NBEF Trains More Instructors As Bowhunter Education Interest Grows

National Bowhunter Education Foundation (NBEF) reports an increased interest and consumer requests for bowhunter education. NBEF recently conducted bowhunter education instructor training and certification at two locations in Kansas. Steve Hall, a retired hunter ed administrator from Texas and NBEF board member, led the trainings for dozens of instructors. These training sessions were requested because…

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NBEF’s Marilyn Bentz Receives Ann Hoyt Award

National Bowhunter Education Foundation (NBEF) Executive Director Marilyn Bentz was recently awarded with The Ann Weber Hoyt Award of Merit. The Ann Weber Hoyt Award is reserved for those deserving women who have demonstrated excellence in career achievements and service to the archery community as an administrator, bowhunter, businessperson, coach, competitor or official. "It's an honor…

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Block Targets Introduces the New Backyard Range Target

Superior, WI — BLOCK Targets is proud to introduce the all-new Block Backyard Range Target, a versatile, high-performance archery target designed for today's serious backyard archers and Total Archery Challenge-style shooters looking to sharpen their skills at home. Built around a massive 34" x 34" target face, the Block Backyard Range Target gives archers the confidence to…

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NASP® Student Archers Raise More Than $35,000 for St. Jude Children’s Research Hospital During e-Championship Season

The National Archery in the Schools Program (NASP®) is proud to recognize the generosity and servant leadership demonstrated by NASP® schools, coaches, and student archers during the 2025–2026 NASP® St. Jude E-Championship Charity Tournament Series. Together, participating schools voluntarily raised $35,152.09 in support of St. Jude Children's Research Hospital. Hosted through NASPtournaments.org, the monthly virtual tournaments provide schools…

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General Booth Space Selection for ATA Show Week 2027 Opens June 9

NEW ULM, MN — General booth space selection for ATA Show Week 2027 opens Tuesday, June 9, following the current priority booth selection period for qualifying exhibitors and giving all remaining archery and bowhunting brands the opportunity to secure their place at the industry’s largest and most connected week of business, competition and consumer engagement.…

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Cody Bassuener of MWS Associates, Inc. Honored with Gold Standard Sales Award from Wildlife Research Center

MWS Associates, Inc. is proud to announce that team member Cody Bassuener has been awarded the prestigious Gold Standard Sales Award by Wildlife Research Center, recognizing exceptional sales performance, customer service, and commitment to retail partners. The Gold Standard Sales Award is presented annually by Wildlife Research Center to individuals who demonstrate superior performance, consistent growth, and…

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How Air Venturi Can Help Retailers Thrive Beyond Peak Season

For many outdoor retailers, the off-season can bring slower foot traffic and reduced sales. But one category continues gaining momentum year-round: airguns. Once viewed mainly as backyard plinkers or entry-level shooting products, today’s modern PCP (pre-charged pneumatic) airguns have evolved into highly accurate, high-performance equipment that appeals to hunters, target shooters, and outdoor enthusiasts alike.…

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Athlon Optics Continues as a Whitetails Unlimited National Sponsor

Athlon Optics will continue its support of Whitetails Unlimited as a National Sponsor, announced WTU President Jeff Schinkten. "Athlon Optics offers a full line of sports optics, including red dots, rifle scopes, spotting scopes, and binoculars, all of which undergo rigorous testing and are backed by a lifetime warranty," said Schinkten. "Whether for hunting, scouting, competition,…

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