And Keeps Flying Off Shelves
CARLISLE, Ohio – March 19, 2026 – Pure Whitetail, the Ohio-based hunting brand, is expanding its dealer network for Shady Patch, a no-till food plot seed blend that has driven strong consumer demand since launch. With production capacity expanded heading into the 2026 spring season, Pure Whitetail is actively seeking retail partners to meet growing market interest.
Shady Patch addresses a gap that most food plot seed brands have overlooked – the shaded, wooded, and hard-to-reach plots where traditional seeds fail to establish. While competing blends are engineered for open fields with equipment access, Shady Patch is built for the spots bowhunters actually hunt: tucked away, low-light locations near bedding corridors where no tractor can reach. No tilling. No equipment. Scatter and grow.
The product’s no-till format removes the single biggest barrier to food plot adoption among hunters – the requirement for heavy equipment. That translates directly to a broader retail customer base and faster sell-through at the shelf level.
“We built Shady Patch for the hunter who has always wanted a food plot, but thought they couldn’t do it without a tractor,” said Josh Martin, founder of Pure Whitetail. “It opens up a category to customers retailers weren’t reaching before.”
Retailing at $34.99, Shady Patch offers strong profit margins for dealers and consistent reorder behavior from customers who expand their plots season over season. A 5lb bag covers ¼ acre, sprouts in just seven days with an 85% germination rate and delivers an all season food source that keeps consumers coming back.
Spring represents the peak sell-through window – March through April is the optimal planting period for establishing food plots ahead of the summer antler growth cycle. Retailers who stock now are positioned to capture the highest-demand period in the food plot calendar.
Shady Patch is available to qualified dealers through the Pure Whitetail Dealer Portal at purewhitetail.com. Minimum order is one pack of five bags.
About Pure Whitetail
Pure Whitetail is an Ohio-based hunting brand offering food plot seeds, supplemental feed, deer minerals, attraction products, scent elimination and field-to-table sauces and seasonings. Founded by hunter and land manager Josh Martin, Pure Whitetail products are designed for serious hunters who manage their properties with intention. The company sells direct to consumers and through a growing network of retail dealers nationwide. Learn more at purewhitetail.com or by calling (513) 594-9681.
