New Ulm, Minnesota – The ATA finalized and published results for the Q4 ATA Retail Trend Tracker Survey in a report that’s free to ATA members and available to nonmembers for a fee. The exclusive quarterly report helps industry members make critical business decisions, crucial to increasing profits and growing archery sports.
The ATA compiles the data and sends key takeaways from each survey to its members, who can download the reports for free through the ATA’s Resource Library in their ATA member dashboard.
FYI to ATA members: As of March 1, the ATA switched platforms for its member dashboard. Because of the switch, all members will be required to create an account through the new portal. If you need help with the transition, please contact ATA’s Kim Watson at kimwatson@archerytrade.org.
Nonmembers can buy the quarterly resources for $250 each or pay $450 for all the survey data in a year. Click the links below and follow the checkout prompts to receive the documents:
About the Survey
A statistically significant number of ATA retail members were chosen in each region to provide information on overall sales, types of sales, and customer demographics. In addition, open ended questions on what consumers are talking about and challenges and concerns owners are facing provide insight into the current retail environment. The results from this survey are presented nationally as well as regionally and can be compared to the previous quarter to help identify trends and hot topics.
For more information, please contact Jennifer Mazur, ATA’s senior director of outreach and education, at jennifermazur@archerytrade.org or (507) 233-8139.
About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.
