We sat down with Randy Graber, owner of Custom Archery in Superior, Wisconsin, for an honest look behind the counter of one of the area’s go-to archery shops. In this conversation, Randy walks us through how he got his start in archery and bowhunting, the story behind building Custom Archery, the gear and brands he stands behind, how he’s using Bowtackle to run and grow the business, and plenty more.
Whether you’re a seasoned bowhunter or just getting into the sport, Randy’s take on archery – and on what it takes to run a true local pro shop – is worth every minute.
In the need to upgrade your archery equipment this year? See what Custom Archery (and other shops!) have on Bowtackle today.
