Inside Industry

National Bowhunter Education Foundation (NBEF) continues its steadfast support of the National Archery In The Schools Program (NASP®). NBEF is a 2024 sponsor of the 1st Place High School Team Scholarship at the NASP® National Tournament in Louisville. NBEF contributed $12,000 total toward scholarships. and provided four Genesis bows featuring the NBEF logo to both…

National Bowhunter Education Foundation (NBEF) continues its steadfast support of the National Archery In The Schools Program (NASP®). NBEF is a 2024 sponsor of the 1st Place High School Team Scholarship at the NASP® National Tournament in Louisville. NBEF contributed $12,000 total toward scholarships. and provided four Genesis bows featuring the NBEF logo to both…

The ATA finalized and published results for the Q1 ATA Retail Trend Tracker Survey in a report that's free to ATA members and available to nonmembers for a fee. The exclusive quarterly report helps industry members make critical business decisions, crucial to increasing profits and growing archery sports. The ATA compiles the data and sends key takeaways…

Kinsey’s Outdoors is excited to announce their 25th Anniversary Kid’s Day, which will be taking place on May 11, 2024, from 9 AM to 2 PM. Community members are invited to enjoy activities and vendor stations designed to encourage youth involvement in the outdoors. Stations include various activities such as trout fishing, archery shooting, air…

Victory Archery™ is thrilled to announce the company has renewed its partnership with competitive archer Bella Otter.  Now in her tenth year as a competitor, Otter has grown from a JOAD shooter to a national champion to a member of Team USA. She’s shattered records and racked up golds along the way and plans to…

USA Archery and DataCore Fund Services Team Up - COLORADO SPRINGS, Colo. - In a landmark partnership designed to bolster the sport of archery across all levels, USA Archery is excited to announce a significant multi-year agreement with DataCore Fund Services. This collaboration, valued in the six figures, is set to fuel the sport's growth…

ATA’S CROSSBOW TECHNICIAN CERTIFICATION COURSE IS LIVE https://vimeo.com/930321858?share=copy New Ulm, MN — Course content for the ATA’s new Crossbow Technician Certification course is now live. The course launched at the 2024 ATA Show and was modeled after the ATA’s original Bow Technician Certification course for compound bows. ATA members can sign up for either course to gain immediate…

RAPID CITY, SD – Empowering bowhunters with knowledge and tools for success, the National Bowhunter Education Foundation (NBEF) offers its Advanced Black Bear Anatomy and Shot Placement Guide and Mini 3-D Durable Foam Bear Model. These informative items help increase hunting success and safety for all hunters. Bear hunters will reduce game recovery time with a well-placed…

COLORADO SPRINGS, Colo. – Mark your calendars, the 2024 USA Archery Coaches Workshop is headed back to Colorado Springs. Taking place September 21-22, this event is a can’t miss opportunity for coaches looking to take their skills to the next level. The Coaches Workshop focuses on developing coaches’ skills through deliberate practice, micro-coaching sessions, and feedback. This…

The ATA’s Retail Council consists of retail members who guide, support and represent all ATA-member retailers, no matter their size, location or business platform. The new RC members were voted onto the council by members of the current Retail Council. The purpose of the Council is to advise ATA staff on issues pertaining to retail members. Join us…

New Ulm, MN — The Archery Trade Association announces Alex Heiser as its new director of marketing and communications. Heiser joins the ATA with 35 years of experience leading strategic marketing plans, guiding the success of non-profit member driven organizations and managing remote staff.  Heiser will be responsible for the strategic development and execution of the…