September 30, 2026 — Jeff Rawlinson, President of the National Archery in the Schools Program (NASP®), joined fish and wildlife agency leaders at the 2026 Annual Meeting of the Association of Fish and Wildlife Agencies (AFWA) to recognize their role in bringing archery into schools. For nearly 25 years, state and provincial agencies and NASP®…
Whitetails Unlimited is a steadfast supporter of the Second Amendment, hunter rights, and promoting the sport of regulated hunting. Last fiscal year WTU issued grants totaling $1,510,824 in support of various initiatives through their Preserving their Hunting Tradition program. Every year America's hunters and target shooters have an economic impact of over $110 billion and…
Bowhunting success is not built in the final seconds before a shot. It is built months earlier, through training, scouting, practice, and the discipline to keep pushing when nobody is watching. The hunters who consistently get it done understand that the work before the season matters just as much as the moment at full draw.…
https://www.youtube.com/watch?v=ch5NaQL7w6o Finding quality archery and outdoor gear online doesn't have to mean giving up the knowledge and service of a local pro shop. BowTackle is built around that idea, creating a dealer-driven marketplace that connects outdoor enthusiasts with professional shops and quality hunting, archery, and fishing equipment. BowTackle features both new and used gear, with…
NEW ULM, MN — Get ready for a night of foot-tapping, hand-clapping, get-out-of-your-seat entertainment as Grammy-winning songwriter and performer Aaron Raitiere joins returning crowd favorite Ciera MacKenzie on stage at the 2027 ATA Industry Celebration, Thursday, Jan. 7, from 6-9 p.m. during the ATA Trade Show in Indianapolis. The industry’s biggest night brings ATA members…
In the outdoor world, gear talk is everywhere. Opinions are easy. Claims are cheap. But when the miles get long, the weather turns ugly, and a hunter is finally staring down the moment he has been working toward all season, only one thing matters: whether the gear actually performs. That is why Victory Archery -…
Sparta, Wisconsin — Mathews Archery, a leading designer and manufacturer of premium archery equipment, announced that the company has officially transitioned to employee ownership, marking a significant new chapter in the company's history. The transition marks an important milestone for Mathews as the company approaches its 35th year in business and reflects founder, CEO and…
NEW ULM, Minn. — The Archery Trade Association (ATA) today announced that CEO & President Jeff Poole will retire on January 31, 2027, concluding five years of transformative leadership at the helm of the archery and bowhunting industry’s premier trade organization. Poole assumed leadership of the ATA during a critical and uncertain period following the…
Browning is continuing as a Whitetails Unlimited national sponsor, announced WTU President Jeff Schinkten. "Browning is a household name in the firearm and outdoor industry, and we are grateful to have the support of such a classic company filled with a rich history," said Schinkten. "We're proud to have Browning a part of the WTU…
In the high-stakes world of professional bowhunting, there is no margin for error. When you are putting giant whitetails on the ground for millions of viewers, the arrow you shoot can be the difference between a punched tag and a blown opportunity. Victory Archery understands that pressure. That is why, for six consecutive seasons, the…
In the unforgiving timber and cinematic high-definition world of Heartland Bowhunter, there is no room for second-guessing equipment. When the cameras are rolling and a mature whitetail steps into the lane, the arrow on the rest must deliver absolute perfection. For six consecutive seasons, the Heartland Bowhunter team has trusted Victory Archery—The Carbon Arrow Experts—to…
Outgoing International Bowhunting Organization President Bryan Marcum (left) and incoming IBO President Ryan Bass (right) mark the organization’s presidential leadership transition. Marcum retires after 14 years as President of the IBO. The International Bowhunting Organization (IBO) announces an important leadership transition as longtime President Bryan Marcum retires following 14 years as President, with Ryan Bass assuming the…
