PRADCO Outdoor Brands Welcomes New Category Director to Enhance the Feed & Seed Line-up
PRADCO Outdoor Brands is proud to announce the hiring of Daryl Cherry as Category Director (Feed & Seed), a pivotal leadership role responsible for driving growth, innovation, and market impact…
Stephan Hansen Denied Gold in a Shootoff as the Indoor World Series Landed in Luxembourg
STRASSEN, Luxembourg – The GT Open – the second stop on the Indoor World Series circuit – brought silver to the archer soon to be pulling on the jersey for…
Archery Simulators Show You Mean Business
Every serious golf shop has a golf simulator… so shouldn’t every serious archery shop have an archery simulator too? The BIGshot Simulator is the perfect way to take your archery…
Boost Your Confidence With Easton Match Grade Arrows
Bowhunters seeking the utmost in hunting arrows the Easton Match Grade Pro Shop Series lineup. Crafted in the USA with Easton’s exclusive Acu-Carbon process, every Match Grade arrow offers bowhunters…
Whitetails Unlimited Grants More Than $160,000 to NASP
Whitetails Unlimited awarded more than $160,000 in grants to the National Archery in the Schools Program this past fiscal year. NASP is an in-school target archery program aimed at improving…
NEW High-Velocity FMJ MAX—Flatter Trajectory. Proven FMJ Penetration
The all-new 5MM FMJ MAX, a groundbreaking addition to its renowned Full Metal Jacket Arrow lineup. Designed on a brand-new platform to deliver the ultimate blend of higher velocity and…
HHA NYTRX Pro: Precision, Versatility, and American-Made Bowhunting Performance
The HHA NYTRX Pro is a bow sight designed for serious hunters who demand precision, adaptability, and durability in the field. Unlike traditional sights that require multiple setups for different…
Mathews Introduces 2026 Hunting Bows And Accessories
Sparta, Wisconsin – Engineered for speed and refined for archers who demand more, the 2026 ARC™ combines enhanced stability, efficiency, and versatility in a lightweight, high-powered platform. Built on Mathews’…
Vapor Trail Archery Victor Arrow Rest: Back In Stock
Anoka, MN. (Nov 1, 2025) — Vapor Trail Inc., a leader in archery innovation, is excited to announce that the Victor Arrow Rest is available nationwide. This revolutionary product combines the best…
Burris Optics Showcases Deer Meat for Dinner in Latest Fullfield Short Film Series
Burris Optics continues to mark the 50th anniversary of the company’s heralded Fullfield riflescope with a series of short cinematic films debuting now through November. The Fullfield Stories series highlights…
Everything But The Kitchen Sink – Complete Nutrition for Whitetails
Antler King’s Everything But The Kitchen Sink is a premium deer feed designed to provide complete nutrition for whitetails throughout the year. This 40-pound blend combines high-quality grains, seeds, and…
Country Music Star Chase Rice to Headline ATA Industry Celebration During ATA Show Week 2026
FOR IMMEDIATE RELEASE: November 17, 2025 NEW ULM, MN — The Archery Trade Association is proud to announce country music star Chase Rice as the featured entertainment for the ATA Industry Celebration, taking place…
