New Bows to Launch at 2023 ATA Trade Show

More than 100 new products are set to launch at the 2023 ATA Trade Show including bows from Bear Archery, Excalibur and PSE Archery. Other gear being released includes sights, arrows, tree stands and many other accessories. The premiere archery buying event of the year will take place Jan. 11-13 at the Indiana Convention Center in Indianapolis.
“The ATA Trade Show is the best place to see, test and buy the latest bows and archery equipment, all in one place,” said Jeff Poole, president and CEO of the ATA. “Each year, we have innovative products released at the Show, and we’re excited for attendees to see what’s new around the industry.”
“The ATA continues to be the backbone of the archery industry, and there is no better time or place to announce the new PSE Fortis compound hunting bow than at the 2023 ATA Trade Show,” said Lonnie Workman, VP of sales and marketing at PSE Archery.

ATA surveys indicated 74% of exhibitors plan to release at least one new product at the 2023 Show. The New Product Launch Showcase serves as an area where attendees can preview all the new products introduced at the Show. For a complete list of companies that will be featured in the New Product Launch Showcase, click here.
Industry experts will vote and award gold, silver and bronze awards for their favorite products displayed in this area. The three winners will be announced and awarded during The Connections Celebration, presented by Mossy Oak, the first night of the Show on Jan. 11 in the Sagamore Ballroom.
The Connections Celebration is the ATA’s featured event and provides Show attendees with an opportunity to network and unwind in a laid-back atmosphere. The event recognizes ATA’s annual award winners and provides free food, drinks, networking and entertainment you won’t want to miss, including a performance by country artist Cole Chaney.
With the Show less than four weeks away, retailers are encouraged to finalize their plans now. While registration will remain open, hotel reservations will close Dec. 23 so all attendees should act now for the best selection of hotels, most attached to the Indianapolis Convention Center, and guaranteed best rates.
The 2023 ATA Trade Show is a members-only event, and offers a full schedule of events for exhibitors and attendees like seminars, coffee talks, archery instructor certifications and the Archery Industry Masterclass. View the full schedule of events to see what’s happening.
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Then you can register and make your reservation online in your MyATA member dashboardby clicking the “Register and Book Hotels” option. Or use the access code in your Show registration confirmation email to book by email (housing@visitindy.com) or phone (317-262-8191).
If you have questions or need help, please contact ATA’s Sarah Haala at sarahhaala@archerytrade.org or (866) 266-2776, ext. 101.