The 2026 ATA Trade Show is set to bring a dynamic mix of innovation and proven excellence to the archery and bowhunting market. Dealers, retail buyers, and industry pros attending the show will see exciting new entrants alongside familiar names pushing product development forward. From cutting‑edge broadhead design to industry support systems and expanded product categories, this year’s show floor highlights the diversity and momentum within the sector.
One of the standout exhibitors this year is Slatra Broadheads (Booth 436), a company gaining attention for its focus on performance and flight consistency. Slatra’s broadheads are designed to offer shooters reliable accuracy and dependable penetration, providing a compelling option for pro shops and bowhunters looking for products backed by thoughtful engineering and real‑world performance characteristics.
Another exhibitor bringing fresh energy to the show is Gearfire (Booth 856). While known for its e‑commerce and retail technology solutions tailored to outdoor sports dealers, Gearfire’s presence at ATA highlights the expanding role of technology in archery retail and dealer support. Their platform helps pro shops and outdoor retailers manage sales, inventory, and online storefronts with streamlined tools that make it easier to offer broad archery assortments from trusted suppliers.
Versa Outdoors (Booth 1836) is also on the map this year. With products and accessories designed to serve active outdoor enthusiasts, Versa Outdoors’ exhibit underscores the growing convergence between traditional archery gear and broader outdoor performance and utility solutions. Their offerings appeal to a wide range of customers and provide dealers with additional merchandising opportunities.
While these newer or rediscovered names bring fresh perspectives, the ATA Trade Show remains home to many industry staples with deep roots and broad influence. Long‑established companies like FeraDyne Outdoors and its portfolio of leading archery brands will be on the floor showcasing their latest innovations. FeraDyne’s product ecosystem spans from targets and accessories to broadheads and release aids, and the company frequently integrates pro staff appearances and special promotions into its show presence, giving attendees opportunities for expert interaction.
In addition to individual brands, the New Product Launch Showcase continues to be a highlight of the ATA experience. This annual event recognizes cutting‑edge products across categories—bows, broadheads, accessories, and technology—with awards that can influence buying trends for the year ahead. In past shows, winners have included standout new bows, advanced mobile shooting tech, and innovative accessories that redefine utility and performance.
Ultimately, the 2026 ATA Trade Show brings together a cross‑section of innovation, established excellence, and dealer support services. Whether it’s discovering the latest in broadhead design with Slatra Broadheads, seeing how e‑commerce platforms like Gearfire empower retail growth, exploring outdoor performance products from Versa Outdoors, or connecting with wildlife‑oriented brands like Apple Cracker Deer Feed, attendees will find plenty to explore. Add the dependable presence of industry leaders and the energizing spotlight of new product showcases, and this year’s show is shaping up to be a must‑attend event for anyone in the archery market.
