Inside Industry

“It all started with an arrow... For four generations we’ve relied on family-centric values and the examples of perseverence Vernon Kinsey gave us to continuously reach for our goal — a bow in every hand. We’ve created a company that ultimately seeks to promote and preserve heritage — a heritage rich with sporting tradition, family…

New Ulm, Minnesota – The ATA finalized and published results for the Q4 ATA Retail Trend Tracker Survey in a report that's free to ATA members and available to nonmembers for a fee. The exclusive quarterly report helps industry members make critical business decisions, crucial to increasing profits and growing archery sports.  The ATA compiles…

Utah Factory Offers an American-Made Choice for Bowhunters - Salt Lake City, Utah—With increased globalization and lower labor costs driving companies to outsource hunting products, bowhunters might just assume their equipment is made overseas. However, Easton arrows are one notable exception. Hunters may not know as they draw an Easton arrow, the shaft on their…

Job Opening: Director of Kinsey’s Brands Employment Type: Full Time Reporting To: CEO Job Location: Mount Joy, PA 17552 The Director of Brands is responsible for overseeing daily operations and strategic direction for Kinsey’s Consumer Brands. Primary objectives are to increase sales through the development and execution of multi-channel strategies, strategically manage the global supply chain network,…

COLORADO SPRINGS, Colo. – If the first month of 2024 is any indication, then USA Archery could be in for a banner year as dozens of USA Archery sanctioned local, regional and state events attracted thousands of archers. In January alone, events stretched from Alaska to Florida and welcomed more than 4,400 athletes! Between the…

February 6th, 2024 - Pope and Young is headed back to Utah for the upcoming Bowhunters Bash on April 6, 2024. The event will be held at the Weber County Archery Park, in Ogden, Utah. Get your tickets now before the event is sold out. Join like minded, ethical bowhunters, for a day full of…

Antler King has renewed its partnership with Red Arrow TV. The award-winning show follows Kip Campbell as he pursues big game throughout the United States and all across the globe. With a commitment to fair-chase hunting, he values proper land management and the deer nutrition products from Antler King. “We’re big fans of Kip and…

Bowtech Selects Idea Ranch as Agency of Record, Unveiling an Innovative Strategy Centered Around Community Development - TULSA, OK – January 10th, 2024 – Bowtech, the leading manufacturer of the world’s finest compound bows and archery equipment, has named Idea Ranch as its agency of record. Leveraging expertise in brand strategy, performance media, creative content…

Prairie Village, KS - Scent Thief®, a trailblazer in scent control technology for the hunting industry, proudly announces the appointment of David Langston as Vice President of Sales and Marketing. With over two decades of experience in the outdoor industry, Langston brings a wealth of expertise to elevate Scent Thief’s strategic growth and market presence.…

Bowtech 25 Year Anniversary - Celebrating "25 Years of Technology That Matters," Bowtech proudly commemorates a quarter-century of unparalleled innovation and excellence in the archery world. Since its inception in 1999, the brand has not only grown into a globally recognized leader in archery and bowhunting but has also become synonymous with groundbreaking technology in…

Williamsburg, KY – Scholastic 3-D Archery is pleased to announce James Keller as the Alaska S3DA State Conservation Coordinator. James will work with Patty Reel, S3DA National Conservation Coordinator and Amber Gose, Alaska S3DA State Coordinator, to provide S3DA members across the state with outdoor-related activities and education that is centered around conservation. James states, “I…