At this point, it’s pretty much common knowledge in the archery community that The Hunger Games and other pop culture phenomena caused a huge increase in archery participation, particularly in the younger demographics. The Hunger Games in particular seemed to be a massive driving factor. In 2011, a year before the first film, youth membership…
https://www.youtube.com/watch?v=pOiiPxb-Gbw It's the time of the year again when everyone's talking about Super Bowl commercials! Today, we're excited to share Jeep's latest commercial, which includes archery at 0:21. We hope you enjoy it as much as we did!
Hey, the form might be terrible, but this is another interesting example of archery in the media. It’s always cool for us to see something like this, especially when archery is being used as a metaphor precision and potential. Got melk?
Country super star Luke Bryan performed Thanksgiving Day, during the half time show of the Dallas Cowboys & Carolina Panthers game, and he opened with archery. Here is a rough video in case you missed it. https://www.youtube.com/watch?v=jg1RzD_yp3o Luke Bryan took stage at the 2014 ATA Trade Show during the Outtech Innovations event where he rocked…
Our favorite archery heroine is back in the final installment of The Hunger Games, and she's ready to revolutionize the fictional world of Panem. Katniss Everdeen returns to the silver screen today! In case you haven't seen it, here's the trailer for the latest (and final!) movie in the series: https://www.youtube.com/watch?v=n-7K_OjsDCQ Mockingjay Part 2 has…
As archery continues to grow in popularity, it seems to show up more and more in little pop culture phenomena. The latest example of this is a new bow and arrow archery emoji for iPhones, introduced in the most recent software update (iOS 9.1). Although this may seem rather insignificant to some, it can be viewed…
The long-anticipated conclusion of The Hunger Games movie saga, Mockingjay Part 2, comes out on November 20. The bow-wielding heroine Katniss Everdeen is certainly responsible for a large part of the recent spike in popularity of archery, especially among the youth. Whether they shoot one of the specially designed youth or small-frame bows from popular…
Recently ATA published a fascinating article that expands on one of our own previous online posts, Hungry for Archery, about pop culture and its influence on archery over the past few years. ATA’s article notes that it’s not just Katniss Everdeen who inspires youth around the country to take up a bow. Rather, a whole…
Archery in the movies has certainly been on the rise, and now X-Men fans will get a taste of archery in “X-Men: Apocalypse” which is scheduled to hit theaters in May 2016. Sophie Turner--widely known for her role as Sansa Stark in “Game of Thrones”--is cast to play Jean Grey. Jean is a mutant (a…
For the third year in a row, the American Country Music (ACM) & Cabela’s Great Outdoor Archery Event pitted teams captained by country music stars Luke Bryan and Justin Moore against each other for bragging rights as the best archers—until next year! (more…)
