• Wed. Feb 21st, 2024

2024 ATA Show Means Business as Members Capitalize on Show Offerings

ByInside Archery

Jan 16, 2024

Showgoers at the 2024 ATA Show in St. Louis continue to buzz about the 150-plus new products launched at the Show, numerous opportunities to make new and improve business relationships, and ATA’s Bow Technician Certification courses for compound bows and new for 2024, crossbows.

James Pucket, owner of Archers Corner in Lawton, Oklahoma, has attended the ATA Show for 20 years and said this year’s Show has been extremely beneficial for his business.

“I write 85% of my orders for the year at the ATA Show,” he said. “This year everything has been easily available, well organized and I’ve found everything I needed to find for my business. When I was hunting for things I wanted to expand into, I found a couple of options in every case. The Big Buck Tags coupon book has been helpful and saved me money. It’s been a really good Show.”

Exhibitors are also enjoying the Show this year and many love the diversity of retailers from across the country because they’ve been able to gain new accounts, while renewing long-term relationships and securing orders.

“Overall, show attendance is good,” said Randy Kitts, owner of Black Eagle Arrows, LLC, Booth #305. “I’m glad to see people are back out. There’s a lot of optimism and hope in the industry and at the Show. Of the attendees here, I’d say 60% are new or we haven’t seen them in a long time. It’s refreshing to get the opportunity to be in front of all these new prospective customers.”

First-time exhibitors are having a lot of success at the Show, too.

“The 2024 Show gave us an amazing opportunity to meet folks within the industry and to debut our new product, the Bowdacious Bowrest,” said Darren Jewell, co-owner of Bowdacious Bowrest, Booth #IZ-2. “We signed up for the ATA Show to get our product into the hands of the buyers. You can’t really understand what our product is and appreciate it for what it is until you get your hands on it and test it out. Being here at the Show has given us the opportunity to make that happen.”

The final day of the 2024 ATA Show kicks off at 8:30 a.m. Jan. 13. Click here to see the schedule of events.

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