New Breed Archery to Release New Bowlines at ATA

Fultondale, Ala.—New Breed Archery, innovators of industry-leading archery equipment, is excited to announce they will be attending the upcoming 2016 Archery Trade Association (ATA) Show in Louisville, Kentucky to launch their most innovative bow lineup to date. Headlining this year's introduction is the first-ever New Breed Archery super-sport model, which is recording IBO speeds of…

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WebXtra November: Industry 5Q with Skull Hooker

European skull mounts have been revolutionized by Skull Hooker. We recently spoke with Robert Shaw, owner and creator of the Skull Hooker, on the benefits of using Skull Hooker products and the motivation that keeps the company making new products. Download the Inside Archery app today to read the exclusive interview! https://www.youtube.com/watch?v=JhnB66uW7Ag   For more…

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WebXtra July: ATA Members Support USA Archery, Increase Participation

By Shannon Rikard After shooting competitive archery for 20 years, Denise Parker, CEO of USA Archery, admits it’s challenging to look impartially at archery to make it more attractive to newcomers. So, what should experts do to strengthen a sport they can’t objectively view? Parker sought help from her archery colleagues. And her strategy worked.…

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Kinsey’s Supports Manufacturers with Updated MAP Policy

Kinsey’s Inc. has announced their new Minimum Advertised Price (MAP) policy which clarifies how they are working to ensure retailers comply with manufacturers’ advertising and marketing guidelines. MAP policies exist to benefit both retailers and manufacturers by elevating perception of brand value, which leads to increased margins for retailers. Kinsey’s stands behind manufacturers in the…

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