Ethics Archery manufactures its products in the USA, which means quality machining and attention to detail in every part they offer. Their goal is to provide archers with high‑quality precision arrow components, backed by strong customer support and tools to help you choose the right pieces for your arrow builds. https://www.youtube.com/watch?v=hVay4Y4uLS4&t=1s Core Product Categories Ethics…
By Bill Krenz (1952-2010) Research suggests that the average successful bowhunting shot on a deer is taken at about twenty yards. On the surface, that would seem to suggest that practicing at twenty yards would be the ticket. After all, that’s the magic distance at which you fully expect to shoot your next buck. I’ll…
SUPERIOR, WI — Carbon Express, the industry leader in carbon arrow technology, is proud to announce that their premium Maxima RED and Maxima RED SD Series arrows are now available in Stone, and Drab color options — designed specifically to match the earth-tone palette of today’s camouflage and solid bow color configurations. These new color offerings…
MISSOULA, Mont. — The Rocky Mountain Elk Foundation and various partners allotted $5,083,371 in 2024* to enhance wildlife habitat, bolster wildlife management and support youth shooting sports organizations, hunter education and mentored hunts in Oregon. “These funds, generated by our volunteers and their fundraising efforts, will provide long-lasting benefits for elk, mule deer and other…
Brady Ellison, America’s most-decorated archery Olympian, is back on top of the world this week with a #1 World Archery ranking after winning the World Archery Field Championship in Canada last week. Throughout Brady’s decorated career spanning the past 17 years, he has depended on the same arrow that has been used to win every…
AXIL® hearing protection and enhancement products announced its entry into a partnership with Kinsey’s Inc. to distribute AXIL hearing protection and enhancement products including AXIL GS Extreme 2.0®, XCOR®, XCOR Digital®, and the Trackr™ series hearing solutions. Kinsey’s continues to evolve and add more business facets to strengthen the outdoor retailer. The ability to distribute…
ATA Joins Senior Administration Officials, Recreation Industry Leaders To Discuss Recreation Improvements Senior officials from the U.S. Department of the Interior (DOI) and U.S. Forest Service met with more than 30 representatives of the outdoor recreation industry, including ATA President/CEO Jay McAninch and Jas. D. Easton, Inc. CFO and Vice President, Daren Cottle, at Shenandoah National Park…
Dead Ringer Butcher Broadhead Boasts Powerful Penetration - Minden, LA — The Butcher from Dead Ringer is built to knock down game and put meat on the table. Two razor-sharp stainless steel blades and bleeders combine for more than 1.608 inches of total cutting surface to create devastating wound channels while penetrating through bone and…
Whitetails Unlimited announces its involvement in National Shooting Sports Month, in partnership with the National Shooting Sports Foundation (NSSF). Whitetails Unlimited continues to be a strong advocate for the preservation of the shooting sports and is proud to have granted $533,741.97 to shooting sports organizations in the past fiscal year. The grants help fund NASP,…
Treelimb Quivers, a “Built in Ohio USA” brand recognized for its straightforward, purpose-driven bowhunting accessories, is continuing its expansion with the addition of H&H Archery Distribution as an authorized distributor for 2026. The partnership marks another step forward in the company’s effort to strengthen dealer access while maintaining the quality and reliability that define the…
ATA's "Explora Caza Con Arco" Aims to Boost Bowhunting Among Spanish-Speaking Populations Thirty-eight million. That's how many people age 5 and older speak Spanish at home, according to a 2011 survey by the U.S. Census Bureau. To meet this growing population's needs, the Archery Trade Association earlier this year launched "Explora Caza Con Arco," a…
GET THE DEER SCENT THAT LASTS LONGER As a smart hunter, you don’t want to introduce your human scent any more than necessary. Scientifically formulated deer scents from Odin’s Innovations® remain effective longer. So you can keep away from your honey hole, allowing that trophy to establish a feeding pattern you can follow. Extensive lab…
