In the high-stakes world of professional bowhunting, there is no margin for error. When you are putting giant whitetails on the ground for millions of viewers, the arrow you shoot can be the difference between a punched tag and a blown opportunity. Victory Archery understands that pressure. That is why, for six consecutive seasons, the…
In the unforgiving timber and cinematic high-definition world of Heartland Bowhunter, there is no room for second-guessing equipment. When the cameras are rolling and a mature whitetail steps into the lane, the arrow on the rest must deliver absolute perfection. For six consecutive seasons, the Heartland Bowhunter team has trusted Victory Archery—The Carbon Arrow Experts—to…
Outgoing International Bowhunting Organization President Bryan Marcum (left) and incoming IBO President Ryan Bass (right) mark the organization’s presidential leadership transition. Marcum retires after 14 years as President of the IBO. The International Bowhunting Organization (IBO) announces an important leadership transition as longtime President Bryan Marcum retires following 14 years as President, with Ryan Bass assuming the…
Irving, TX – September 2026 – As archery hunters begin fine-tuning their setups in preparation for the upcoming season, Ameristep®, the leading manufacturer of innovative ground blinds, chairs, hunting accessories, and more, reminds hunters that success often starts with the right concealment. Designed specifically for archery hunting, the brand’s new Frontline Wide-Bottom Extreme Blind checks…
When you’re shooting a high-performance crossbow, your target needs to be able to handle the power behind every shot. The BIGshot Ironman 650 TenPoint Edition is designed specifically for high-kinetic-energy crossbows, providing serious stopping power without making bolt removal a struggle. At the heart of the target is a five-stage, multi-layered aramid core designed to…
When you're hunting, having a clear view of your surroundings can make all the difference. The Hawkeye 1.5 from Tree Limb Ventures is designed for hunters who want a practical, reliable solution for improving their setup in the field. Built with the needs of the serious outdoorsman in mind, the Hawkeye 1.5 combines useful functionality…
Getting your crossbow properly sighted in doesn’t have to mean shooting at extended distances right from the start. The Crossbow Sighting Target from .30-06 Outdoors is designed to make long-distance sighting easier by allowing shooters to dial in their setup at just 20 yards. Designed for crossbows shooting between 280 and 500 feet per second,…
Wildlife Research Center® Celebrates 35 Years of Special Golden Estrus® – The Original Dated Fresh Estrus Scent Ramsey, MN — Wildlife Research Center®, the trusted name in hunting scent technology, proudly announces the 35th Anniversary of its legendary Special Golden Estrus®—the Dated Fresh Super Premium Estrus Scent that has revolutionized deer hunting for over three…
NEW ULM, MN — ATA Show Week will add another level of competition in 2027 with the addition of the Hyundai Indoor World Series, turning the NFAA Rushmore Rumble into a 500-point event on the international World Archery circuit. The Indoor World Series adds to a growing lineup of competitive archery taking place throughout ATA…
IRVING, TX – August 2026 – For hunters, the best scouting gear makes spending time in the field easier, more efficient, and, ultimately, more rewarding. Thanks to Stealth Cam’s new and expanded lineup of trail camera accessories, every step of the scouting process is even more simplified, from setup and organization to monitoring and maintenance,…
IRVING, TX – August 2026 – Throughout hunting season, dependable scent control remains one of the most critical—and often overlooked—advantages in the field. A new pair of ozone generators from Muddy® Outdoors, a brand known for its versatile lineup of blinds, trail cameras, climbing systems, boots, apparel, and more, offers just that, delivering proven odor-elimination…
360-Degree Cut and Abrasion Protection Seattle, WA – (August 18th, 2026) – NEXTORCH North America, the primary U.S. distributor of global manufacturer NEXTORCH Industries, is proud to announce NEXTORCH Edge Guard Cut-Resistant Tactical Gloves. They’re designed and engineered to protect against blade slashes, glass, and metal shards, while maintaining dexterity and touchscreen capability. Edge Guard…
