GSM Outdoors Announces Acquisition of TRUGLO

GSM Outdoors Announces Acquisition of TRUGLO

Irving, TX—GSM Outdoors, a multi-brand manufacturer and technology innovator of hunting and shooting products, is thrilled to announce their most recent acquisition of TRUGLO. For more than 25 years TRUGLO has been dedicated to providing their customers with a broad range of accessory items for archery, crossbow, and firearms.

Founded by competitive archer and hunter Paul LoRocco in 1993, TRUGLO invented the first multicolor fiber optic archery pin sight. Built on the slogan “When Brightness Counts,” TRUGLO has been the leader in quality and innovation within archery sights ever since.

“The LoRocco family has done a tremendous job pioneering the way in fiber optic and tritium sights while building a diverse product base for their customers in both the firearms and archery industries” said GSM CEO, Eddie Castro. “It is such an honor to continue the legacy they’ve built by adding such an iconic brand as TRUGLO to our portfolio of premium outdoor products”.

Assembled in the USA, TRUGLO also manufactures the only patented, fully encapsulated tritium sight on the firearm market. Glowing bright both day and night, the TFX sights are always ready. TFX takes their award-winning Tritium + Fiber-Optic technology even further with all the features customers require: compact snag-free design, longer sight radius and an amazingly durable construction built to handle just about anything.

GSM Outdoors Announces Acquisition of TRUGLO

“Timing really couldn’t be better,” said GSM Senior Vice President of Sales & Marketing, Ben Smith. “We have a resurgence of avid outdoorsmen and firearm owners spending additional time in the field or on the range and an unprecedented amount of new firearm owners entering the market. TRUGLO’s broad line of premium products really complements what GSM already has to offer, allowing us to continue to strengthen our relationships with our retailers, while simultaneously allowing the customer a better shopping experience.

To learn more about the entire line of TRUGLO products, or to become a dealer, visit 


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