Month, in partnership with the National Shooting Sports Foundation (NSSF). Whitetails Unlimited continues to be a strong advocate for the preservation…
GlenDel Targets Joins as a Whitetails Unlimited National Sponsor
WTU President Jeff Schinkten announces that GlenDel Targets, makers of 3D targets, has joined as a Whitetails Unlimited national sponsor. “GlenDel Targets offers high-quality targets for both bow and crossbow…
GSM Outdoors Celebrates Induction of Paul Butski Into The Legends of The Outdoors Hall of Fame
IRVING, TX – August 2026 – After decades of championing conservation and making significant contributions to the future of the outdoor industry, longtime GSM Outdoors staff member Paul Butski has…
Innovation Is More Than an Idea: It’s How Last Chance Archery Was Built
A common definition of innovation is “a change made to an existing product or idea.” Few descriptions better capture the story of Last Chance Archery (LCA), a company that has…
