NEW ULM, MN — From Jan. 6-11, 2026, the archery and bowhunting industry will gather in Indianapolis for ATA Show Week. Centered around the long-standing ATA Trade Show, this expanded lineup of events is designed to bring the entire archery community together for the biggest archery event of the year.
The week kicks off on Jan. 6 with the ARRO Hot Show and NABA Show, two buy group events that bring retailers and manufacturers together ahead of the Trade Show. The week continues with the members-only ATA Trade Show (Jan. 7–8), the industry’s #1 business event, where manufacturers, distributors and retailers come together to write orders, preview and test new products and plan for the year ahead.
The Show floor will feature hundreds of returning and new-to-the-show brands, offering an all-inclusive look at what’s next in bows, arrows, accessories, apparel, and bowhunting gear. Attendees will have the opportunity to explore new product lines, compare offerings side by side, and connect directly with the people behind the brand.
Following the Trade Show, ATA Show Week opens the doors to consumers for the first time ever with the Archery & Bowhunting Supershow (Jan. 9–10). Bowhunters and archery enthusiasts will walk the same show floor and meet with the same exhibitors and brands that retailers and industry professionals connected with just days earlier—while testing gear, attending educational sessions, and experiencing the energy of the industry firsthand.
Running alongside the Supershow is the NFAA Rushmore Rumble, one of the nation’s largest indoor archery tournaments featuring top archers from across the country, as well as the S3DA Indoor Open, putting youth archers on the biggest stage in archery.
ATA Show Week features six can’t-miss events under one roof, making it the world’s largest celebration of archery.
· Jan. 6: ARRO Hot Show and NABA Show
· Jan. 7-8: ATA Trade Show
· Jan. 9: S3DA Indoor Open
· Jan. 9-10: Archery & Bowhunting Supershow
· Jan. 9-11: NFAA Rushmore Rumble
For more information on ATA Show Week, including registration, ticket information, schedules, event details and a full list of exhibiting brands, visit atashow.com.
