NEW ULM, MN — ATA Show Week will add another level of competition in 2027 with the addition of the Hyundai Indoor World Series, turning the NFAA Rushmore Rumble into a 500-point event on the international World Archery circuit. The Indoor World Series adds to a growing lineup of competitive archery taking place throughout ATA…
Whitetail hunting does not care about excuses. The wind shifts. The deer move late. The shot window closes fast. After months of scouting, hanging stands, reading sign, and waiting for one mature buck to make one mistake, the arrow either performs or it does not. That is why Victory Archery—The Carbon Arrow Experts—is proud to…
ParamountParamount Pro EVANSVILLE, IN (August 21, 2026) — Bear Archery, an industry leader in archery innovation and craftsmanship for nearly a century announced the launch of the new Paramount and Paramount Pro, two purpose built target bows designed to deliver competitive performance at an unmatched value. Built for the demands of target archery, the Paramount…
Whitetails Unlimited announces its involvement in National Shooting Sports Month, in partnership with the National Shooting Sports Foundation (NSSF). Whitetails Unlimited continues to be a strong advocate for the preservation of the shooting sports and is proud to have granted $533,741.97 to shooting sports organizations in the past fiscal year. The grants help fund NASP,…
WTU President Jeff Schinkten announces that GlenDel Targets, makers of 3D targets, has joined as a Whitetails Unlimited national sponsor. "GlenDel Targets offers high-quality targets for both bow and crossbow hunters," said Schinkten. "Their buck targets come in buck, pre-rut buck, and full rut buck sizes so they're perfect for real-life hunting practice. We are…
IRVING, TX – August 2026 – After decades of championing conservation and making significant contributions to the future of the outdoor industry, longtime GSM Outdoors staff member Paul Butski has been inducted into the Legends of The Outdoors Hall of Fame. One of the highest achievements in the industry, the prestigious honor recognizes not only…
A common definition of innovation is “a change made to an existing product or idea.” Few descriptions better capture the story of Last Chance Archery (LCA), a company that has thrived for more than two decades by continually asking one simple question: Is there a better way? At LCA, innovation is about more than creating…
Darton Archery is excited to introduce the new Tritech 37 ST, a competition-driven target bow combining a stable 37-inch platform with an exceptionally rigid shoot-through riser. The longer axle-to-axle length settles naturally on target, while the shoot-through construction increases riser stiffness for greater stability, easier aiming and more consistent tuning. Its forgiving 7 1/8-inch brace…
With hunting season right around the corner, there's no better time to fine-tune your equipment and build confidence behind every shot. Consistent practice is what separates a successful hunt from a missed opportunity, and having the right targets can make every session more productive. To celebrate America's 250th anniversary, TargetTack is offering special savings on…
Delta McKenzie Targets is encouraging archers to stay sharp before opening day with its One Shot a Day Challenge, giving hunters a fun reason to practice while competing for a great prize. The challenge invites participants to shoot just one arrow each day from August 1 through the start of hunting season, helping build confidence…
The archery community doesn't need another boring sales pitch; it needs to get off the couch, grab its gear, and get outside before hunting season. Victory Archery is igniting a massive, peer-to-peer social media challenge designed to unite the community, talk a little trash, and prove exactly who has the precision when it counts. Running…
NEW ULM, MN. — Registration is now open for the 2027 ATA Trade Show, and tickets are now on sale for the Archery & Bowhunting Supershow, returning to Indianapolis Jan. 7-10, 2027, as part of ATA Show Week. Bringing together retailers, manufacturers, media, bowhunters, competitive archers and industry professionals from across the country and around…
