WebXtra July: ATA Members Support USA Archery, Increase Participation
By Shannon Rikard After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? Parker sought help from her archery colleagues. And her strategy worked.…
