Introducing the New

WEST POINT, MS – For over 30 years, Mossy Oak has been dedicated to helping our consumers get closer to nature with the best camouflage patterns and the best in hunting, conservation and lifestyle content.  Now we are taking that to the next level with our brand-new website.   Mossy Oak is now delivering its entire library of original digital content, decades of television shows and countless outdoors tips and stories on its entirely new  Best of all, access to this content is completely free.  No memberships, no fees, just pure, timely and entertaining hunting content.

“The new invites consumers to join the Mossy Oak family with a comprehensive platform for media consumption,” said Ben Maki, Sr. Vice President and Chief Marketing Officer of Mossy Oak. “The site includes original digital video titles produced by Mossy Oak’s Capture Digital Productions that can only be found on our website and social platforms.  It also includes the extensive library of Mossy Oak television shows, tips, tactics and more.   Accessible through any device, has been developed to provide information and entertainment for folks like us that can’t get enough. And best of all, it’s free.”

Everything the Mossy Oak brand has to offer will be served to the online consumer through the widely accessible and easy-to-use Content is organized a number of ways to make it easier for our consumer to access what they want to see.  For example, if longbeards are your thing, click Turkey Hunting, lean back and watch or lean forward and read how-to articles and countless tips.  Consumers can access all this content through any device as well as have access to online shopping through the Mossy Oak Store. Users have free and unlimited access to volumes of rich, outdoors content and ad-free videos meant to inform, educate and entertain across many aspects of the outdoors.

“We believe our consumers are just like us, they love the outdoors, think about it all the time and don’t want to be bothered with a bunch of ads or having to pay to get the content they want.   We are committed to meeting consumers where they are, with the added aspect of ‘more,’” said Maki. “ is our home for all this content and we want to invite our consumers to come on in. Share with us the many things that we all love about the outdoors. It’s truly a lifestyle and we believe it is the way to live your best life. We’re obsessed. Our new website is the virtual vehicle for sharing our obsession.”

Explore, enjoy and share the all-new

Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack’s Prairie Wings and the official pattern of B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.

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FOR MORE INFORMATION: Joedee Robinson, Public Relations Content Manager, 662-494-8859 x2234,

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