Healthy water sources are an important part of managing a successful deer property. From maintaining pond conditions to supporting wildlife habitat, keeping standing water in better shape can make a difference throughout the season. KFP Aqua Shield, featured by Killer Food Plots, is designed to help land managers address pond muck and water-quality issues at…
With hunting season fast approaching, Millennium Treestands, the industry leader in innovative, hunter-approved gear, is giving deer managers and property owners a head start on their pre-season prep. The company announced the newest additions to its wildlife management lineup: the Dinner Bell 400 and Dinner Bell 600 feeders — built to help hunters pattern deer, build trail camera inventories,…
Archery leaves no room for excuses. The target does not care about nerves. The animal does not wait for a perfect setup. When the moment arrives, every detail matters: the shot process, the equipment, the confidence, and the arrow. That is why Victory Archery - The Carbon Arrow Experts - is proud to announce its…
September 30, 2026 — Jeff Rawlinson, President of the National Archery in the Schools Program (NASP®), joined fish and wildlife agency leaders at the 2026 Annual Meeting of the Association of Fish and Wildlife Agencies (AFWA) to recognize their role in bringing archery into schools. For nearly 25 years, state and provincial agencies and NASP®…
Bowhunting is not a hobby for the half-committed. It is early mornings, late nights, blown stalks, missed opportunities, hard lessons, constant reps, and the refusal to stay average. The hunters who truly live this lifestyle know that success is earned long before the shot ever breaks. That is why Victory Archery - The Carbon Arrow…
Whitetails Unlimited announces its continued support of Tree Stand Safety Awareness Month, in partnership with the Tree Stand Safety Awareness Foundation (TSSA). Created to enhance the focus on tree stand safety and reduce tree stand incidents, Tree Stand Safety Awareness Month will take place throughout the month of September. "We're proud to partner with the…
A common definition of innovation is “a change made to an existing product or idea.” Few descriptions better capture the story of Last Chance Archery (LCA), a company that has thrived for more than two decades by continually asking one simple question: Is there a better way? At LCA, innovation is about more than creating…
If you’re looking to upgrade your archery setup without spending full retail, the BIGshot Archery Blem Sale is worth checking out. The sale features a selection of blemished BIGshot targets offered at reduced prices, giving archers an opportunity to save while still getting a quality target for practice. The “blem” designation generally refers to minor…
NEW ULM, Minn. — The Archery Trade Association (ATA) today announced that CEO & President Jeff Poole will retire on January 31, 2027, concluding five years of transformative leadership at the helm of the archery and bowhunting industry’s premier trade organization. Poole assumed leadership of the ATA during a critical and uncertain period following the…
Gearfire, a technology provider serving the shooting sports and outdoor industries, will exhibit at the 2026 Sports, Inc. August Outdoor Show, August 13-15 at the Gaylord Opryland Resort & Convention Center in Nashville. Gearfire supports more than 2,500 firearm dealers, shooting ranges, and outdoor retailers nationwide. At Booth 101, the company will demonstrate its integrated…
A common definition of innovation is “a change made to an existing product or idea.” Few descriptions better capture the story of Last Chance Archery (LCA), a company that has thrived for more than two decades by continually asking one simple question: Is there a better way? At LCA, innovation is about more than creating…
When hunters invest in a permanent blind, they're looking for more than a place to sit—they want a setup that will perform season after season. That's exactly where the Banks Outdoors Stump series has built its reputation. Designed for serious hunters who demand comfort, durability, and all-day concealment, these blinds are engineered to withstand years…
