Recently ATA published a fascinating article that expands on one of our own previous online posts, Hungry for Archery, about pop culture and its influence on archery over the past few years. ATA’s article notes that it’s not just Katniss Everdeen who inspires youth around the country to take up a bow. Rather, a whole…
The Archery Trade Association just posted great advice on how to optimize your Facebook page without dipping into the piggy bank. (more…)
Spring and summer are right around the corner, and what better way to welcome in warmer weather than with an Explore Archery program? Hosting your own Explore Archery program is easy and a great way to get bows in new hands and spread the word about your shop! Explore Archery is an educational program aimed…
The first nationwide archery survey showed that 18.9 million Americans age 18 and older participated in archery and/or bowhunting in 2012. The Archery Trade Association (ATA) recently released the results of the new survey, which was conducted in the same way as Gallup polls. The findings about archery participation and equipment use are scientifically accurate…
